Timbaland And Swizz Beatz
Recording artists Swizz Beatz and Timbaland attend The Dean Collection X BACARDI Untameable House Party on December 4, 2015 in Miami, Florida.
Frazer Harrison

Interview: Swizz Beatz And Timbaland Talk 'Verzuz' Battles, Respond To Fan Requests

The two GOAT producers give some insight behind putting together the viral Verzuz battles.

Phrases such as “do it for the culture” or “push the culture forward” are used so often that their meanings have been diluted. But with their new series Verzuz, Swizz Beatz and Timbaland are doing exactly what those terms mean. Part beat battle and part educational seminar, two legendary producers, songwriters, or artists take 20 of their biggest hits and pit them against each other as the audience watches and comments on Instagram. Timbaland and Swizz competed against each other first, and then they coordinated other matchups: Boi-1da vs. Hit-Boy, Neyo vs. Johnta Austin, The-Dream vs. Sean Garrett, Mannie Fresh vs. Scott Storch, and T-Pain vs. Lil Jon. Each matchup has its own standout qualities - whether it’s Sean Garrett's wacky faces before launching a late comeback, Scott Storch adding harmonious keys in real time, or T-Pain and Lil Jon clowning with each other before previewing new music, every battle is a must-watch.

Coming up next, music fans will be treated to the biggest matchup yet: Teddy Riley vs. Babyface. In an interview with VIBE, Swizz Beatz and Timbaland break down how they came up with Verzuz in the first place, their favorite moments so far, and why they want the culture vultures to slow down for once.

--

What made you decide to do the first battle between yourselves?

Timbaland: I think the first battle was something that I can say that me and Swizz had this idea for Verzuz three and a half years ago. The world is so dark right now, I woke up one day just feeling brave and I called Swizz like, “we should do it over IG Live.” As soon as I said it, we just did it, we just had fun with it. We just gave the world something beautiful for 5 hours to take their mind off of what's going on.

Swizz Beatz: We did it before at Summer Jam, so that was the first one, and then Timb came back to me and said,  “you know what, this is the time where we should do it again.” And I thought it was a great idea. Plus it fits right into what we were building anyway

Was it both of you guys at Summer Jam or was it a different battle at Summer Jam?

Swizz Beatz: It was me and him. We didn’t have enough time to do how we did on IG, so IG was the real one. Summer Jam was the warm up. Because we only had like 12, 15 minutes on the set so it was very short but it was effective with 50,000 people there. And we were just celebrating each other, and that's the thing I wanted to tell everybody. It's an educational celebration, even though we talk smack and we make it interesting, cause we gotta have that for fun, but it's really educational and it's really a celebration. So everybody that's been on Verzuz has been an educational celebration. I mean, look at tonight. We got Ryan Tedder vs Benny Blanco, you know that's a whole other side of the music, but those guys deserve to get celebrated as well. I think it's gonna be a great battle, they’ve got big big big records.

So from you guys' battle, what were your favorite moments from each other's sets?

Timbaland: My favorite moment was seeing my friend, and we were both in a great space. He went to the car and plugged up, and was really into the music. It wasn’t about what songs did I play, it was about just seeing my friend and both of us having fun. I think that was a moment in itself for me.

Swizz Beatz:I agree with that. My favorite moment with Timb was his energy. We haven’t seen Timb get loose like that: glass of wine in his hand, his energy was way up, his spirit was way up. This was a crucial time cause the entire world was watching and feeding off of our energy. When we did it at Summer Jam, we wasn’t going through all these trials and tribulations, so people had a lot of other options and different things going on, and not really paying attention as they probably should. But this time, people really got to pay attention ‘cause we all on lockdown, we all sitting down and people got to pay attention to the energy. I think that energy transpired into Hit-Boy and Boi-1da wanting to contribute to that energy and all the others that came because of that. But what we inherited was a real job, Tim [laughter]

Timbaland: A real serious job.

Swizz Beatz: What people don’t understand is, they can be home and type up a wish list. If they don't think we don't want the same wishes they do? They crazy! But everybody not coming outside. It's hard. When we get these people to agree, it's a celebration man cause it's not an easy thing to do. It’s a lot on the line. And a lot of the women are like “we want the ladies, we want the ladies.” Okay, but the ladies ain't answering yet. You think we don't want the ladies? We working on it, you know, we delivered mail to all of your favorites to come outside, and it's looking real good. We got some great things coming, but I just want the people to be patient and know that me and Timb is doing this from our heart, for the people. A lot of people are like “I need JD and Puff,” and I’m like well if it were that easy, it would have been already. … But nobody is gonna be mad, nobody is gonna be mad. At the end of the day, they just gotta trust the curation.

Tell me about the work it takes to make these things happen.

Timbaland: Aw man. It’s transforming the mind of the mindset that was set for so long. People get caught up on the word battle, and I have to remove that and say “look, that's just a context, don't look at that. It’s really a celebration and an education”. And once I say education, the talk slows down. Me and Swizz set the rules, it's 20 for 20, so it's not what you thinking but people always throw other stuff on. Let's just celebrate you, people wanna give you your flowers while you here, and just give people education on who did what, what transpired in the past as far as creation. show your talents, show your work. Let us celebrate you right now. We need feelings right now, we don't have nothing, everybody is on a common playing field, it ain't about no money it ain't about no nothing, just come and let's celebrate this greatness that you presented to the world. That’s when they get it and start shaking their heads, but it's a process. And then i pass it over to Swizz. (laughs)

Swizz Beatz: And then you get phone calls from people who don’t qualify. You gotta have 20 joints, a lot of people wanna just jump into it because they feel like it’s a dance challenge or something, or a challenge we would see on Instagram where everybody is just doing it to get the looks. No, these are real architects that’s on this. Everybody that we’ve officially presented are architects. Now, some might have played the wrong songs at the wrong times and different things like that, but that's not on us. But these are people that got 20, certified. So a lot of people don't wanna come outside that do have the 20, and a lot of people that do wanna come outside that don't have the 20. So we gotta keep this thing curated because once it gets silly, it just gets silly. And a lot of people are doing their own thing, which is cool! But what me and Timb are trying to offer, once again, is an educational musical platform where people might talk some smack, people might get excited, some might lose some might win but at the end of the day the culture wins. These people are putting this on for free, ain't nobody got a dime yet. And all the corporations and everything are all to the table, but right now we just enjoying it like this. It’s 6 million people unemployed, what type of business are we talking about right now? That’s not what this is about right now. This is about healing as we get through this time together.

