Kanye West Sunday Service Coachella
Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, California.
Rich Fury

Kanye West, ‘Jesus Is King,’ And The Unspoken Bipolarism In Between

One writer shares a theory as to why Kanye might be so dedicated to spirituality.

Last week, Kanye West brought his California-based Sunday Service event series to his hometown of Chicago. In a clip that’s been making the rounds on social media, West is seen in the middle of the massive crowd, attempting to move toward the stage to watch his assembled choir perform both standard hymns and gospel interpolations of 2000s pop/R&B songs. When a security guard intervenes to lead the way, Kanye grabs him by the shoulders.

“Step back,” Ye says confidently. “Watch this. This is my city.” He then proceeds to walk through the crowd, parting the sea of people with minimal hand movements. As he passes through, fans call him by his alter-ego, Yeezus, while screaming in a manner reserved for the day you finally meet your hero.

“Somebody said #Kanye thought he was Moses,” The Shade Room posted on Instagram along with the video. Naturally, I migrated to the comment section, where it didn’t take long to find one of the most-liked responses: “This isn’t about God or church and it’s sad to witness.”

 

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#PressPlay: Somebody said #Kanye thought he was Moses 😩 #ThatsHisCity (📹: @kdeo0)

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If you’ve paid even the slightest bit of attention over the past two decades, you’d know by now that it doesn’t matter what anyone else thinks about Kanye—once he’s attached himself to a concept, he’s all in. Religion is no exception.

Last month, Kim Kardashian West announced that her husband would be dropping a new album called Jesus Is King, a 12-track project set to be released on September 27. It will contain tracks featuring titles like “God Is,” “Baptized,” and “Sweet Jesus.”

When I first saw the handwritten tracklist, I wasn’t surprised. Kanye has been hosting Sunday Service since before his Coachella/Easter performance, so it’s only natural that his next effort might be linked to gospel. But once I saw the clip of him moving through the crowd, my stomach twisted in knots: Kanye has always thought highly of himself, but his recent actions, and focal points, border on messianic. He’s not going to make this release low-key or easy.

The past year and change has been challenging for many Kanye West fans, myself included. Look no further than his views on Donald Trump—and, uh, slavery—to understand why a significant portion of his listeners (mostly black) have called it quits. As tempted as I’ve been to follow, my relationship with the rapper is a bit more complex.

We’ve both been diagnosed as bipolar, a mental condition characterized by manic highs and depressive lows. Depending on where you are on the spectrum, mania can either make you feel mildly irritated and erratic, or a deep, yet deceiving, purity that makes you think you’re in touch with God Himself. I fall solidly in the latter group, and my condition began with a grand epiphany that didn’t feel like a mental disability at all.

It came to me as I sat in a Texas church in September 2016, with my arms wrapped around my grandmother at her brother’s funeral. I’ve never heard an unspoken message so loudly, but there it was in my brain: “Your purpose on Earth is to spread the word of God through music.” It was so unmistakable that I looked up at the pulpit with wide eyes, convinced the pastor had spoken directly to me. I was shook, but invigorated by the imaginary prompt, a marked shift from how I felt weeks prior.

Before I flew home to Texas from NYC to be at my grandmother’s side, I was in the darkest depression I’d ever experienced, triggered by a profound disappointment that my life wasn’t panning out the way I had hoped, both professionally and personally. I was jobless and falling out of love, so I spent the majority of my time in bed, curled up in the fetal position and sobbing endlessly.

I felt myself slipping and began to pray nonstop for any kind of change, a thread to hold onto. Seriously: that’s how this all started. When I began my own informal research later, I found that others with bipolar disorder had been set off by the same thing. “What drove me into my first manic episode was me being extremely, unhealthily single-minded in pursuing the Lord more than I ever had,” one YouTube commenter wrote underneath a video titled “A Look at Bipolar Disorder from a Biblical Perspective.”

That’s how focused I was. I surrendered myself to prayer until the tears stopped and I began to experience thoughts and sensations I had never felt before. My depression dissipated, replaced by a divine sense of calm mixed with an insuppressible desire to save the world with my bare hands. As time would tell, I was going through my first bout with mania, but it felt as if my body was crackling with the electricity of a natural-born superpower (albeit one I couldn’t control).

