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After pairing two of the most acclaimed stars in contemporary R&B on Juneteenth, Verzuz returned to its rap roots, as Jadakiss and Fabolous went heads up to see whose catalog reigns supreme. While the event between the two — who joined forces for the highly-anticipated and critically acclaimed joint-album, Friday on Elm Street, in 2017 — was undoubtedly friendly and laced with compliments throughout the battle, there was no question that each came with the intent to outlast the other and walk away the victor.
With both having released their debut solo albums in 2001, Jadakiss and Fabolous' trajectories within the rap game have been eerily similar. While Jadakiss spent the latter half of the '90s as a key cog in the Bad Boy Records machine as a member of The LOX, Fabolous bided his time dominating the mixtape circuit under the guiding hand of DJ Clue, who helped him secure a record deal through his imprint, Desert Storm. Throughout the aughts, both artists matched their commercial success with standout showings alongside other rap and R&B artists and on the mixtape circuit, building reputations as elite wordsmiths. Today, both continue to churn out material and are regarded as OG's in the game, with resumes that place them on the list of the greatest rappers of all-time.
As two of the greatest rappers out of New York to ever pick up a mic, and with their willingness to perform and compete out of love for the culture, it was a given that Freddy and Jason face off in a Verzuz matchup to see whose lyrical sword cuts the deepest, once and for all. Aside from minor technical difficulties during the tail-end of the battle, this edition of the Instagram Live event continued the seamlessness of previous battles, with Jada and Fab proving that R&B and gospel artists aren't the only ones who know how to put on a show in an effective fashion.
In this matchup, Jadakiss went first for the first ten rounds, with Fabolous responding with his own selection, before switching the rotation for the final ten rounds, with Jadakiss answering with a song of his own. The evening, which included backstories behind each artist’s most popular records, friendly, albeit competitive banter, and countless trips down memory lane for the viewers and those commenting in the chat, is one that rap fans will remember for quite some time and is a testament to Fab and Jada’s staying power and music contributions to the culture. Here’s a round-by-round breakdown and recap of the Verzuz battle between Jadakiss and Fabolous, along with who we felt walked away as the victor when all was said and done.
ROUND 1: DMX feat. The LOX & Jay-Z's "Blackout" vs. Lil Wayne feat. Fabolous & Juelz Santana's "You Ain't Got Nuthin'"
Jadakiss wastes no time throwing down the gauntlet, as he lets off his verse from "Blackout," his collaborative effort with his LOX brethren, JAY-Z, and DMX, from the latter's 1998 LP, Flesh of My Flesh, Blood of My Blood. In return, Fabolous contests Kiss' opening pitch with a freestyle, which ultimately pales in comparison to Kiss' memorable posse-cut
ROUND 2: The LOX's "Recognize" vs. Cassidy feat. Lil Wayne & Fabolous' "6 Minutes" DMX feat. The LOX & Jay-Z's "Blackout" vs. Lil Wayne feat. Fabolous & Juelz Santana's "You Ain't Got Nuthin'"
Sticking to the Ruff Ryders era of his career, the raspy one comes through with "Recognize," the standout, DJ Premier-produced cut off The LOX's sophomore LP, We Are the Streets. From there, Loso draws another lyrical miracle out the deck via "6 Minutes of Death," his scorching showing alongside Lil Wayne and Cassidy from Cass' I'm A Hustla album, which lands with impact, but falls short of a deafening blow in this matchup.
ROUND 3: Nas feat. Jadakiss & Ludacris' "Made You Look (Remix)" vs. Lloyd Banks feat. Fabolous, Kanye West, Swizz Beatz & Ryan Leslie's "Start It Up"
Having captured the momentum early on, Jada continues to run up the score by tossing Nas' "Made You Look (Remix)" out on the table. Fabolous makes a valiant attempt to put some numbers on the board with Lloyd Banks' 2010 single "Start It Up," and although the track itself is a certified street banger, it's no challenge for one of the most memorable remixes of the early aughts.
ROUND 4: Jadakiss' "By Your Side" vs. Fabolous feat. P. Diddy & Jagged Edge's "Trade It All Pt. 2"
Having secured the first few rounds in convincing fashion, Al Qaeda Jada lets his foot off the gas, throwing out one of his more beloved deep cuts, "By Your Side," from his sophomore LP, Kiss of Death. His back against the ropes, the captain of the Street Family resorts to his grab-bag of hits, pulling out the Jagged Edge and Diddy-assisted summer smash, "Trade It All Pt. 2," giving the Brooklyn Don his first round of the bout.