And of course me and him had a plan, we had to plan for three years for it to be done with businesses and partners and things like that, but right now this is not the time for that. We would look crazy. And a lot of people call us like we not on our game and we got such a great idea that we just letting wash down the road. I don’t feel like we letting anything wash down the road. I feel like 1.) We making history, 2.) It's educational, 3.) It’s for the people and 4.) We hit 203,000 people yesterday on live. That's not a small number, that's a few stadiums. With no sponsors by the way, just the music, no negativity, just the music. And that's what gives us the energy to be on these phone calls with these artists. The artists are hard bro, these people not easy. The requirements and... it's just a lot. My wife looking at me like “I don't know how much longer got dammit” cause this is...you late for dinner now. And we in the house, it ain't like I'm coming from somewhere, I'm in the house [laughter]. But it’s something we devoted to and we gonna keep it special.

One thing that's been really interesting to me in all these, neither the artists or the commenters feel the need to hold back. It’s interesting because sometimes when artists are talking to each other, egos can be fragile. So an artist may not say something cause they dont want to jeopardize that relationship. But i’m seeing artists talk sh*t. So what do you think makes the commenters and the artists feel so free and so open to say what they want in these battles?

Timbaland: Thats a good one. For me personally, I think it's because it's from the heart. This aint bout nothing, it's for the people, by the people. That's how I see it. And you gon get what you gon get. And I think artists are engaged with it and they be in tune because it's a musical history. I believe Meek posted something on Twitter saying that “these battles make me appreciate music way more than i ever did.” Fans just being free. Like Swizz said, we filling up a stadium, but a stadium where everybody can speak their minds. And I feel like right now, in the world, we on one playing field. You ain't talking bout what Range Rover i got, what diamond chain, that don't even matter. So all you have is your opinion. That's it.

Swizz Beatz: I think the comments is a safe space as well. I think it just feels like a community and everybody got a license to keep it real in that community. I thought that was interesting too, because I see people in there talking crazy that, man if it was somewhere else, it would really be these things we talk about. But it's like being at a fight, Mayweather vs. Pacquiao, we gon talk shit on the sideline. Like “Aw man that aint it right there.” It’s like that, vs. pointing in someone's face and talking to them like that. It’s like friends communicating at a showdown. People are looking at it more as a sport than anything, I believe, when they in those comments.

I know that some artists can be very cautious about things that they agree to. And they may be like, "I don't wanna do this because if I lose I’ll look crazy.” Has it taken a lot of convincing to get some of these people to do it?

Swizz Beatz: Man that's what we tryna tell you, this is not an easy job. Like people are overthinking, this is a lot on the line. And so far everybody in Verzuz has been taking it...I spoke to Mannie today and I know that he know that he probably didn’t win that battle, you understand? But in his mind he had fun, he put on for the people, he felt he probably could have played a couple of different records, and he kept a high road about it. Some people say that he won, some people say I won, and you know the energy is good. But everybody can't take that to the chin, and that's what I’m learning. I'm like man, especially a lot of artists in the younger generation, they got all these excuses not to show up. Me and Timb don't wanna just put on shows from a different era, we wanna put on shows that’s from them! But I'm telling you, it's a lot of ego involved. And my message to those artists is “leave your ego at the door, bring your music and have fun.” That's it. It's for the people. But a lot of people that I know wanna jump in but he like “man I can't,” “he saying this one did this, this one did this to me.” Like that's crazy. That's a young mentality. A more mature mentality is like yo, he might win some, I might win some, he might lose some, I might lose some, let’s just do it. It's music, we just celebrating music, it ain't that crazy. So a lot of people requesting all these battles it's like, yeah that sounds easy, now who's gonna go get it done? (Laughs)

A colleague of mine found a lot of similarities between these and soundclashes from the carribean. Are you using that influence on purpose or no?

Swizz Beatz: Not necessarily. At the end of the day, Verzuz is not just about music. We didn’t get into the sports side, we didn’t get into the comedy side. There's other things that we’re gonna do, but this is a well thought out plan and we’re starting it with music because that's our strong point. But we got other things thats gonna blow people's minds that's set up, but this is a very calculated thing. This is a duration, this isn't just for the hype of quarantine. This is for us to have a different platform that celebrates creativity period, not just music. So we would love for people to understand what we’re thinking, cause I see a lot of people tryna pull from what we doing and tryna run with headlines of their own quicker than what we’re doing, but we don't care about that shit, that's not even their type of business, the people that's doing it. They don't got no musical background, no creative background, they just wanna feel like they’re part of something. Which is great. But what we plan on doing is...when you free the artist, you free the world, right? So we plan on giving a lot of artists and creatives the voice that they probably never had, or was never understood. We’re thinking very very big, but right now we like the level that we’re at because we vibing with the people, and we gonna also vibe with the people but right now we just having fun. That's all you can do.

Now Swizz you had also posted on your IG that a lot of companies and corporations are tryna cash in on this right now. What kind of offers are they putting out there and how does it make you feel to get those offers so early on in the process?