So imagine my surprise last June, when I heard track two of Kanye’s most recent album, ye. “That's my bipolar shit, ni**a what?” he said braggadociously at the end of “Yikes.” “That's my superpower, ni**a. Ain't no disability. I'm a superhero! I'm a superhero!”

It was a hell of a statement—and Kanye’s first admission of his diagnosis. I related so deeply to his revelation that I threw myself into explaining away his distasteful comments and actions. I assumed Kanye would become a poster child for bipolar disorder, and I wanted to protect him at all costs.

Instead, Kanye has rejected the diagnosis (which Kim Kardashian eventually walked back), and given select interviews to people who have no intimate knowledge of living with a mental condition like his. In these conversations, he tip-toes around explaining exactly why being bipolar makes him feel like both a superhero and a warrior for God; the most vocal artist of our generation prefers to instead keep his experiences mysterious and otherworldly.

I want Kanye to open up because not everyone diagnosed with bipolar disorder experiences it in the same way. For many, especially those with bipolar 2, mania manifests on a less intense scale: individuals can feel untethered to the real world, and become irrationally worried and antsy.

As someone with bipolar 1, the extreme iteration of the condition, I mentally skyrocket up to the heavens where I feel one with the universe, and believe I have the ability to connect with anyone through love and spiritual energy. The episodes are intense and disorienting, but those lofty feelings linger indefinitely.

“No matter how many times people told me I was sick, I felt this unshakable knowingness that I had encountered the divine,” Waking Up Bipolar host Chris Cole explained on his podcast in a February episode, “When Depression is Awakening: Attachment, Faith, and God.”

When Kanye first announced he was bipolar, I hoped he would shine a light on the stress of vacillating between grandiose heights and the depths of depression, which Chris Cole broke down on his podcast. “I have an ability as a bipolar person to get really small, and then get really big,” he described. “That can be energetically, that can be my ideas of who I think I am… It could be something like, I don’t need to address anyone—I don’t need to tell my story to anyone—and then all of a sudden, I need to tell my story on the grandest of stages.”

According to the National Institute of Mental Health, diagnosis of bipolar disorder is “based on symptoms rather than brain imaging or other diagnostic tests.” In other words, uncharacteristic behavior is the determining factor that sends red flags to those around you. For example, my family can hear in my voice when I’m starting to become manic: I talk faster, I’m more charismatic and funny, I have no filter, and I make big plans that are clearly out of my reach. Meanwhile, in my brain, the whole world is shedding its old skin and it’s my job to lead people to “the light.”

In the moment, it feels like a responsibility that I never asked for, but a blessing all the same. This kind of experience is exactly why some bipolar people choose to reject their diagnosis altogether: they’d rather run toward God than an illness.

I wholeheartedly believe in science, doctors and psychiatry, but I’ve yet to find a treatment team that is willing to balance “spiritual encounters” with the clinical. I’m typically told to forget that mumbo jumbo, just take your pills and get back in line with society. (Some doctors are nicer than others, but this is always the underlying message.)

As with any condition, perception is a slippery slope—but to ignore the thoughts and observations that bipolar people feel they legitimately experience is to push them away from medical insights and drive them strictly toward faith and religion.

“I think we have to really be careful thinking about faith as something that can be measured in a biological sense,” Cole advised in his podcast. “Then we get in a lot of trouble because we say, ‘Well, I have so much faith—I’m burning so bright, look at me.’”

In my personal experience, heightened mania feels like you're the oracle sent to speak to the rest of the world on behalf of the Most High; like you're the one selected to advance humanity through never-before-seen methods. Sound familiar?

While being manic can make me (and countless others) feel like the Chosen One, it also makes me focus strongly on community, collaboration, love, and kindness. I see all of these qualities in the Sunday Service series.

In an archived live stream of the Chicago Sunday Service, the choir of mostly black millennials swag surfs and milly rocks together while singing God-centered flips of popular songs like the Clipse’s “Grindin’” backed by a drumline and horn section. To keep it a buck, they sound excellent. As many on Twitter have pointed out, though, the approach isn’t exactly new. “Every Black child that grew up in Baptist church has done mashups that sound just like this,” social justice organizer @brownblaze tweeted. “Please don’t call this innovative or creative.”

