Spotify Teams Up With NOTMC For New Orleans 'The Offline Playlist' Feat. Curren$y, Mannie Fresh And More
New Orleans is rich in culture, food, style, and last but not least, music. With this in mind, the New Orleans Tourism Marketing Corporation (NOTMC) teamed up with Spotify to create The Offline Playlist, a first-of-its-kind concert that united a Spotify playlist of iconic New Orleans artists with the fans listening to it, live at Preservation Hall.
The 13-song set joined celebrated artists from the Big Easy such as Mannie Fresh, Curren$y, Walter "Wolfman" Washington, Irma Thomas, Jon Batiste, Preservation Hall Jazz Band, Boyfriend and others for a medley of sounds and lyrics.
"The project aims to show that in a world where we often feel like we have nothing in common, music has the power to bring unlikely people together in New Orleans, every night of the week," NOTMC announced via a press release.
"Music is at the heart of our great city and is universally loved by both residents and visitors, Mark Romig, President and CEO of NOTMC. "Our goal with the Offline Playlist and this iconic concert is to celebrate the diverse sounds of New Orleans at Preservation Hall and subsequently a live playlist on Spotify.
"This campaign gives us an opportunity to shed light on our artists, the rich music scene and the essence of New Orleans in a memorably authentic way."
Songs on New Orleans Offline Playlist include "Back That Azz Up," performed by Mannie Fresh, Curren$y's "This and That," "Use Me" performed by Walter "Wolfman" Washington, among others.
The private concert offered fans a taste of the New Orleans music scene, where legendary rock & roll photographer and longtime friend of Preservation Hall, Danny Clinch, captured exclusive photography alongside native New Orleanian and NOTMC's own Justen Williams. To create the experience, NOTMC partnered with Spotify to analyze the true sound of New Orleans, based on fan listening habits. From jazz, hip hop, funk, blues, zydeco and indie, this playlist was uniquely built to bring together the true sounds of the city.
Footage from the live concert has been developed into a trailer, Spotify album and a full-length film, which is set to debut in early 2020. Stream the New Orleans Offline Playlist below.