Swizz Beatz: Me and Timb were definitely appreciative, but there's a time and place for everything. Not saying that we won't look at everything, we not silly, we gonna look at everything, there might be something that's really amazing. But, and I think I can speak on Timb’s behalf too, but with a lot of people and ideas, people are so short-minded sometimes. They think about what can help their basic now and not their overall period. For me, it's a time and place for everything, and going direct to the artists and all of this stuff here, which all of the companies are doing, which is cool, but I don't like how they tryna play on them as well. Like don't do that, don't do that. Right now, there's no politics involved and we’re having a great time. The minute you see a logo running across that screen, it's just gonna feel crazy. And I think we should be promoting what we promoting: the artists. Period. The creatives. Period. No interruptions. Give us five minutes on that, let the creatives have theirs, five minutes without being interrupted by a logo. That's our vibe right now. Let the creatives get their five minutes without being interrupted by a f***in logo. Let the artists be people for five seconds, you know what I’m saying? Timb, you can expand on that if you want.

Timbaland: Nah you said it right. Just give us a minute. I was gonna sum it down to just let us breathe. We're having fun. Don’t mess up the fun. Just give us a minute. We’ll come to you.

Swizz Beatz: Or put your proposal in now and come talk to us after the quarantine. You can do that now, and then after the quarantine we can get to it. Cause right now we in a very hardcore situation. This is the second of April, so this is a very crucial month. If things don't change this month, there isn't gonna be anything to talk about but survival. It's not gonna matter anyway. We got 6 million -

Timbaland: It’s 10 million now.

Swizz Beatz: It’s 10 million?

Timbaland: It’s 10 million now, Swizz.

Swizz Beatz: Well okay.

Timbaland: 10 million unemployed, we can't even talk about a business right now, like come on.

Swizz Beatz: That's 10 million wolves. That's nuts man. That's 10 million good people that can turn bad.

Timbaland: Very quick.

 

View this post on Instagram

 

Attention 🚨 #VERZUZ @scottstorchofficial vs @manniefresh tonight 9pm est on @scottstorchofficial live.........

A post shared by No Breaks In 2020 (@therealswizzz) on

Swizz Beatz: Inshallah, a lot of things need to turn around quick. When I say quick, I mean quick. Everything needs to go in effect now. Because you telling us we cant go outside? And then you saying we can't work, and we can't pay our bills and all this and now you got blackouts happening? All right now. This is a Will Smith movie. And the crazy part is it's for real. The economy is what, 16 trillion now? In four weeks? That's a different type of bleeding.

Timbaland: That's why this is so important. Because even for me, and I tell Swizz this all the time, it's giving me joy for three hours out the day that feels like I left my house. But I didn’t leave my house. It’s that feeling of great music and curation and you don't be thinking bout the offers and...nah man. I'm looking at the people. It can be frustrating because they asking “who next who next,” “I want this person next,” but that means these people are engaged in a time like this, where people are losing jobs like...you can't do that, you gotta give us those five minutes. It’s serious out here. Very serious.

What were some of your favorite moments from the other battles so far?

Timbaland: My favorite moment from Sean and Dream’s battle was Sean kept making them faces (laughs), like what is wrong with you? But then he’d drop a bomb so it's like oh snap! That was one of my favorites from that. And then with Johnta and Neyo, it was like i was on the dance floor just going crazy cause I didn’t know Johnta did all these records and I didn’t know all the records that Ne-Yo did, so every moment of that was amazing to me. My best moment with Mannie and Scott was that Scott saved “Still Dre” for last and it was like “Goodnight, close the curtains.”

Swizz Beatz: My favorite moment was when Hit-Boy and Boi-1da was playing exclusives that people respect in a battle, cause thats a hard card right there. I like that they both had mega records that nobody had heard of, to pull out in a battle. I like that they had exclusives. But big exclusives. Cause it's hard to play exclusives in a battle, people are playing hits. So he had to pull out Drake, Hit-Boy had to pull out Nipsey. So I thought that was amazing. As far as Johnta and Ne-Yo, still my favorite battle so far, for many reasons, for the educational reasons, for the diversity in the playlists, how they were gentlemen about it, how the energy was. But man, to find all these hidden tracks from both of them that I never knew either of them produced, that was the best for me. And then artists calling me for Johnta’s number like right after that; young artists by the way, big ones too. I thought that was super cool, they called for Ne-Yo too. With The-Dream and Sean Garrett, my favorite part was The-Dream playing golf (laughs) and Sean Garrett swinging at the last minute and made everybody respect his name at the end of the day, no matter how we felt at the beginning of the battle, he made a great comeback on that.

I liked that Mannie Fresh had skits, I would have cut like two or three of those skits out, but I liked that he came with character. I like how Scott Storch was comfortable. It was calculated. He said “you got the skits but you aint got the hits.” I just love how smooth he was with his weapons, like he had a dangerous hand of weapons and he was just handling himself like a boss. And Mannie wasn't scared to show up to the competition, which, trust me, we had other people we wanted to go against Scott but people are not coming outside. So I respect that Mannie came outside. I respect that. So when two people say yes we gotta respect that. Cause obviously you wanna see Scott vs whoever in your head. Nine times out of 10, we called that person and asked them to come outside. So that's how we got to have fun with Mannie and Scott. 203,000 people showed up for that and they didn't leave, so we had a great time with that.

So what are you guys expecting from T-Pain and Lil Jon? Who are your early picks on that?

Timbaland: I think we gonna get a lot of high energy, cause T-Pain is a character and Lil Jon is definitely a character.

Swizz Beatz: I think they’re both gonna have everybody on the dancefloor heavy. We felt at the last minute that T-Pain is (accomplished) sonic wise, producer wise, as far as a writer and as an entertainer. I feel that Lil Jon’s energy is gonna be great because, you gotta curate these things as much as possible even tho people were like “aw man we wanted see T-Pain go against Scott Storch” but i just felt like that wasn’t gonna be a fair match for T-Pain and T-Pain would agree as well. But it wasn’t about him backing down, he obviously signed up. But us as executives had to ask “is this really good for anybody?” … Now T-Pain and Lil Jon, the energy’s better with them. T-Pain's energy went up like “Yeah, that's what I'm talkin bout.” When they doing this together, we want it to be an equal exchange and equal excitement ‘cause people feel that energy. T-Pain and Lil Jon just feel a like a party on Saturday, so that's why we did it on Saturday. Let's do a party on Saturday, get the tempo up and energy up. What do you think?