Halfway through the service, West performs his first attempt at worship music, the 2004 single “Jesus Walks.” To end the song, he changes the repentant line “I wanna talk to God but I’m afraid ‘cause we ain’t spoke in so long” to a defiant “We ain’t afraid to talk to God!” After his proclamation, West surveys the crowd, sunglasses covering his eyes on a rainy day. He takes in the moment he’s created before exiting the stage to continue tinkering with the instruments that got our attention in the first place.

While I don’t have the power to build a viral choir or make an album about Jesus, I do have the power to peek through mania and open the doors to the church in Kanye’s mind, and my mind.

Since the day my religious epiphany was explained to me as a symptom of my condition, I’ve been trying to draw a line from point A to point Z, and drag people from the medical side and others from the spiritual side and have them meet somewhere in the middle for a discussion. As of now, the chasm between the two communities couldn’t be more wide.

So when I see a bipolar person like Kanye, speaking loudly about God and feeling like a superhero, I understand what’s going through his head. But I wonder what his motivation is. I wonder if he will ever make the connection himself and help his listeners understand exactly why he’s releasing an album called Jesus Is King. I wonder about these things constantly because I have a confession: I still believe Kanye West can change the way we talk about mental health.

I just wish he would start a real conversation.

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The 30 Best Albums of 2019

In the latter part of the closing decade, much has been said about hip-hop’s undeniable profitability and how it has influenced the direction of pop culture. And rap in 2019 wasn’t necessarily prolific, but it was still rewarding all the same. Rapsody established herself as an all-time great with her conceptual, womanism creed Eve, Freddie Gibbs and Madlib somehow exceeded expectations with their sophomore joint album Bandana, and Little Brother reunited for the first time in a decade while sounding closer than they had ever been. Dreamville united artists from around the country to fellowship and create a once-in-a-lifetime project in over two weeks. DaBaby emerged as one of rap’s rookies of the year, showing he can actually spit just as well as he can provide theatrics and laughs.

While hip-hop became the most popular genre, R&B was arguably the most vibrant and dynamic in 2019. A roster of brave, unique newcomers and established veterans are taking the music itself into one of its most creatively prosperous eras in years. Ari Lennox infused neo-soul back into the larger conversation, Summer Walker gave us vulnerability that made us willingly uncomfortable, and Lucky Daye is basking in romance at a time where singers are accused of going after rap machismo. Meanwhile, Raphael Saadiq tackled addiction and sought closure with an album that pays homage to his fallen brother.

The year also saw further globalization of music from different countries. Nigerian singer/songwriter Burna Boy had a star turn with his African Giant LP along with placements on the soundtrack for Queen and Slim, and Beyonce channeled the sounds from Africa for The Lion King: The Gift. Latinx artists like Ozuna, Anuel AA, and Bad Bunny continue to bring Spanish-speaking hits from across the spectrum, while lending assists to their English-speaking counterparts. Listeners' tastes are growing, and artists are keeping up by making great music to serve them with.

Below, see VIBE's top 30 albums of 2019.

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Young Dirty Bastard attends Tribeca TV: Wu-Tang Clan: Of Mics And Men at the 2019 Tribeca Film Festival at Beacon Theatre on April 25, 2019 in New York City.
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There Is A Father To Young Dirty Bastard's Style

The late Ol' Dirty Bastard's energetic and mosaic offspring, Young Dirty Bastard, is looking to fulfill his father's legacy by carving more space for the Jones' brand. These days, the budding entrepreneur and MC has his hands full with new music and business ventures that will surely add more dowry for next generation of DBs.

It's been four years since YDB released his project, A Dirty Tomorrow: The Legacy Lives On. But don't think that Young Dirty B has been sitting around waiting for blessings to magically appear before him. He's definitely been tapped into into his grind.

"He has about ten albums done," said Divine Everlasting, Young Dirty's manager. "We're going to hit them with a few singles before dropping an EP."

Sitting comfortably on a navy blue love seat inside one of VIBE's tidy conference rooms, YDB, rocking all black, speaks ecstatically about his new single, "Bar Sun," and his forthcoming not-yet-titled album.

"There’s an album coming next year," Young Dirty said. "End of February, or in March. I think enough people know about us, to where I can do this myself without a label or investors. The album is powerful. It’s an uplifting feeling. And it’s not mind control. After this, you might want to go read a book."