ROUND 5: The LOX's "All For the Love" vs. Fabolous feat. Kobe's "Imma Do It"
Faltering a bit in the previous round, Jadakiss returns fire with his solo selection from The LOX's '98 debut, Money, Power, & Respect, which Fabolous ironically jacked for his Friday Night Freestyles series, five years ago. In turn, Fabolous fails to regroup, misfiring with "Imma Do It," an underwhelming offering from his Loso's Way album, accounting for one of the more lopsided rounds in this edition of #Verzuz
ROUND 6: The LOX's "Chest 2 Chest Freestyle" vs. Fabolous' "Keepin' It Gangsta"
Jadakiss goes out of the confines of the rules a bit by unleashing a vintage freestyle over Showbiz & A.G.'s "Next Level (Nyte Tyme Mix)," which pairs his bars with DJ Premier's sonic craftsmanship. While a strong selection in its own right, it gets outgunned by Fabolous' early street anthem, "Keepin' it Gangsta," adding another point to the Brooklynite's scorecard.
ROUND 7: Ruff Ryders "WW III" vs. Fabolous feat. Junior Reid's "Gangsta Don't Play"
When in doubt, Jada seems to mine material from his Ruff Ryder catalog to gain an edge against his opponent, this time drawing "WW III," the star-studded battle royal featuring Scarface, Snoop Dogg, and Yung Wun, out the deck. In turn, Loso misplays his hand, deciding to strike back with the Junior Reid-assisted "Gangsta Don't Play," a solid composition on its own merit, but no threat to the Ryde or Die Vol. 2 compilation.
ROUND 8: Noreaga feat. Big Pun, Nature, Cam'Ron, Jadakiss & Styles P's "Banned From TV" vs. Fabolous feat. Jay-Z & Uncle Murda's "Brooklyn"
Looking to further increase the distance between himself and his opponent, Jadakiss goes for the jugular with "Banned From T.V.," Noreaga's epic posse-cut featuring New York's prized rookie class of 1998. Fabolous, who continues to struggle to find his footing, mails it in with "Brooklyn," which is an admirable display of his pride for the thoroughest borough, but does little to move the crowd, in this scenario.
ROUND 9: The LOX's "Blood Pressure" vs. Fabolous' "Young OG"
Sticking to the script, Jadakiss caters to his core base once again with "Blood Pressure," his murderous solo outing from The LOX's We Are the Streets album. Fabolous, who has yet to play off of his versatility or track record as a hitmaker, goes with "Young OG," a favorite from his Soul Tape series, again failing to answer the bell.
ROUND 10: Black Rob feat. The LOX's "Can I Live" vs. Jeezy feat. Fabolous & Jadakiss' "OJ"
For the last round of the first half of the #Verzuz proceedings, Jadakiss picks "Can I Live," as his last shot before skipping to the showers for half-time. An opportunity to grab an easy basket before retaining the rock after the half is squandered by Fab, who again misfires with a lackluster counter, in the form of "OJ," a record that actually includes an appearance from Jadakiss himself.
ROUND 11: Fabolous feat. French Montana's "Ball Drop" vs. Puff Daddy feat. The Notorious B.I.G. & Busta Rhymes' "Victory"
For the second half of this #Verzuz battle, Fabolous gets the first possession and rises to the occasion with "Ball Drop," his festive, French Montana-assisted NYE anthem. However, Jada, who's history as the pen behind some of Diddy's biggest hits is well-documented, goes left-field, playing Diddy's verse from "Victory," effectively snatching this round from the jaws of defeat.
ROUND 12: Meek Mill feat. Fabolous & Anuel AA's "Uptown Vibes" vs. Sheek Louch feat. Jadakiss, Styles P & J-Hood's "Mighty D-Block"
After spending the first half of the battle attempting to steal rounds with sleepers, Fabolous finally decides to lean on his strengths, which is delivering high-octane radio hits and club banger. However, being that he's now on the offensive, his appearance on Meek Mill's "Uptown Vibes" gets quelled by "D Block Anthem," giving Jadakiss an overwhelming advantage over his Freddy vs. Jason costar on the scoreboard.
ROUND 13: Fabolous feat. Nate Dogg's "Can't Deny It" vs. The LOX's "F--k You"
For Round 13, Fabolous lands a haymaker, using 2Pac's "Ambitionz Az a Ridah" instrumental to incorporate his breakout, 2001 hit, "Can't Deny It," into his playlist. While Jadakiss claps back with the incendiary We Are the Streets cut, "Fuck You," the Nate Dogg-assisted "Can't Deny It" is too strong of a record to be denied.