I'm looking forward to it for sure. I think they're both salesmen and they have good energy. As far as who's gonna win, I don't know. In these battles you realize there's these songs that come up that you didn’t know that they did, so it's difficult to predict the winner.

Swizz Beatz: I agree with that. But that's the good part, it keeps you watching. It’s a lot of predictable battles we could do. But it's like it's too predictable. So a lot of the battles people, when they first see them, some they’re gonna agree with but a lot they’re gonna be like “but why?” Certain big names you’re gonna see, and you’re gonna see names as big as those names and you’re gonna be like “Come on Swizz and Timb, how you gonna do that?” but when you actually see it, you’re gonna see why and how we did that, and i just want everybody to trust the curation. Look at Johnta Austin, people was like “Man we need Ne-Yo to go against Dream, thats not a good thing” and next thing, look, everybody got educated on that shit. So we don't wanna do predictable battles, then it starts becoming like a candy store and it's like no man, we took our time with this.

From the Web

More on Vibe

Courtesy of Biz 3 / FCF

Quavo Is Introducing 'Fan Controlled Football' To The Culture

From their penchant for popping tags and name-dropping designer brands in their rhymes to the obsession with diamond-encrusted neckwear, the Migos are the modern-day poster-children for decadence and opulence. But when it comes to balling, group member Quavo is a seasoned veteran, literally and figuratively. Notorious for his appearances in NBA all-star celebrity games, where he routinely dominates the competition, Huncho has built a rep as one of the athletically gifted hit-makers in music today.

Although he's known for his skills on the hardwood, football is definitely among his passions. His newest endeavor, an ownership stake in Fan Controlled Football (FCF), the first professional sports league to put the viewer in the coach's seat and the general manager's office, in live time, finds him putting his focus back on the gridiron. Having inked an exclusive, multi-year streaming broadcast partnership with Twitch, the FCF will be the first professional sports league to be fully integrated with the streaming platform with the potential to explode in the digital age, where user interest and participation is the main recipe for success.

Having tossed the pigskin around as a Georgia high school football star, to Quavo, it was a no-brainer to get involved with the innovative league on the ground level. “We are building a brand and something different in our league – with the fans. They are in control and get to pick the team names, colors, logos, and more,” said Quavo said in a press release. “I’m really excited because FCF is fast-paced, high-scoring 7v7 football and you are in control. You go from sitting on the couch watching TV and pressing buttons on the remote to actually pressing the buttons on the plays.”

Played on "a 35-yard x 50-yard field with 10-yard end zones,” the Fan Controlled Football league will kick off in February 2021, with a four-week regular season, one week of playoffs, and a Championship week. The league will consist of former elite D-1 athletes, the CFL, XFL, and the Indoor Football League. Broadcasted live from the FCF’s state-of-the-art facility in Atlanta, each game will be 60 minutes in length and will allow the viewers to play a hand in the final outcome on Twitch.

Aside from sports, Quavo has been relatively lowkey on the musical tip as of late, with two years having passed since a solo release or a Migos album. However, according to him, this delay can be considered the calm before the storm, as he assures him and his brethren are primed for one of their biggest years yet. VIBE hopped on the line with Quavo to talk Fan Controlled Football, what he's got cooking in the studio, and his foray into TV and film.

---

You're the newest team owner at Fan Controlled Football (FCF). What about the league piqued your interest and made you wanna get involved?

It's just showing my interest in the game of football and just trying to put a twist to where it's fan-controlled, fan-involved. A lot of times we watch the game, you watch the game, you just have some concerns. Sometimes you feel you can make the plays or call the play, [with FCF], you can sit on the couch and make the play. I just think we came together to make something crazy like that. I feel like it's something hard, it's something new, it's something fresh. It's a new beginning to something, like giving ni**as a chance. Giving D-1 players who couldn't make it to the league a chance, giving ex-NFL ni**as a chance if they still got it, [and] to go with the fans. When we saw the Falcons lose the Superbowl LI, we [fans] just knew what plays to call, we knew to run the ball. We were up 28-3. All we had to do was hold the ball, but we wanted to air it out and we made a mistake and lost to Tom Brady. Just like when Marshawn could've won a Superbowl. If they'd have given him the ball on the two-yard line. We knew that Marshawn Lynch was supposed to get the ball, [but] they wanted Russell Wilson to win it and the New England Patriots caught an interception. So that's how we're trying to shape it, we're trying to make something new.

The FCF will be live-streamed exclusively on Twitch, which has become one of the leading platforms for eSports live-streaming and will kick off in February 2021. Do you feel the FCF has the opportunity to fill that NFL void during the spring, particularly given the fan engagement that FCF enables?

Most definitely, cause after the Super Bowl, it just feels like you just want another game. You feel like you want one more game. and coming from something [where it's] eleven on eleven players to seven on seven, I feel [there’s] still a difference. After coming from watching the game and the regular politics, the regular structure of the game, now you're getting to be involved in a game that you can control. You can pick the jersey, you can pick the helmets, you can pick the jerseys, you can pick the coaches, you can pick the plays. I just feel there are two different dynamics [between the NFL and FCF). You come from sitting on the couch and pressing the remote to actually pressing the button on the plays."

Speaking of fan engagement, the FCF is the only professional sports league that enables fans to call the plays in real-time and puts the viewer in control of a game’s outcome like never before. Have you ever had that experience, as far as fantasy football?

Nah, but I'm into Madden. You can sit at home and pick your plays [with FCF], it's just like the lifestyle of Madden. It's like a reality of Madden. You're playing with people at home, with these unique athletes, and it's seven-on-seven.

As an Atlanta native, how significant was the FCF’s state-of-the-art facility being in your hometown in your decision to come on board as an owner?

It's very important. We got top-tier talent here, so it's opening up opportunities for a lot of guys. We're just glad it's in the south, it's like a hub. Everybody loves Atlanta and everybody wanna be here. Everybody wanna play and the weather is good.