Young DB took a break from his daily duties to chat with VIBE about his Young Dirty Beverage company, recording with the Second Generation of Wu, as well as some books he's reading, and more.

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VIBE: Tell me about this new single, "Bar Sun." Young Dirty Bastard: "Bar Sun" is Born Allah Rule Save Our Universe Now. "Bar Sun," it’s basically my name. A lot of people don’t know me. So this is giving them another look at me. People always hear me doing my pop’s sh*t, but I have a little talent, too. I just want people to hear it.

Are you God-body? I'm just me, man.

Does it get tiring, always answering questions about your dad? I expect that. Back when it was kings and princes the princes were always compared to their father, because you are your father. You can’t separate that. People compare the heavens to the clouds, but the clouds never get tired. They never have weight carried on them. The planes just go through. It’s just like that.

You say a lot of people don't know you? Who are you? I’m god. Every day I wake up knowing the truth. I’m still here. Any day we can die. We're lucky to wake up. That’s always a big question: 'how do we wake up, and continue to work?'

You guys, 2nd Generation Wu, dropped "7 O.D." It seems like it just came out of nowhere. What's the deal with the crew?  Well, 2nd Generation Wu is the movement. We don't really have a name yet. That sh*t is about to be something else. That’s been in the works since we were babies. We’d go to the studio with our pops, and just being around the manifestation of it. That’s what it grew to.

Who is exactly part of 2nd Generation Wu? It's U-God's son iNTeLL, Method Man's son PXWER, Ghostface's son SUN GOD, and me.

What's the label situation with 2nd Generation? Right now, it looks like someone is going to buy into us. But we can do it like stocks. I don’t think no one can really have us, have us. But we’re definitely going to be open for business. We all have mad songs already, but as a whole we’re still venturing with it.

Even with 2nd Generation Wu, do you think people will want to hear you guys over RZA-like production?    I think for the older generation, they want that catering, but for the younger generation we can do whatever we want. As long as we stay with that lyrical content we gonna win.

Divine Everlasting: RZA’s mind is another space. He don’t care about music. He's busy doing movies.

Young Dirty Bastard: He's still doing music, but... he's busy with movies.

How is it working with them, 2nd Generation Wu? What are you guys learning from one another? Well, I'm learning that I can go through crazy obstacles in life. I just learned that the human body is more than they say it is. I had a few times that I made it through cancer. I made it through a heart attack. The thing about the heart attack, the first birth of the heart attack is cool, it’s the heaviest time but it still continues. If you eat anything, it goes into that shit. And the heart flutters.

How old are you? I’m a grown old man. Some babies don’t make it. So to make this far is a blessing.

You mentioned earlier that you had a heart attack? Nobody knows. When it happened they called it food poisoning.

Divine Everlasting: People have heart attacks all the time and don’t even know it. If your chest hurts for like five minutes that’s a heart attack.

Young Dirty Bastard: The day it happened, my sister-in-law died of one. She was only 24-years-old. It skipped me and went straight to her. I didn’t go to the hospital. I thought they were going to kill me. They definitely gonna murder me in the hospital. So I didn't go.

Ok. I'm hearing you. I'm listening to you. What are you reading? I skim through things. I have a few books that I just got, How to Win [Friends and Influence People].  The New Civilization 8.1. RZA gave it to me. When I'm at the airport, I'll grab something and put in the house. I have babies running around so I tell my woman not to let them read Disney books.

Why don't you want them reading Disney books? It’s a lot of things that you can’t really physically do, and in them books, they don’t try to make you do things, but you sort of adjust to what they say in the books. Donald Duck or Mickey [Mouse], he’s a magician. Come on, man. That’s what they give us. That’s the trick they keep us in. One skim of a book can take your life to another level.

50 Cent's 50th Law with Robert Green was alright. I also like 48 Laws of Power.

You like 48 Laws of Power? I find a lot of problems with that book. Having an eagle eye, staying focused on the prize, genuinely loving yourself, and not taking things for granted, sure, that's good stuff.

But it also says take credit for other peoples work, keep people dependent on you, pose as a friend work as spy. There's a  lot of unhealthy stuff in there, too. Divine: If you read the 48 Laws of Power with proper understanding, you can utilize it for the right things. That book teaches people how to misuse people, but if you have a proper understanding when you read it you know how to take the best part for yourself and learn how to utilize people instead of misusing people. Remember, every lie has some truth it in. And there's no such thing as a good book or bad book, you have take whatever information is there and take the best part for yourself. The Bible has bad stuff in it, but there’s still truth in in there.