ROUND 14: Fabolous feat. The-Dream's "Throw It in the Bag" (Remix) vs. Jadakiss' "Knock Yourself Out"
With the majority of his winning rounds coming off the strength of his high-charting singles, Fabolous looks to rely on that formula, coming through with the Drake-assisted remix to his 2009 single, "Throw It In The Bag." Unphased, Jadakiss brings out "Knock Yourself Out," the equivalent of his big joker, for neutralization, stealing yet another round.
ROUND 15: Fabolous' "Young'n" vs. Ghostface Killah feat. Jadakiss' "Run"
Fabolous takes it back to his throwback jersey and tilted brim days with "Young'n," one of the biggest singles of the rap star's career. Not to be outmatched, Jadakiss goes with "Run," his collaborative effort with Ghostface Killah, for this round, but falls short of landing the knockout punch.
ROUND 16: Fabolous' "You Be Killin Em" vs. Puff Daddy feat. The Notorious B.I.G., Lil' Kim & The Lox's "It's All About the Benjamins" (Remix)
Just when Fabolous looks to have cracked the code to victory, Jadakiss comes through with a record that's simply too seismic and timeless to overcome. This occurs yet again in Round 16, when Jadakiss counters Loso's 2010 smash, "You Be Killin Em," with "All About the Benjamins," one of the definitive rap records of not only the Bad Boy era, but the '90s as a whole.
ROUND 17: Fabolous feat. Ne-Yo's "Make Me Better" vs. DJ Clue feat. Jadakiss & Mary J. Blige's "Back 2 Life 2001"
Despite finding himself in a deficit, Fabolous remains vigilant, keeping Jadakiss honest with formidable salvos like his Ne-Yo-assisted chart-topper, "You Make Me Better," which he pulls out in Round 16. Jadakiss shows love to his Yonkers comrade Mary J. Blige by spinning "Back 2 Life 2001," their collaboration from DJ Clue's The Professional 2 album, but it's not enough to overcome one of Fab's smartest chess moves of the night.
ROUND 18: Fabolous feat. Mike Shorey & Lil Mo's "Can't Let You Go" vs. The LOX feat. Timbaland & Eve's "Ryde or Die, B---h"
In one of the more stylistically intriguing rounds of the night, Fabolous deploys "Can't Let You Go," his syrupy, 2003 hit, "Can't Let You Go," featuring Mike Shorey and Lil Mo, while Jadakiss goes with The LOX's 2000 single, "Ryde or Die, B---h" featuring his LOX brethren, Timbaland and Eve. While "Can't Let You Go" was the bigger Billboard hit, reading the room is an invaluable skill when participating in a #Verzuz battle, and according to the demographic and expectations of those tuning in to see these particular artists face-off, "Ryde or Die, B---h" is the more enticing offering, all things considered.
ROUND 19: Fabolous feat. Tamia's "Into You" vs. Jaheim feat. Jadakiss' "Diamond in da Ruff" (Remix)
As the battle winds down, and with Jadakiss having all but secured his bragging rights, both artists choose to play off of one another's selections, with Jadakiss answering Fabolous' "Into You" with "Diamond in da Ruff (Remix)," a sleeper of a gem in his catalog. However, "Into You, which is universally regarded as one of Fabolous' signature records, nabs him a latter round
ROUND 20: Fabolous' "Breathe" vs. Jadakiss feat. Styles P's "We Gonna Make It"
For the final round in the battle between Freddy and Jason, Fabolous unleashes what may be his biggest trump card with "Breathe," one of the most impactful street anthems to come out of New York City in the past twenty years. Luckily, for Jadakiss, he still has one more trick up his sleeve, which turns out to be "We Gonna Make It," his beloved duet alongside Styles. P from his 2001 solo debut, Kiss Tha Game Goodbye. Two of the biggest rap records to hit the streets of New York. "Breathe" and "We Gonna Make It" are seemingly impossible to choose from, resulting in the lone draw of the night.