NFL Super Bowl Champions Richard Sherman and Marshawn Lynch, boxing legend Mike Tyson, and YouTuber and podcaster empire Greg Miller are among the FCF's team owners. How does it feel to be competing against some of the most accomplished athletes and entertainers in the world? Have you had the opportunity to meet with any of them?

Most definitely. I have a good relationship with Mike Tyson. I've met Marshawn Lynch, it's a blessing. I feel like we're not competing right now, I feel like we're building a brand. I feel like we're building a league. I feel like we're trying to make the world understand what we're bringing to the table and what type of game we bring to the table, you feel me? I feel we're trying to create something different. Once we get the ball rolling, it's all together and moving into a real FCF league, then we'll get to compete. Of course, we all wanna win, but right now, we're just trying to get the foundation and the basics going and letting the strength of the owners and the relationships show on the field.

Being that you'll all be working with your respective fan bases in shaping your team’s personality and identity, any thoughts about what the team’s name will be? 

Man, I wish I did, but it's so straight strictly fans that you never know. Just like with music, can have an idea that is a smash, and then the fans don't think it is. You gotta strictly listen to the fans on this one. You gotta listen strictly to how they want it because it's the point of the game, that's the point of the league. We gotta let them control this game and then we the players and we the people that's listening to the people, the culture. FCF stands for culture, too, you feel what I'm saying? We listen to the culture, we're letting the culture run the field.

How involved will you be in the drafting and scouting process for your squad?

The fans make the draft, fans get to see everything. Open books, everything. It's an open thing, it ain't nothing to hide over here. The fans control it all.

In addition to sports, you've also been delving into acting, with cameos in shows like Atlanta, Star, Black-ish, and Ballers. Earlier this year, you appeared as yourself in Narcos: Mexico. How did that opportunity come about? 

Narcos reached out. We [Migos] had this song called “Narcos” on the [Culture II] album and we went and shot [the video] in Miami and everybody thought it was a Narcos movie scene and it ended up being Madonna's house. So we just shot that there and then they reached out to us. I think Offset had a performance somewhere and Takeoff had to do something and I just ended up being free that day and I went and shot it in New Mexico. I had fun, I loved it.

Do you have plans to pursue any supporting or leading roles in film or television?

Hell yeah, most definitely. I've been sitting down and having real great meetings with directors and people that got some movies in the works for 2021. I feel like I’ve got some good spots. I don't wanna tell it cause they’re gonna make some announcements. It's coming soon.

It's been two years since you've released a solo project or one with the Migos. Can fans expect any new music from you anytime soon and what are your next plans on that front?

Most definitely, hell yeah, we're shooting videos right now. We’re vaulting up a whole lot of videos so we can give you music and visuals at the same time. “Need It," the song came first and then the video. Right now, we wanna get a lot of videos and a lot records in the vault and smash [them] all at once 'cause it's been two years.

Pop Smoke's passing was one of the more tragic events in rap in recent memory, but his debut album, which you appeared on throughout, has been one of the most successful and acclaimed projects of 2020. How has it been seeing how the album’s been received, especially after you and him developed such a bond in a short time?

I'm happy. I'm proud of him, that was my partner. We did a lot of records, we spent a lot of time together and I feel like the album would've did even more with him being alive. A lot of people's album just go crazy when they die, I feel like his sh*t would've still went crazy. He had the momentum, he had the buzz. He was having fun. He was hot, he was fresh, he had everything ready.

This interview has been edited for length and clarity.

Continue Reading
Toots Hibbert performing at Hammersmith Palais, London in 1983.
Photo by David Corio/Redferns

Remembering Toots Hibbert

The best singers don’t need too many words to make their point. Otis Redding could let loose with a sad sad song like “Fa-fa-fa-fa-fa-fa-fa-fa-fa” and get you all in your feelings. Bob Marley got pulses pounding with his “Whoi-yoooo” rebel yell. Gregory Isaacs melted hearts with nothing more than a gentle sigh. Toots Hibbert, who died last Friday at the age of 77, could sing just about anything and make it sound good. One of the world's greatest vocalists in any genre, Toots paired his powerful voice with the understated harmonies of Raleigh Gordon and Jerry Mathias to form The Maytals, a vocal trinity that never followed fashion and remained relevant throughout the evolution of Jamaican music—from the ska era to rock steady straight through to reggae, a genre named after The Maytals' 1968 classic “Do The Reggay.”

Whether they were singing a sufferer’s selection (“Time Tough”), a churchical chant (“Hallelujah”), or the tender tale of a country wedding (“Sweet and Dandy”), The Maytals blew like a tropical storm raining sweat and tears. The lyrics to Six and Seven Books,” one of The Maytals' earliest hits, are pretty much just Toots listing the books of the Bible. “You have Genesis and Exodus,” he declares over a Studio One ska beat, “Leviticus and Numbers, Deuteronomy and Joshua, Judges and Ruth...” Having grown up singing in his parents' Seventh Day Adventist Church in the rural Jamaican town of May Pen, Toots knew the Good Book well.

The Maytals broke out worldwide in 1966 thanks to the song “Bam Bam,” which won Jamaica's first-ever Independence Festival Song Competition, held during the first week of August as the island nation celebrated both independence from Great Britain in 1862 and emancipation in 1834. They would go on to win the coveted title two more times, but “Bam Bam” was a singular song with a message every bit as powerful as Toots' voice. “I want you to know that I am the man," Toots sang. He was young and strong, ready to "fight for the right, not for the wrong." The trajectory of "Bam Bam" would not only transform Toots' life but make waves throughout popular music worldwide.

"Festival in Jamaica is very important to all Jamaicans," the veteran singer stated in a video interview this past summer while promoting his latest entry into the annual competition. "I must tell you that I won three festivals in Jamaica already, which is “Bam Bam,” “Sweet & Dandy” and “Pomp & Pride.” Toots described that first festival competition as a joyous occasion. "Everybody just want to hear a good song that their children can sing," he recalled. "Is like every artist could be a star."