Young Dirty Bastard: I’m a skimmer. I skim my way through life.

So tell me about your business ventures. Young Determined Bankers. Hopefully, it’s gonna be bigger than than a bank. I was trying to get it to be a bank. And i be telling a bunch of investors that there’s an opportunity to do it now. Every time we pass a bank it's like: 'Mommy, why do we have to give our money to a bank. Why don’t we just keep it [our money] at home?' We keep giving it to them, but they don’t care about us.

We also have a beer company coming out in about a week. The company is Young Dirty Beverages. The beer is called Young Dirty Brew. It’s honey wheat ale, and the honey is raw, and the beer is brewed in Brooklyn. The beans are from Brooklyn and Staten Island.

Why beer? To keep it real with you. It goes all the way back to when my father was drinking 40oz. That’s the only reason I accepted it. Wu-Tang isn’t really opposed to doing things like that. But Young Dirty, I got to get to the money.

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Nipsey Hussle’s NYC ‘Marathon’ Pop-Up: A Bitter Sweet Success

It’s Day 2 at the very first Marathon Clothing New York City pop-up held at Live Nation. It’s a little after 12:30 p.m. on a sunny brisk Saturday afternoon in the Meatpacking District and I’m greeted by Jorge Peniche, former tour manager of the prolific rapper Nipsey Hussle, but more importantly, he was family. He says he’s catching a red-eye back to L.A. to celebrate his son’s Mickey Mouse-themed 2nd birthday party. We chat for a bit and then I head outside to talk to fans waiting in line. Isha Kabba Al-Saadi, who drove from Boston the night before and waited in line for four hours before entering the pop-up, said Nipsey’s music and entrepreneurial interviews inspired her to be her own boss.

“I got my real estate license. I’m done working for people. You want to be something in this life, get your own and be your own boss.” Her goal is to continue to educate others on financial freedom and financial literacy. Another fan waiting in line to get his hands on TMC merchandise was Rob who said Nipsey’s 2013 Crenshaw mixtape helped him through college. His lyrical messages were a great reminder to keep pushing forward by any means necessary.

It’s hard to believe that it’s been eight months since the rapper was violently gunned down in front of his South Central L.A. Marathon Clothing store on March 31, 2019. For New Yorkers who have never visited the City of Angels, rocking a Crenshaw snapback ($40.00) or hoodie ($100.00) would give them a tangible taste of Crenshaw and Slauson, where Nip resided. Not to mention meeting the Marathon team in person like Jorge, Nip’s older brother Samiel “Blacc Sam” Asghedom, Adam Andebrhan, Jonathan Fagan, Archer One and of course Slauson Bruce who surprised the crowd when he appeared on opening day dressed as Santa Claus. J Stone, an artist that Hussle signed to his label, was also in attendance promoting his newly released album titled The Definition of Loyalty. The team also flew out Nipsey’s beloved grandmother, Margaret Boutte, who was visiting the Big Apple for the very first time and took photos with fans at the pop-up. I asked Jorge why the team decided to open on Black Friday and he said they’ve done that in previous years and had a successful turn out financially.

I make my way inside the crowded pop-up where I find myself bumping to Victory Lap playing in the background. Fans are crowded around me trying to get their hands on their favorite items. From Crenshaw lighters to Marathon baby onesies, TMC had something for everyone at different price points. Veteran music and film director Benny Boom even stopped by to show support and purchased some merch before he sat down with VIBE to talk about his friend.

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I know you wanted Nipsey to play Snoop Dogg in the film All Eyez On Me but due to circumstances, he couldn’t do it. Benny Boom: Yeah, I’ve known Nip for a really long time. Since he was 19. I came to L.A. in 2005 to direct and produce a movie called Crenshaw Boulevard and I had to meet with the Rollin 60s. One of those meetings he was there. He was kind of quiet in the background and that’s when I first met him and we became cool after that.

What was he like as a person? Benny Boom: Every time I saw him he was just the same guy as when I first met him. He was very reserved and quiet. It was actually a birthday party for Big U’s son and Nipsey was there so it was a very family, informal situation. It was in a backyard in L.A. he was just cool, something about him. The first thing that struck me was “Man, this kid looks like Snoop so much.” It was crazy.

