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Wu-Tang Clan's style barbarian, Raekwon The Chef and top-selling backpack company Sprayground, have come together to celebrate the 25th Anniversary of the legendary rhyme reciter's classic debut album, Only Built For Cuban Links... To purchase the hot ticket item, retailed at $100, hit up sprayground.com at 3 pm today (July 23).
Released on August 1, 1995, the full-album, which also heavily featured Rae's Wu-Tang group member Ghostface Killah, was deemed an instant classic in the world of Hip-Hop and beyond. The intricate slang, 5% Nation knowledge, fly style indicators, and street politics were coveted content during the mid-'90s where rhymes were valued at high-stakes.
Setting that high of a mark for beats and rhymes went hand-in-hand with the packaging of the Loud Records release, as the cassette tape was of a purple tint, rarely used in those times. It became the color of note when anyone referenced the album outside of its title and rechristened it universally as "The Purple Tape."
Sprayground is honoring that design history with a special limited-edition backpack in the purple hue today that boasts lyrics on the outside, a 17-inch laptop compartment on the inside, and a slew of compartments for wires and accessories.
Sure to grab the attention of die-hard fans, Raekwon states, “I have been a buyer of Sprayground for a long time, and admire (founder and creative director, David Ben David's) work. To get the opportunity to collaborate with a talented team of designers, and build a bag that encompasses me, is so dope. Looking forward to seeing it on the streets!”
Understanding the historic connection to such a heralded entity, David Ben David explained his feelings on the collab: “This collaboration has been iconic for me, I grew up listening to Wu-Tang, so this is pretty surreal! I loved tapping into the last two decades of content from him, to bring this bag to life and really show Raekwon’s unique style. Super excited to share this one with the fans."
Rihanna has been busy donating millions during the global pandemic and debuting new gear from her Fenty and Savage x Fenty brands. The latest in the lot of Fenty merch are sunglasses which Rih Rih has been teasing on Instagram this week, but her Navy of fans seem to be ready for the album to drop already.
Regardless of how impatient the fans are, Rihanna is taking her time with her long-awaited ninth studio effort. A fan wrote, “Where’s the album?” under one of Rih’s eyewear posts and she replied, “I lost it.”
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#OffRecord on Fenty.com now....can’t say I didn’t warn ya! @fenty
Retailing for $340, the Fenty eyewear line debuts on May 20. Split into two designs: Coded and Off Record, the sunglasses come in a variety of colors including, Candy Pink, Acid Green, Jet Black, and Milky Way.
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the Jet Blacks are for life, but this Milky Way is sumn sexy #Coded @fenty
Besides eyewear, Rihanna’s luxury fashion line with LVMH — which launched in 2019 — features coats, dresses, pants, skirts and jewelry.
The 32-year-old singer and fashion mogul opened up about her influence over the Fenty line in an interview with Vogue last November. “I’m not the face of my brand, but I am the muse, and my DNA has to run all the way through it,” she explained. “I don’t want anyone to pull up my website and think, Rihanna would never wear that.”
Sprite is testing out another way for you to "obey your thirst" or "thirst for yours" with its new Sprite Ginger flavor. Introduced earlier this month, the addition to the soft drink's portfolio "brings together the classic lemon-lime taste of Sprite with a hit of ginger flavor in every sip," according to a Coca Cola press release
To celebrate the brand's "spirit of reinvention," Sprite worked with veteran streetwear designer Jeff Staple and a team of young tastemakers and artists to develop the limited-edition “Sprite Ginger Collection,” inspired by reinvention and by the facets of culture permeating hip hop, fashion, music, and art. At a private event earlier this month at New York City's Extra Butter, Sprite debuted the brand's first limited-edition creative capsule by Staple and 9 other creatives, which consists of hoodies, jackets, jewelry, tees and more.
During a panel discussion moderated by Hearst style director, Tiffany Reid, Staple alongside creatives BLUBOY, Barbara Rego and Elan Watson chatted about drop culture, how young artists can make their mark in the industry, and the importance of reinvention.
"Having a [fashion] brand for 20+ years almost requires you, necessitates you to reinvent yourself because there's no way you can do the same thing for, forget 20 years, even 3 years before you're literally dead," shared Staple. "To me, the opposite of reinvention is death because you're not moving forward. You're just completely stagnant.
"So for me, it was always me constantly trying every few seasons to figure out a way to reinvent myself. And not in a way where I needed to stay relevant. I never felt a need to stay relevant, but I wanted to actually be able to connect authentically with the next generation of creators because that is actually what inspires me."
Dapper Dan, Amara La Negra, Mack Wilds, and Sway Calloway were among the celebrities and influencers who made an appearance at the event. Harlem's own Dave East performed a couple of his records while DJ Va$htie provided sounds throughout the night while spinning on the ones and twos.
Over the next few weeks, Sprite and Staple will continue the search for up-and-coming designers and host a series of "re-workshops" Extra Butter. Scroll down to see more pictures from the event. For more info on where you get a bottle of Sprite Ginger, head over the Sprite.com. As for where you can cop an item from the collection, follow @Sprite on Twitter and Instagram for surprise giveaways. You can also visit head over to StaplePigeon.com for more Sprite swag!