In 2016, on the 50th anniversary of "Bam Bam" winning first place, Toots looked back over the legacy of the tune that made him a star. "I didn’t know what it means but it was a big deal," he told Boomshots. "You in the music business and you want to be on top and you write a good song and you go on this competition and if they like it then it becomes #1." After The Maytals won, the group was in demand not just all over the island, but all over the world. "We start fly out like a bird," he says with a laugh. "Fly over to London."

"Bam Bam" went on to inspire numerous cover versions, starting with Sister Nancy, Yellowman, and Pliers. It would also be sampled in numerous hip hop classics, and interpolated into Lauryn Hill's "Lost Ones." But according to Toots, he did not benefit financially from these endless cover versions. "People keep on singing it over and over and over, and they don’t even pay me a compliment," he told Boomshots. "I haven’t been collecting no money from that song all now."

 

View this post on Instagram

 

“This man don’t trouble no one... but if you trouble this man it will bring a Bam Bam” Original Maytals Classic @tootsmaytalsofficial 🎶 All them a talk, them nuh bad like Niya Fiya Ball ☄️🔥💥 via @tonyspreadlove . 💥💣🔫#Boomshots

A post shared by Word Sound & Power (@boomshots) on Sep 12, 2020 at 8:19am PDT

When Toots began singing in his parents' church, music was not seen as a career prospect, and the profits were slim for Jamaican recording artists in the 1960s. "Those days we get 14 cents for the record to play on the radio," Toots said. "I get three shillings and five shillings for a number one record, which I had 31 number one record in Jamaica... It’s not about money for me. It’s about the quality that Jamaicans need to go back in the festival jamboree... You gotta talk to the children."

On the poignant “54-46 (Was My Number),” Toots recalls the dehumanization of his arrest and 18-month imprisonment at Jamaica's Richmond Farm Correctional Center for what he always insisted was a trumped-up ganja charge just as his music career was taking off. The song's crescendo comes two minutes in when Toots breaks into a scat solo that cannot be translated into any language known to man, delivered with palpable passion that made his message universal. During Toots' ecstatic stage performances he would follow this riff by commanding his band to “Give it to me... one time!” Then the 'd make 'em say Uh!  (Way before Master P!) “Give it to me... two times!” Uh! Uh! And so on and so forth until Toots worked the place into a frenzy.

The Maytals' live show was so explosive that Toots began touring all over the world, opening for rock megastars like The Rolling Stones and The Who. While Bob Marley richly deserved the title King of Reggae, his friend Toots was performing internationally before The Wailers, and remained a force to be reckoned with throughout his life, blazing a trail for generations of reggae artists to follow in his footsteps.

On his Grammy-winning 2004 album True Love, Toots recorded some of his greatest hits with a host of legendary artists, many of whom were also good friends, including Willie Nelson, Mick Jagger, Keith Richards, Bonnie Raitt, Sheryl Crow, and Eric Clapton. His 2006 cover of Radiohead's "Let Down" was a favorite of the band's, who used to play it on their tour bus. Radiohead guitarist Jonny Greenwood called Toots’ version “truly astounding,” according to Easy Star Records Michael Goldwasser.

Toots supported himself and his family by touring all over the world. During a 2013 show in Richmond, Virginia he was singing John Denver's "Take Me Home Country Roads" when a teenager in the crowd threw a vodka bottle at the stage and hit him on the head. He suffered a concussion and had to stop touring for several years. As his first album in a decade, Got To Be Tough was highly anticipated when it was released on Trojan Jamaica label August 28. On the cover the former boxer and lifelong fighter can be seen throwing a punch. Just a day after the album dropped, Toots came down with symptoms similar to COVID 19. Within a few days he was hospitalized where doctors placed him into a medically induced coma from which he never recovered. As his Tidal obituary pointed out, he passed away exactly 33 years after his old friend Peter Tosh died by gunfire.

Songs like "Just Brutal" from the hit different now, with Toots pleading for more love in a world gone wrong. "We were brought here," Toots sings. "Sold out. Victimized brutally. Every time I keep remembering what my grandfather said before he died."

“I’m feeling alright,” Toots said the last time we spoke, while he was still sidelined with stress issues due to the bottle-throwing incident. "I’m feeling alright. I’m feeling alright. I’m feeling just cool because is Jah works. You seet?" I asked him if the song "Bam Bam," was about him—a peaceful man who should not be provoked—or else. "Nooo don't trouble him," Toots said with a laugh. "It’s gonna be double trouble, triple trouble. A lot of trouble."

Continue Reading
DJ Cassidy

DJ Cassidy Speaks On 'Pass The Mic Vol. 2' Ft. Hip-Hop Greats LL Cool J, Rakim, Salt-N-Pepa, MC Lyte And 30+ More MCs

With the COVID-19 pandemic wreaking havoc globally, 2020 has been a year filled with tragedy and uncertainty, as an innumerable amount of lives have been taken or affected as a result of the spread of the virus. The world of entertainment, which relies on ticket-holders and live spectators, is affected severely, with artists unable to tour, give live performances, interact with fans, or even create material by committee. This unprecedented blackout of sorts is a tough pill to swallow and threatens to forever alter the industry as we know it. However, as a culture and artform that built its history around making the best of times with minimal resources at its disposal, hip-hop is at the forefront of keeping the public entertained and butts moving, with various DJs, artists, and producers discovering new ways to stay in tune with the people.

While new, digital platforms like DJ D-Nice's "Club Quarantine" and Swizz Beatz and Timbaland's "Verzuz" battle series are ahead of the curve, the latest virtual experience to emerge is Pass The Mic, a live event created and hosted by legendary spinner DJ Cassidy. A native New Yorker, Cassidy, who made his name via the club circuit during the late '90s and early aughts, has a resume that rivals the most accomplished of DJs, having spun at high profile events such as the 2009 inauguration ball for Barack Obama, Obama's 50th birthday party, and the wedding of JAY-Z and Beyonce. Performing hundreds of shows on a yearly basis, Cassidy, whose touring schedule was halted due to the pandemic, was stuck at home when a conversation with legendary soul musician Verdine White of Earth, WInd & Fire gave him an epiphany.