I’m sure he got that a lot! Benny Boom: He got that a lot which was probably a lot of the reason why I think when we were trying to get him for the role, it was part of the reason why he backed off of it because he didn’t really want that attached to him when he was about to really blow up.

I understand that though. Benny Boom: When I lived in L.A., we lived in the same apartment complex so I would see him often. We would just hang out. I had a really good relationship with him when we’d see each other. I watched him go from Neighborhood Nip to Slauson Boys to an MC to a rapper and it was really great to see that transition.

Then for him to be at the Grammys… Benny Boom: That was amazing to me because when I first met him I didn’t know he was a rapper. I always thought he was one of the kids from the 60s that we had to talk to. He’s inspirational. As he went on, I remember when he first started this line. I was in L.A. doing a project and a friend of mine told me, ”You know that Crenshaw stuff, that’s Nipsey’s stuff.” I’m like, “Really?” I got in touch with him and he said, “What do you need?” and I said, “A couple of shirts, a couple of hats.” He sent over two boxes full and I said, “C’mon man that’s too much merchandise.”

I feel like that’s how he was. Benny Boom: Yeah that’s how he was. I just wanted a few shirts and he sent over so much merchandise that I had to bring it back home to New York and I had to give it away. This was 2014 when I first got the stuff. I don’t think the store opened yet and he said, “Man, just tell people about it,” and I said, “Alright” and I came back to New York. I was giving people Crenshaw tee shirts and you know people from New York were like, “Crenshaw? What’s that?” and I said, “No, this is Nipsey Hussle’s line.” That was five or six years ago.

So forward it to now and he has his first pop-up in New York City and unfortunately, he’s not here. Just coming to the pop-up today, how did you feel? Benny Boom: It sends a little chill. Anytime I'm around people that know him or talk to him…to see something like this. I wish he was here because this is something he would’ve wanted to happen. Just the respect that he had for everybody around him.

It wasn’t just celebrities. It was anybody. Benny Boom: To see this travel the way it has. His message and people quoting him the way that they quote Dr. King. The whole marathon continues I think it's very real. The little bit of what we were able to get from him. That small portion of knowledge and celebrity as you would call it. I think it's going to travel the distance. It’s going to travel in terms of time. Ten years from now, I think people are going to still be quoting him. Out of the tragedy, something good has to happen. We always look for the silver lining in things. Of course, the family and Lauren [London], who’s a good friend of mine, the kids, they miss him. We miss him. They are aching more and we’re here to support them. That’s the reason why I’m here to support the movement. It’s not just about talking, it's about walking as well. I just wish he was here. He was such a great kid and I have my memories of him that I’ll always hold on to. Us laughing in the backyard or us hanging out by the pool in the complex in L.A. just talking regular, everyday-life-talk so I’m holding on to those things.

 

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Now open for business NYC! Pull up on us!

A post shared by The Marathon Clothing (@themarathonclothing) on Nov 30, 2019 at 8:13am PST

How does the marathon continue in your life? Benny Boom: It continues with me because I look at where I’ve gone. I’ve been directing for 20 years now. It's like the next phase of my career and what I want to do. If you ever get disgruntled, you just have to keep going on. The marathon continues. It's not just a saying, you gotta really believe it. I’m a firm believer in the bible. I’m a Christian. I believe things happen for a reason and sometimes divine intervention happens. These things happen in life and it's a sign for you to take notice and to give you a message and messages come in different ways. If we can learn anything from his death, I would say that we have to learn how to love one another a little bit better. I don’t know all the circumstances, the guy and why he did it.

None of us do. Benny Boom: At the end of the day, it’s not that important but I do know that Nipsey had love for everybody that was around him. Even the person that did it, at some point we do know that Nipsey had love for him too. So we walk away from it thinking how can we be better to each other as human beings and I think that is what the Marathon is about as well. It's about the things he talked about but it's also about the thing that happened, his death and how do we be better to each other as human beings. Our brothers, our sisters. How do we take care of each other better? We’re not slaves anymore, you know what I’m saying? We’ve come a long way since then and we’re all in a position to help one another to be better. I think that for me is what the marathon was. You saw how the gangs came together.

