Premiere: Varsity P Creates A Genius Marketing Plan On "PRODUCT"

 Varsity P is using his business savvy and artistry to sell his creations. The Brooklyn native has created a type of merchandise that he wants to sell with urgency with the help of his street-smart sensibilities. In the visuals for “PRODUCT,” he’s seen rapping in a home-style studio set up with two beautiful ladies in lingerie bagging USB flasks in small crack files.

In real life, P is selling the USB files for $100 a piece, which include his debut album House Down From The Liquor and other exclusive content. This marketing campaign is titled the 588 Initiative, which pays homage to the building where he resides at in Bushwick, Brooklyn. His goal is to sell 588 copies. Each purchase includes a T-Shirt and tickets to Varsity P’s latest concert.

P’s strategy is reminiscent of the late Nipsey Hussle’s plan in 2013, when he sold 1,000 copies of his mixtape Crenshaw for $100 each. Jay-Z quickly took notice and bought 100 copies of the project. According to Forbes, Nip made $1000,000 off in revenue.

P’s story is about his rough childhood growing up in Brooklyn and still wanting to accomplish his dreams of rap super stardom,  Watch the video for "PRODUCT" above.

 

From the Web

More on Vibe

Blueface attends the BET Awards 2019 Radio Broadcast Center at Microsoft Theater on June 21, 2019 in Los Angeles, California.
Photo by Amy Sussman/Getty Images for BET

Blueface Claims He’s The “Best Lyricist” In Rap

Blueface has high self-esteem when it comes to his lyrical abilities. The “Thotiana” rapper crowned himself the “most lyrical rapper” in the game during an Instagram Live session Thursday (July 18), XXL reports.

"Hey cuz, that’s on my mama and my sis, I’m the best lyricist in the muthaf**kin' game, bro,” he declared. “I might not have the best flow, sound...but when it comes to wordplay, cuz, come on bro.”

Blueface says he’s “the best lyricist in the game”...do y’all agree? 👇🎶🤔 @BluefaceBleedEm pic.twitter.com/WXcr46FzXu

— WORLDSTARHIPHOP (@WORLDSTAR) July 18, 2019

The 22-year-old rapper has a way of getting a response on social media — even if its negative. Earlier in the month, Blueface kicked his mother and sister out of his home during a heated confrontation that reportedly involved his two girlfriends. On Tuesday (July 16), the L.A. native debuted a new face tattoo and previewed a new record where he talks about booting his family out of the home. Listen to the track below.

Blueface got a new face tattoo and he made a song dissing his moms and sister. “On my momma and my sis... Had to kick my own blood out... they musta forgot I was a Crip 😨” pic.twitter.com/FtfajcXtjp

— DJ Akademiks (@Akademiks) July 17, 2019

Continue Reading
YouTube

Premiere: HappyBirthdayCalvin's Ode To The Hustle Shines In Visuals For "Kari’s Song (Long Way Home)"

Chicago's HappyBirthdayCalvin delivers inspirational visuals for Kari's Song (Long Way Home)," from the hit Netflix film, Beats. 

The track is a clear standout in the film featuring Anthony Anderson, Dreezy and Khalil Everage. In the video, we see a snippet of the film along with Calvin rapping about the grind and his strong determination to the make it to the top. Featuring the warm vocals by Tati, the video drops an extra dose of inspirational vitamins for the soul.

Since the film's release last month, the "Kari's Song" has earned over 1.1 million streams on Spotify and was a curious wonder to Shazam users as it joined the Top 20 most searched songs on the Shazam Global Charts.

At just 17-years-old, Calvin hasn't shown any signs of slowing down. The Chicago native recently released his No Friends EP with the single of the same name earning spots on the Soundcloud Chart.

Offering a fresh sense of lyrical know-how, we're excited to see more from the budding artist.

Check out the video to "Kari's Song (Long Way Home)" below.

Continue Reading

Premiere: Show Tyme, Pharaohe Monch Reunite For Summer Jam "T.Y.L.A. (Remix)"

With multiple gems created together over more than a decade, singer Show Tyme and rap legend Pharoahe Monch have reunited for a new summer jam, "T.Y.L.A. (Remix)."

Monch and Show Time and emcee have been frequent collaborators on several of the Queens lyricist's most renowned songs, including "Desire," "Push," "Clap (One Day)," and more. So this time around, he returns the the favor by blessing a remix of a song from Show Tyme's debut album Love Truth, out now on W.A.R. Media/Cold Rain.

"Show Tyme is an incredible singer and one of the best performers I’ve ever been associated with, and it’s my honor to return the favor to him as he has graced many of my favorite songs in my career," Pharoahe Monch told VIBE.

Show Tyme told VIBE that he wanted to resurrect the feeling of his favorite songs from the 90s.

“With T.Y.L.A. I wanted to deliver a remix reminiscent of the 90’s R&B merged with hip hop, like the Bad Boy and So So Def mixes,"he said. "I think we got us one.”

T.Y.L.A. remix is available on all platforms now.

Continue Reading

Top Stories