 

View this post on Instagram

 

Thank you @revwon @kingdmc @llcoolj @mrchuckd_pe @therealdjchillwill @therealdougefresh @thegodrakim @mcshan1 @mcmilkdee @specialedmusic @emceeserch @mclyte @chipfu @erick_sermon @doitalldu @therealgrandpuba @djpremier @darealgregnice #smoothb @blacksheepdres @therealclsmooth @realpeterock darealmonielove @youngmc89 @chubblive @officialbigdaddykane @robbasemusic @kidfromkidnplay @the_playgroundz @darealpepa @saltnpepaofficial @speech__ @rasadon @eshe2xgrammy @treachtribe @unclevinrock ❤️ You are my heroes. And to all 122,000 people that tuned in, I am truly grateful. 🎙👑🎙#PassTheMic @rockthebells @behindtherhymetv @twitch

A post shared by DJ Cassidy (@djcassidy) on Aug 5, 2020 at 9:13pm PDT

Cassidy explains: "In the heat of the pandemic, in the middle of the quarantine, I was facetiming with my good friend and mentor Verdine White of Earth, Wind & Fire. Verdine has grown to be a close friend whom I truly admire, and he and I go to dinner every month or so and, obviously, we were not able to do that. So we were on a Facetime call catching up and while I was talking to him, his song, ‘That's The Way of the World,’ came on my speakers. And ‘That's The Way of The World’ is my favorite Earth, Wind & Fire song and on a regular day, it sends a chill down my spine. But being that the world was in flux and everyone was in their homes, separate from each other, [and] being that I was looking into his eyes as I heard the song, a kind of special feeling came over me. And I said, 'You know, I'm very lucky that I have so many relationships with all of my heroes of music and I can hear their music in their company.' And I said, 'Wouldn't it be amazing if I could find some way to give that special feeling to other people around the world during this crazy time. And I said, 'Well, if I can connect my musical heroes from home to home, perhaps I can give people this feeling that I'm feeling right now. And perhaps I can use that as a way to pay homage to the heroes around the world fighting for health.' So therein lies the foundation of the whole idea."

That spark ultimately evolved into Pass The Mic Vol. 1, which saw some of the biggest R&B stars of the late '70s and the '80s performing their greatest hits from the comfort of their homes, for the world to see. The event, which was streamed live on Twitch before being uploaded to Cassidy's Instagram page, was a big hit, amassing upwards of twenty thousand viewers, prompting the DJ to follow up with a second volume geared towards his first love: Hip-Hop. Airing this past Wednesday (Aug. 5), Pass The Mic Vol. 2 saw DJ Cassidy summoning a slew of his friends, who just happen to be among the greatest rap artists of all-time, to join him in a cipher of the most pivotal rap records of the '80s and early '90s. DJ Premier, of the legendary rap group Gang Starr, spoke on DJ Cassidy approaching him to be a part of the massive celebration. "When Cassidy texted me the links to VOLUME 1, I was blown away by the people he chose," Premier shares. "And it kept getting more and more exciting as the songs progressed to wonder who's next. Even the way he sequenced it..."

Beginning with Run of Run DMC performing "Sucker M.C.'s," the nearly forty minute set included appearances from the likes of LL Cool J, Chuck D, Rakim, Big Daddy Kane, MC Lyte, Kid N' Play and Naughty By Nature, all of whom tear the house down, albeit virtually from the comfort of their own. The session includes many magical moments and is filled with a love for one another, as well as the culture that brings us all together.

With the second volume in the series having took place, with many more to come, VIBE spoke with DJ Cassidy via phone about the genesis of Pass The Mic, what the process entailed putting the first two volumes together, the healing and unification of music, and how Black music has had an indelible impact on his life and career.

VIBE: The first volume of Pass The Mic included appearances by Earth, Wind & Fire, New Edition, Bobby Brown, Kool & The Gang, Patrice Rushen, and other stars of the '70s '80s. What made you kick off the series celebrating that particular era?

DJ Cassidy: I think two main reasons come to mind. First of all, the Facetime call with Verdine White was really the genesis of the concept, so it was that call that inspired the whole idea. And it was that song, the first song on Vol. 1 that was playing, so to me, it was automatic that I should go to that era of music to set the project off. But the second reason is kind of a bigger picture, which is I really believe that that music is the most feel-good, uplifting music ever created. It is undeniably body-moving and for two-thirds of my life, I've traveled the world, making people dance and there is no music that uplifts, inspires people, makes people smile and makes people dance than the r&b music of the '70s and the '80s. So when the world is going through what it's going through and people wanna smile and people wanna be uplifted and people wanna unite, there really was no greater music to channel to try to do such a thing, to achieve such a mission.

How would you describe an episode of Pass The Mic and what are some unique wrinkles users can expect?

Pass The Mic is an interactive mixtape delivered in a way that you've never experienced before. As I drop each record, you experience that record with the artist who recorded that record and you connect with those artists from home to home. And through that personal experience, you're left with an emotional experience of music unlike any before. And I'd be lying if I said I thought that all the way through when I started, I didn't. A lightbulb went off for me, I saw the big picture and I went for it, but I didn't quite understand how emotional the response would be until I premiered it.

You've also mentioned how the times we're in, with the COVID-19 pandemic, was also a factor in you creating Pass The Mic. What are your thoughts on how other DJs and producers have been adapting to the climate we're in?

Well, I think the pandemic has been such a tough time for everyone around the world, yet it's also been a great time for DJs to be the best versions of themselves. At our core, we DJs unite people. At our foundation we bring people together through music and no one exemplified that better, bigger and faster than D-Nice. In the first week of the pandemic, he found a way to unite the world through DJing and it was truly beautiful to watch then and remains beautiful to watch now.