That was beautiful. That was history in the making. Benny Boom: It was historic for everyone to look at that and to really understand that all these gangs...I know a lot of those guys, not from the 60s but from other neighborhoods that shouldn’t go over there just to hang out. They would never come to the Marathon store.

But they did. Benny Boom: They did for HIM.

That says a lot about him. Benny Boom: And the respect that he had in that city and everywhere else. I think if we continue to love one another, to uplift each other, to try to help each other, that’s what Nipsey was doing. Sometime in the future, I’ll be able to do something outside the career. Something tangible that I’ve been thinking of trying to put together that would be an extension of what Nipsey was trying to do.

Would you ever do a movie on him? Benny Boom: I don’t know. For me it’s difficult and I think it's too soon. I definitely think it’s too soon. We need to heal. I don’t think the healing has happened yet. Part of the reason why the line is so long outside is because the healing hasn’t happened. Especially here in New York. People in New York, we just got a little taste of what Nipsey was. In L.A., I’ll be driving down Fairfax and I’ll think, why is there no pop-up here and I just can’t imagine. That street would be crazy. It would be 10,000 people out there so I love the fact that it came here to New York City. I think there needs to be one in Chicago, Atlanta, Miami. We need to take this to other places and not just be about commerce. It needs to be about what you’re doing. Sitting down talking to people that either knew him or had some connection to him that can actually talk about what it means to come here and be a part of something historic with the Marathon pop-up. It should travel. That’s part of the marathon as well.

 

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Today’s the last day to shop with us NYC. We just opened up, come get your gear before it’s gone. Come through! 🏁

A post shared by The Marathon Clothing (@themarathonclothing) on Dec 1, 2019 at 7:21am PST

I hope so. I hope they do. I feel like they are. 2020…you never know. Philly, you’re next! Benny Boom: Philly, that’s my hometown. If you put it in Philly I’ll tell you now it's going to be 20,000 people out there. They have to start making merchandise now. People will be out there because that’s the type of city that really embraced Nipsey and everything that he stood for and they loved him.

I feel like everybody really loved him. That’s what he exudes...love.

Shortly after my conversation with Benny, comedian Tony Rock enters from the side entrance. He’s looking through boxes of Marathon product to find his size. I walk up to him and introduce myself. He tells me he went to The Marathon store in L.A. to show his support after Nipsey’s passing and how he had to welcome the TMC team to his city.

How does it feel having the pop-up shop here in the Concrete Jungle? Tony Rock: There should be one in New York. There should be one in Atlanta. There should be one in L.A. But you know, it's a slow build-up.

As a comedian, how has Nip inspired you? It’s not just about the music. The marathon continues in comedy too. Tony Rock: You know what the crazy thing is? If you look at the black experience, every couple of years or so a black person has the blueprint and black people just don’t for whatever reason follow that person’s lead and Nip had the blueprint. How we could have financial freedom. How we could own. How we could live in harmony, so to speak, and it took something horrible for the God in us to wake everybody up and realize he really had the blueprint. I say that not jokingly. God is in everybody but it takes something for us to wake up and realize we have to walk in our purpose and Nip did that. He walked on the left side for a while and then when God woke him up he became a whole different person. That’s why it affected people because they realize he’s walking in his purpose.

Wow. How are you continuing the marathon in your own life? Tony Rock: In my life, I’m trying to do the same thing. I’m trying to lead by example. I hire my friends. Any capacity that my friends can be of service to where I don’t need to hire the next man to do, I make sure my friends get that job. If I have to teach my friends how to do that job, I will. That keeps the marathon going.

What’s one of your favorite Nipsey songs? Tony Rock: “None of This” and many more but that’s the one I have on repeat when I’m at the crib getting ready to go out.

I had a lot of guys say they listen to his music when they workout. Do you do that? Tony Rock: It’s more inspirational than a workout. It’s more when you’re chilling, trying to get your mind right than lifting weights. Plus I don’t workout (Laughs).

Hours pass and people continue to line up outside waiting to get a glimpse in. I sat down with the man behind the graphics for the clothing line designer, Archer One. When he first arrived on Black Friday and saw the line wrap around the corner he became emotional but in a good way. Growing up in South Central himself, as a kid from the West Coast, it was heartwarming to see and feel the love from New York.

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