Devoid of any bad blood or shade, Jadakiss and Fabolous were content playing to the Verzuz crowd and enjoying the moment, particularly Jadakiss, whose level of intoxication visibly rises throughout the proceedings, giving the battle an even more light-hearted feel. While Fabolous, whose laundry list of Billboard charting lead-singles and guest appearances, didn't play his best hand this go-round, there were a few moments during the battle that reminded the viewers of his versatility as a songwriter with a catalog of unsung gems. For his part, Jadakiss, the winner of this Verzuz edition, by all accounts, played to his strengths, relying on the sheer amount of blockbuster posse-cuts and guest verses on his resume. Following the battle, each artist's DJ let off a brief medley of each artists' biggest records and fan favorites that didn't make the cut of their playlists, ending the night on a respectful and celebratory note.
Last night (April 18th), the battle of all Verzuz battles between legendary music writers/producers, Teddy Riley and Kenneth "Babyface" Edmonds, hit a major digital pothole and couldn't recover for the over 400k viewers in attendance on Instagram Live. Mega producers Swizz Beatz and Timbaland — who are the founders of the battle platform and have showcased many of these events since the quarantine started — hyped this long-awaited match up for weeks. Their disappointment in the face-off being barraged with sound issues was felt through their IG Live post-talk. "Teddy Riley was doing too much, " Swizz lamented and to what Timbaland agreed.
What those two are referring to is the frontman for '80s and '90s R&B groups Guy and Blackstreet (respectively) Teddy Riley who showed up on his own IG Live with a full stage set up. He had a keyboard, a DJ, what looked like a drummer in the cut and a hypeman dancing a la Flavor Flav style. It was a lot to witness as he warmed up the sound, which was fine before Babyface finally showed up on the split-screen. Just moments before Face appeared, the followers for the event quickly climbed to 300k in less than 8 minutes. Babyface's lag time in showing up prompted some of the commenters, which was super star-studded, to say things like, "He's still picking out his wardrobe," to "I think 'Face is scared, he's not gonna show." All of which was nonsense, as the flow of followers made it hard for Riley's team to catch Face's request to join. So for about 15 minutes, there was the anxiety of weeks of talk by the promoters and days of posting by T.R. and Face falling on this moment. The pressure to deliver was on. Black Twitter was seasoning the session as a true date night and hangout spot all day. Even going so far as to shower, shave, do hair and get "a good outfit" and some drinks on deck for the festivities.
Once the pleasantries were out of the way, there was Face, solo in a studio with a black blazer (what was that, velvet?) a white button-up and a smooth setting with a mixing board behind him. Riley, on the other hand, had what is now known as a full production team (and like his live performance a few weeks ago from his home studio, there was no social distancing being practiced) and once he kicked off his tunes (Face made him go first, which no one wants to do in these battles, "Seniority wins," said Face) it was doomed from the start.
@THEREALSWIZZZ x @Timbaland discussing the issues with #TeddyRileyVsBabyface pic.twitter.com/yPkjNAlbAg
— Keith Nelson Jr (@JusAire) April 19, 2020
Riley's multiple mics and crowded space made for garbled and more so echoed tunes and took the punch away from his valued opener, "The Show" by Doug E. Fresh and the Get Fresh Crew. He literally performed the '80s classic summer hip-hop hit like he was at the Apollo Theater in Harlem. His hype man was amped, but the viewing audience wasn't feeling it. Face was polite and even tipped his respect to the track, but then followed like the casanova crooner he is and toasted his champagne flute to the ladies in attendance and pressed play on his crisp sounding system and let the wailing intro of "Two Occasions," by his group with his producing partner/iconic music executive L.A. Reid, wash over the crowd. Just from resetting the tone from uptempo hip-hop to a classic slow-jam, let us know we were in for a long night of Face controlling the mood.
Most felt that the echo issue that Riley was having would sort its self out or would be handled by one of his many staffers on set, but it only got worse as Riley responded in the second round with the all-world dance theme, "Groove Me," by Guy. The deep synth groove is a surefire party starter, but the echo and his live-action performance were lost in a sea of comments that scrolled up the screen like, "What are you doing...Why do you have a hypeman...Stop and fix the sound, Teddy...What in the hell..." And that was the nice stuff. With an emphatic James Brown-like arm drop to stop the band, Riley finished the jam and knew he just sent Face a hard shot to the body. Face, ever the chilly willy, kind of chuckled and commented about how he first heard the song and liked it. He mentioned going into his list of artists to choose from for his next selection and talked about how they both worked with him to great success, then dropped the hammer with Bobby Brown's "Don't Be Cruel." Ouch. It was clean, pumping and felt like an early dagger that would only plunge deeper if he was using it this early in the match.
