Beyonce-Ivy-Park-Giveaway
Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
Gareth Cattermole/Getty Images for Disney

Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're currently waiting for our orange box, Bey!

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson

 

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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

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Reese Witherspoon

 

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Thank you, @Beyonce for the #IvyPark swag!

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Janelle Monae

Hailey Bieber

Kelly Rowland

Yara Shahidi

 

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ADDIDASXIVYPARK PEEK

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Scottie Beam

Ellen DeGeneres

Missy Elliott

Diplo

Zendaya

Kim Kimble

 

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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

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Rita Ora

Quincy

Cardi B

 

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That new @weareivypark bomb

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Laverne Cox

https://twitter.com/BeyLegion/status/1216405687862988806

 

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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

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Michelle Williams

 

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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

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Solange

Kendall Jenner

Keke Palmer

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Anna Wintour Addresses Backlash Over Underwhelming Kamala Harris 'Vogue' Cover Image

Vogue's editor-in-chief Anna Wintour has taken a moment to address the backlash surrounding the leaked cover image choice of Vice President-elect, Kamala Harris for their February 2021 print issue.

In an interview with The New York Times, the tenured fashion editor released a statement explaining her team's decision to go with the more casual photo of Harris dressed in a black blazer, black slacks, and a pair of black and white Chuck Taylor Converse sneakers. "Obviously, we have heard and understood the reaction to the print cover and I just want to reiterate that it was absolutely not our intention to, in any way, diminish the importance of the Vice-President-elect’s incredible victory," she says. "We want nothing but to celebrate Vice President-elect Harris's amazing victory and the important moment this is in America's history and particularly for women of color all over the world."

Wintour also brought up how both parties—Vogue's editorial staff and Harris' team—did not come to a collaborative decision prior to the revealing of the print cover image, one that Harris' squad was reportedly not expecting.

"There was no formal agreement about what the choice of the cover would be, and when the two images arrived at Vogue, all of us felt very, very strongly that the less formal portrait of the vice president-elect really reflected the moment that we were living in, which we were in the midst, as we still are, of the most appalling pandemic that is taking lives by the minute," she clarified. "We felt to reflect this tragic moment and global history, a much less formal picture, something that was very, very accessible and approachable and real, really reflected the hallmark of the Biden-Harris campaign and everything they're trying to, and, I'm sure, will achieve."

Although the initial, underwhelming image was leaked as the official print cover, Vogue revealed the more fitting image of Harris wearing a powder blue suit as a digital cover on Sunday morning (Jan. 10). Tyler Mitchell, the young Black photographer commissioned for the cover shoot, posted this version along with another. According to The Times, Vogue is considering printing the formal version as a second edition.

Meanwhile, many Harris supporters are pushing for every woman to dress casually like the vice president-elect in honor of her on Inauguration Day. "My cousin BeBe @bernadettemarsh sent this to me," wrote Ms. Tina Knowles-Lawson under her Instagram post. "She asked that every woman dress like this on Inauguration Day to honor Vice President-elect Kamala Harris. Jeans, blazer, Converse tennis shoes, pearls. I think it is a great idea! I will do it! What do y'all think ?"

The cover on the left (with the Chuck Ts) had no business being selected or even offered as an option.

This speaks volumes of how you view our Madam Vice President.

— Adrienne Lawrence (@AdrienneLaw) January 10, 2021

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Naomi Osaka of Japan celebrates a point in her quarter final match against Kiki Bertens of the Netherlands during day five of the 2020 Brisbane International at Pat Rafter Arena on January 10, 2020 in Brisbane, Australia.
Photo by Chris Hyde/Getty Images

Naomi Osaka Named Louis Vuitton's Newest Brand Ambassador

Tennis star Naomi Osaka is stepping into her luxury fashion bag as the newest ambassador for Louis Vuitton.

The U.S. Open champion will be featured in the fashion house's Spring 2021 campaign, photographed by the French brand’s Artistic Director of Women’s Collections, Nicolas Ghesquière. Donning a multi-colored dress with a small travel-friendly handbag, the Vogue January 2021 cover star serves vibrant athleisure with a splash of opulent swag.

“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” she said in a press release. “It is such an honor to work with Nicolas—he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”

 

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A post shared by 大坂なおみ (@naomiosaka)

Making statements by way of fashion was Osaka's mission in 2020, whether sweating on the tennis court or simply being expressive on social media. The Japanese-Haitian-American athlete is featured on Vogue's January 2021 cover, making her the second tennis player to be spotlighted by the 128-year-old publication after Serena Wiliams. Inside she talked about the importance of using her stardom to spread an important message.

"I always grew up with a little bit more Japanese heritage and culture, but I’m Black, and I live in America, and I personally didn’t think it was too far-fetched when I started talking about things that were happening here."

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Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
Gareth Cattermole/Getty Images for Disney

Beyoncé Says She’s Focused On “Joy,” Shares How 2020 Changed Her Life

Beyoncé posed for three separate covers for the December 2020 issue of British Vogue. The covers debuted on Friday (Oct. 30), and were shot by 21-year-old Kennedi Carter, the youngest photographer in history to shoot a British Vogue cover.

In a rare interview with British Vogue editor-in-chief Edward Enninful, Bey shares how 2020 changed her life. “It would be difficult to experience life in a pandemic and the current social unrest and not be changed,” she says. “I have learnt that my voice is clearer when I am still. I truly cherish this time with my family, and my new goal is to slow down and shed stressful things from my life.

“I came into the music industry at 15 years old and grew up with the world watching, and I have put out projects non-stop. I released Lemonade during the Formation World Tour, gave birth to twins, performed at Coachella, directed Homecoming, went on another world tour with Jay [Z], then Black is King, all back to back. It’s been heavy and hectic. I’ve spent a lot of time focussing on building my legacy and representing my culture the best way I know how. Now I’ve decided to give myself permission to focus on joy.”

 

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British Vogue December 2020

A post shared by Beyoncé (@beyonce) on Oct 30, 2020 at 9:59am PDT

 

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A post shared by Beyoncé (@beyonce) on Oct 30, 2020 at 10:14am PDT

 

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A post shared by Beyoncé (@beyonce) on Oct 30, 2020 at 10:17am PDT

Elsewhere in the issue, which , hits newsstands on Nov. 6, Queen Bey speaks about her mission to elevate Black voices, and how becoming a mother changed her outlook, particular after welcoming her first child (Blue Ivy Carter) and giving birth to a son. “After having my son, Sir Carter, I felt it was important to uplift and praise our boys and to assure that they grow up with enough films, children’s books and music that promote emotional intelligence, self-value and our rich history. That’s why [Black is King] is dedicated to him.”

In other Bey news, the adidas x Ivy Park “Drip 2” collection debuted on Adidas.com on Thursday (Oct. 29), and in Adidas stores on Friday (Oct. 30). Needless to say, the online portion nearly sold out within minutes.

The lot includes women’s, men’s and gender neutral clothing options that includes cozy, oversized, and cropped hoodies, figure-hugging biker shorts, tights, bodysuits, sneakers, hats, socks, and more. The line comes in coral, canary, azure, honey, and dark green color pallets, and is available in plus sizes.

See photos below.

 

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A post shared by Beyoncé (@beyonce) on Oct 28, 2020 at 4:04pm PDT

 

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A post shared by Beyoncé (@beyonce) on Oct 28, 2020 at 10:01pm PDT

 

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A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 5:59am PDT

 

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A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 12:00pm PDT

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