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Diamond D has already contributed much of his life to hip-hop. As a founding member for Diggin' In The Crates, a producer for some of rap's most important voices (Lord Finesse, KRS-One, The Fugees, Busta Rhymes), and a more than capable rhymer himself, he has already done more than enough for the culture we love. But thankfully, the Bronx legend has continued to make great music nearly 30 years into his career.
In the video for "Survive Or Die," Diamond D gathers Fat Joe, Raekwon, and Fred The Godson for a gritty, New York all-star record that any golden era hip-hop fan would drool over. The video was shot throughout NYC's five boroughs over four days by director Robert Mayer.
“It was an honor to work with these three dope lyricists on one song,” Diamond D told VIBE. “The fact that we are all from NYC made it that much more special.”
"Survive Or Die" appears on The Diam Piece 2, Diamond D's album from May 2019 with a staggering lineup of lyricists: Pharoahe Monch, Snoop Dogg, Talib Kweli, Erick Sermon, Elzhi, Styles P, and many more.
Premiere: 12-Year-Old Rap Princess That Girl Lay Lay Introduces Tha Slay Gang With Fun "Long Hair" Video
It all started with some freestyle raps in her Dad's car that went viral on social media, now Houston's 12-year-old superstar rapper, Alaya High aka That Girl Lay Lay, is poised to take over the teen market and y'all grown-ups need to watch ya back too!
With an infectious hook game and bars that topple stars, Lay Lay burst onto the scene in 2018 with a crowd pleasing appearance on The Ellen DeGeneres Show. That's the same year she dropped her Tha Cheat Code music project to adoring fans that were clamoring for a full body of work from the energetic artist. Having laid claim to signing a record deal as the youngest female rapper ever to her own label, Fresh Rebel Muzik/EMPIRE, Lay Lay is wasting no time in bringing her girls on this ride with her.
Pushing their first single, "Long Hair," Lay Lay and her two bouncy "Tha Slay Gang" group members, Sweets (hailing from South Carolina) and Sugar (repping North Carolina), are sure to dominate every pre-teen birthday, graduation and youth celebration party from here on out. The uptempo track is fun, super engaging and chorus friendly for the hyper masses. Lay Lay explains, "This is one of my favorite songs because its fun and something everyone can dance to. It’s about my friends 'Tha Slay Gang' and I sticking together, working hard and not getting into any drama! We try to demote bullies, and show the world that working hard pays off.”
The video takes place at a neon'd out roller skating rink, with the ladies leading a group of kids in a lit chant of the vocals and letting off one liners galore like: "I don't want no drama/If you go dumb then I'mma go dumber/hot girl winters and hot girl summers/If you knew me Daddy I'm Balenciaga Momma!" Just got to love the kids.
Check for Lay Lay in national tv commercial campaigns with Old Navy
So much more is on the way for this uber talented MC.
The one thing you can count on in hip-hop is that rap legend and supreme lyricist, Reggie "Redman" Noble will always deliver the rugged and raw with a side of humor. That is a welcomed wave of balance in these times of extra thugness by rappers that are hardly as hard as they claim. Red, though? I bet he would really "Smack Tha Sh!t Outcha" like the video title for his newest single. The slow flow funk track compliments Red's comedic side as he presents situations he might find himself in like, "Women always throwing hints when they rent due/ and I throw a hint right back, 'What the [email protected] you gon' do?' Go get your money you brought ya wig outta/ Before I pay ya rent I'll smack the sh!t outcha..."
The second track of his just-released three-song EP titled, 3 Joints (get it? Redman...weed lover...joints...yeah) is sandwiched between "Its a Banguh" and "Zugga" with the former being an uptempo reworked beat version of his and partner Method Man's hit "Da Rockwilder." The latter is a bongo-based neck breaker with punchlines galore.
Video wise, this one is a continuous scene of Red putting the smackdown Dwayne "The Rock" Johnson style on anyone in his path. He's an equal opportunity palm and backhand slapper as well, from little people to Grandparents can get some five fingers to the face action. Mr. Noble also played double duty in this video as he took on the director's title for the Riveting Entertainment production. He recently did a career-spanning interview with yours truly on the new RivNow.com show "The Real Ones." Check it out below.