A little light banter was kicked as they both gave anecdotes about the times surrounding those songs and it almost seemed like a stalling tactic for Riley as his team knew something was wrong, but seemed to not be checking the stream of "FIX THE SOUND...you are echoing," chants in the comments. They toyed a bit but went on into a good mid-range gem by Riley in "I Like The Way (The Kissing Game)," by Texas quintet Hi-Five. Still beset with echo issues, right after the tune ends (a bit prematurely at that, as Face was playing his songs for two minutes or more) the talk about tech issues starts to get more robust. Face is cool with giving Riley time to figure it out, yet goes into another strong single with Bobby Brown and "Every Little Step." Again, it felt like another crystal clear banger that Riley wouldn't be able to match sound or energy-wise. And that's saying a lot as Riley has his own huge Bobby Brown hit to launch, but with the echo, it probably wouldn't work.
[email protected] also shared a video about their postponed #Verzuz battle. New date on the way! 🥊🥊 pic.twitter.com/fjAY74zED3
— Vibe Magazine (@VibeMagazine) April 19, 2020
So, at the end of round three, with the IG Live audience mainly giving the smooth operator Babyface the upper hand and straight clowning Riley's hypeman (memes and gifs of his homie were starting to pop up on Twitter and Instagram, DURING the battle) and sound issues, T.R.'s team calls a 20-second time out. He explains they need to get things right. They seem to also start wondering if it's Babyface's side that's causing their echo. The whole live feed, filled with celebs like Toni Braxton, Mariah Carey, Fabolous, Snoop Dogg, and so many music executives, comedians, entertainment stars and everyday people became expert sound technicians, "Take the Irig out, Teddy!" to "Just use the iphone speakers, Ted!" even "The issue is your side damn it." It got ugly. Folks were tee'd off for the fact that the situation was on Riley to fix since he had so much going on. All while Babyface threw a few shade covered remarks. When asked about fixing his side, "It's just me...you know social distancing and all."
After the brief break in action, Riley looked to redeem himself as the sound seemed to get a tad bit better. The echo was light, but the sound was low, damn near muffled and coming with no power or kick. Even though he was going hard in the paint to sell the same line up of songs, as he convinced Face to start from the top of round one AGAIN.
They sped through the rounds one more time with light convo, touching on cool stories about the same rounds of songs to ease the tension, but a little of the spark was gone and the comments were turning into tomatoes hurling at Riley. Deserved or undeserved, this performance was spiraling out of control. Comedian Michael Blackson asked, "Where are the promoters?" In the midst of a slow down in action, one of Riley's team members grabs the mic and announces that they would need to pause the battle for an extended amount of time. "We need to get the sound right, so we'll be back at 10:30 pm, about 30 minutes from now. So log back in around then." By this time Babyface had already dipped off-screen a few times (I assume to refill his champagne flute to walk to his awaiting warm bath---I kid.) and seemed to lose interest in trying to get Riley's attention when they clearly couldn't hear him. Before the end though, actor and R&B artist, Tyrese Gibson lobs a shot at Riley in the comments that ended up going viral for the wrong reason: "Throw in the tile." He surely meant "towel," but it was too late, the internet savages screen grabbed the line and dragged him over to Black Twitter to skew him over the BBQ. Why? 'Cause it was looking like the battle was over and there was nothing better to do (of course Tyrese fired back and blamed it on autocorrect).
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🤣🤣🤣 Y’all ain’t shit!! #TeamDL #Repost @royalewatkins with @get_repost ・・・ And so it begins!!!!
The live feed went out and most people huddled on the cool-out hill on the Black Twitter side of town. Quarantine life has deposited most of the in-the-know social media folks to mainland digital scapes and this battle had over 414k people wandering outside of the venue. The jokes started to pile up, memes of Teddy Riley looking like Theo from the Cosby show wearing the ill-fitting/misconstructed Gordon Gartrell shirt that his sister Denise made versus Babyface as the original pristine Gordon Gartrell shirt was floating around. (In hindsight, the fun of the night was in all of the jokes, they helped ease the tension.)
Swizz Beatz and Timbaland ran to their IG Live stations and expressed their respectful displeasure with Riley's setup but promised to get it right. It seemed like the show was going to resume at the delayed time until Babyface posted a video on his page saying that the show should be postponed and that they should do it another time. That put the fork in the whole ordeal and about 20 minutes after that, Riley also made a video expressing how technical difficulties held up the night and how they would get it right. "OUR apologies..." he stated. By then, most folks headed over to Club Quarantine on DJ D-Nice's IG Live, where he played a full set of Riley vs. Face songs. A DJ literally saved the night.
