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Drew Botchery/Night After Night

Martell And BET Team Up With Quavo For NBA All-Star Weekend

The H.O.M.E. by Martell x BET Experience hosted a live podcast series and held a Grits and Biscuits party with performance by Quavo.

For the first time since 1988, the NBA All-Star game invaded the winter solstice of Chicago. With the influx of athletes, celebrities, and socialites, several brands took advantage of the opportunity to create various events throughout the city. Amongst the high activity, Martell produced a four-day experience for guests to enjoy. One being in partnership with BET on Saturday night (Feb. 15), with a live performance by Quavo.

“Martell is all about making a statement and pushing boundaries,” Quavo shared. “If you’re looking to have a good time, then the Martell x BET H.O.M.E. is where it’s at. It’s all about drinking Blue and celebrating with the friends and athletes.”

The H.O.M.E. by Martell x BET Experience included interactive activities in the city’s West Loop neighborhood. The day kicked off with a six-part live podcast series featuring Kenyon Martin, Nick Storm, Sarunas Jackson, and Nick Young. Each episode also included special guests such as Jadakiss and street basketball legend, Shammgod.

“It’s always a privilege to be able to work with brands that not only build out dope experiences and throw parties, but care to create content and conversation around the culture and things that matter,” said Hustle Simmons, Culture Manager, Martell.

Later into the evening was the highly anticipated Grits & Biscuits function with a special performance by Quavo. Hundreds of patrons gathered outside the venue, standing parallel beneath the famed CTA Lake Street rails, as the trains and cold winds blew past. Once inside, guests were warmly greeted by the vibes of a live DJ, complementary Martell cocktails and gourmet popcorn. The layout included a built out Celebrity Freestyle Booth, which featured a 10’ x 10’ monitor with explosive visuals illuminating the room. There was also an open-air photo booth set, which included a basketball rim, Martell jersey and basketball rack, perfect for solo and large group photo opportunities.

Around midnight, as the crowd imbibed, collectively harmonizing and dancing at the mercy of Grits and Biscuits DJ’s Alzo Slade and Maurice Slade, DJ Durel was on deck preparing to transition the night over to Quavo. In addition to performing some of his and Migos’ highly acclaimed hit songs, “Narcos,” “Ice Tray,” and “Bad and Boujee,” Quavo also incorporated their newest single “Give No Fxk” featuring Travis Scott and Young Thug. The single was released on February 13 with a music video that has already raked in more than 5.1 million views.

Indeed, Quavo is multi-talented beyond his musical gifts. Quavo has an ongoing partnership with Martell as an ambassador and example of boldly following his dreams. “I’ve partnered with Martell because we’re both leaders in our fields. We’re innovators,” stated Quavo. He has also starred in the past three NBA Celebrity All-Star games as one of the leading scorers, and even won MVP during his celebrity-game debut in 2018.

For more information and upcoming events, visit Martell and BET.

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Ty Dolla $ign Releases New Album Feat. Nicki Minaj, Roddy Ricch, Kanye West And More

After a three-year album hiatus, Ty Dolla $ign released his latest studio effort, Featuring Ty Dolla $ign, on Friday (Oct. 23).

The 25-track album features appearances from Nicki Minaj, Kid Cudi, FKA Twigs, Roddy Ricch, Jhené Aiko, Kehlani, 6lack, Young Thug, Music Soulchild, Skrillex, Quavo, Anderson Paak, Post Malone, Kanye West, and more.

Powered by previously released singles, “Ego Death,” Expensive” and By Yourself,” the new album flexes a different music muscle for the Grammy-nominated recording artists who steered clear of  making club records.

“I was intentionally trying to not make club songs [talking about] hoes and *itches and all the sh*t I used to talk about,” Ty told Vulture in a recent interview. “I was trying to, like, talk about my life, and what it is now, and really do something different with it. I got a daughter going to high school this year, and she’s paying attention, and all her friends are paying attention, so I can’t talk as crazy or do the crazy sh*t that I used to do.”

Stream Featuring Ty Dolla Sign below.

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Jay Z Launches His Own Cannabis Brand

Jay Z is venturing into the world of cannabis. The  mogul officially announced the launch of his new cannabis brand, Monogram, on Friday (Oct. 23) marking his first product collaboration since becoming chief brand strategists of the Northern California-based dispensary, Caliva, last year.

“Monogram seeks to redefine what cannabis means to consumers today,” the company said in a press release. As many marijuana storefronts have implemented new rules amid the global pandemic, Monogram is also planing to launch an e-commerce sales option, “In an effort to provide a more tailored customer experience.”

Caliva and Hov opened their first Southern California storefront last year. Besides providing quality products, Hov aims to use his position at Caliva to help the formerly incarcerated (many of whom are not reaping the benefits of marijuana legalization) through advocacy, job training, and employee and workforce development.

According to the company website, Monogram uses “expert growers” to ensure that each marijuana flowers receives the “respect it deserves” in every stage of the growth process. Additionally, Monogram flowers are grown in small batches so that every plant gets “personalized attention.”

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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