Hopefully, with all the greats that are involved in this super amazing Verzuz platform, they get the tech side going like they got the 20 tracks per artist with one verse and one hook rules implemented. All the big band production needs to scale down and some basic rules of engagement toward presentation by both parties have to be agreed upon. But with everything, there is a backstory, and this one will be told at some point...preferably over a good sound system.
"Yall, just sign back on in 30 minutes"
— philip lewis (@Phil_Lewis_) April 19, 2020
500k people: We can’t hear you Teddy.
Teddy Riley: pic.twitter.com/Dw3SqbwrAw
— SB (@SBrown_) April 19, 2020
Teddy Riley sound be like... pic.twitter.com/FTyu3b9DUX
— Kevín (@KevOnStage) April 19, 2020
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All love @niariley. But damn 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
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Ayo Teddy Riley...
Everybody watching #TeddyvsBabyface @IssaRae lol pic.twitter.com/vKdJ7Copoq
— #TeamFullSizeNigga (@DontaFromVA) April 19, 2020
Now it’s no sound. We got to wait 7 whole days for this? 🤣 pic.twitter.com/CcC2grMsGf
— Toni Braxton (@tonibraxton) April 19, 2020
— In the House Like Cool J. (@naima) April 19, 2020
Teddy’s hypeman dancing like what we all thought 2020 would be like 💃🏾 Teddy vs Babyface pic.twitter.com/jfbauDjPjc
— SuzieBeChoosy (@MissNoelSzn) April 19, 2020
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BABYFACE BATTLE POV 🤣🙄🤣🎸 . . #affioncrockett #comedy #babyface #teddyriley #verzuz
Babyface as soon as he got off the live: pic.twitter.com/yTVFjyprEF
— Jeremy Moon 🌙 (@jeffuhz) April 19, 2020
Listen, Babyface, Teddy Riley, Tyrese and Tamar are trending in a horrible year of 2020 in the middle of a pandemic, bringing laughter to our souls by accident. Maybe we needed this instead of the live music 😂😂 pic.twitter.com/s4a2AJ7rOx
— Kendra Ann (@KendraAnn4) April 19, 2020
Us: Fix the echo.
— Thee Stallion of Troy 👑 (@smiilinbiig) April 19, 2020
Man imagine of Keenan Thompson and Micheal Che spoofed tonight’s fumble on SNL. Keenan as Babyface would make my night. pic.twitter.com/q503j0QV2i
— Huskegee Airman (@JLBarrow) April 19, 2020
Teddy Riley pic.twitter.com/2fA21buomg
— ANTHONY ADAMS (@spiceadams) April 19, 2020
We really turned disappointment into Twitter gold last night. Black people are so resilient lol.
— Sylvia Obell (@SylviaObell) April 19, 2020
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Tabernacle. #TeddyRiley #Verzuz #Charlamagne
As Black History Month comes to a close, Spotify is taking the annual moment to another level. On Friday night (Feb. 28), Spotify hosted a VIP preview of their immersive exhibit-style pop-up celebrating "Black History Is Now: Phenomenal Black Music." The opening party was an exclusive first look at Spotify’s celebration of the songs and women that have shaped the way music is made, experienced, and replicated across the world.
The pop-up celebrates 32 phenomenal songs and women, with representation ranging across genres and generations—from Bob Marley and Mary J. Blige, to Lil Nas X and Lizzo. Opening to the public for one weekend only, the exhibit features a look into the songs and artists with stories curated by music journalist Jewel Wicker, interactive elements curated by the Spotify creative team, surprise merch drops, and performances and panels.
As part of the experience, Spotify also partnered with Levi’s to build out a customization station, where guests can pick out patches designed by Joe Freshgoods and Jamilla Okubo and have them pressed onto Levi’s jackets. After DJ Olivia Dope, delivered jams from the likes of Bel Biv Devoe, Spotify's Director and Head of Music Marketing at Spotify thanked her team and attendees for joining the festivities.
Shortly after, 6LACK hit the stage and performed jams like "Ex-Calling," "Pretty Little Fears," and more. The pop-up is open to the public in NYC on Saturday, February 29th from 11 am to 8 pm and on Sunday, March 1st from 11 am to 7 pm. As for the free merch, everything will be available on a first-come, first-served basis. For more details and to RSVP, visit Blackhistoryisnow.splashthat.com.
For more information on the campaign, head over to blackhistoryisnow.com. Scroll down below for more pictures from last night's opening event and watch highlights from the event on VIBE's Instagram Stories.