You've been spinning professionally for upwards of two decades and have an expansive list of high-profile artists and musicians at your disposal. What has the recruiting process for Pass The Mic entailed and how would you describe the artists' reception to the idea of it all?

Well, the process has certainly evolved, I would say that's the best word to use. The recruitment process for Vol. 1 was entirely different from Vol. 2 'cause while recruiting artists for Vol.1, I had nothing to show. All I had was a crazy idea that some people understood and some people didn't, but what they did exhibit was a unanimous trust in me and for that, I was not only grateful, but extremely honored. We're talking about some of the most legendary r&b artists of all time, they don't need to do my Pass The Mic idea. And they all took a leap of faith and they put their trust in me and I think they were all excited by the results and that really was the biggest reward. The recruiting process for Vol. 2 was entirely different because not only had many of the artists now seen Vol. 1, but for those who didn't I of course had Vol. 1 to show them. One of the greatest experiences was calling Big Daddy Kane, one of the greatest rappers of all-time.

Now, I haven't spoken to Kane on the phone in years. In fact, I might have never spoken to Kane on the phone before. I first developed a relationship when he performed at my birthday party in New York many years ago, over ten years ago. And every time we see him, it's all love and, of course, I admire, idolize and look up to him and I wasn't even sure if I had the right number I called, I got a voicemail, it wasn't his voice. I text him, I said 'Kane, it's Cassidy, is this still you?'  And he called me within five minutes and I picked up and go, 'Kane!' And his first words were, 'Look, if you're calling about something having to do with Pass The Mic, I'm in,' and that was one of the greatest phone calls I've ever had in my life. And I will never forget that one sentence. Big Daddy Kane, the great, the legend, the forefather, he not only saw it, but loved it, felt that's why I might be calling and was down to take part in whatever I was doing and there's really no words to describe that feeling. And that sentiment was common in many of my phone calls  that a lot of the artists I was calling had seen Vol. 1 and were really emotional in their response to it. So the recruiting process from Vol. 1 and 2 were very different, in that respect.

For the debut volume of Pass The Mic, you partnered with Twitch, a streaming platform that's been continuing to gain steam. What spurred you to use that particular platform and is that partnership official?

Firstly, what I was doing wasn't possible to present to people on Instagram. I love Instagram, it's the platform I use the most, it's how I share my life and times, but there was no way I could've presented Pass The Mic through Instagram. So I was looking for a platform that allowed for a live experience, one which I could treat as a live event and there were several: YouTube, Facebook and Twitch. And Twitch seemed like a great home for the launch, their platform, their technology, their fanbase. They're extremely forward thinking and it was a great place, but it was also a partnership with the Behind The Rhyme channel. Behind The Rhyme is a channel on Twitch that presents  lots of great content having to do with hip-hop and r&b, specifically classic hip-hop and r&b, but all kinds of hip-hop and r&b. So it was a great kind of home for Vol. 1 and it worked out well, so I've chosen to host a live event for Vol. 2 there as well. And I've also partnered with Rock The Bells on this edition, they represent all things classic hip-hop so it's self-explanatory. The partnership is a no-brainer. LL Cool J and his brand represent everything that Pass The Mic Vol. 2 strives to represent, the beauty and inspiration of classic hip-hop.

The second episode of Pass The Mic aired this past Wednesday (August 5), and saw you putting the focus on the golden era of hip-hop, with legends like LL Cool J, Run-DMC and Salt-N-Pepa all appearing on the show. How would you describe your relationship with that era of hip-hop and how the music inspired you as a DJ?  

Well, I grew up in that era of hip-hop. I grew up memorizing the words of the hip-hop records of the mid '80s, late '80s, and early '90s, that was my childhood.  Hip-Hop is my first love, hip-hop is why I became a DJ, hip-hop is why I asked my parents to buy me two turntables and a mixer for my birthday when I turned ten. And these artists, the artists who I've included in Pass The Mic Vol. 2 are my true heroes. They are the artists I looked up to as a child, they are the artists I idolized as a child and to this day, I hold them up on the highest of pedestal.  They define the way I walk, the way I talk, the way I danced, the way I dress, the way I fought, they gave me identity. Without these artists, I don't really know what my identity would be. I became who I am through this music, so this volume really meant a lot to me, the last twenty-one days have been surreal.

Yeah, for sure. The reason the past twenty-one days have been so surreal is not only because I got to Zoom with all of my heroes of hip-hop, but because after we knocked out what we had to do we stayed on for another half an hour or more talking. And sometimes I'd be on with some of these artists for an hour and I'd be asking them questions and they would tell me stories and I just heard the greatest anecdotes. And sometimes with those whom I had relationships with, we talked about stories that involved me and us and those were incredibly special, for obvious reasons, but all the stories were just, like, gems. They were just dropping gems on me. I have all that footage and I hope, at some point, there is another component of Pass The Mic where I share those stories.

What would you say are three records from that period that personally resonate with you?

"Sucker M.C.’s" is a very important song to me, as it is to hip-hop culture, as it is I believe, to pop culture. "Sucker MCs," in my opinion, is the archetype of a hip-hop record. It's so brilliantly simple and it's powerful because of its brilliant simplicity. All that's on there is a kick, a snare, a clap, and rhymes. There's no chorus, it's only four verses. And if you think about it, on paper, it's the simplest hip-hop record ever made and it's just so magical because if an alien came from out of space like, 'What is hip-hop?' I would play them “Sucker M.C.'s.” So, for me, it was really important for that reason, to set off this particular volume with that record.

Another record that's really important to me is Arrested Development "People Everyday." It's not only one of my favorite hip-hop records of all-time, it's one of my favorite records of all-time, it just simply exudes joy and celebration. And Speech is not only an incredible rapper, but an incredible singer and his voice is just simply something you can feel. He's uplifting, he's truly a unifying spirit and I'm so happy he was willing to get down 'cause he really brings the celebration to this.

"Hip Hop Hooray," which closes out Vol. 2, is really important to me. As a child, I worshipped the ground Treach walked on. I thought Treach was the coolest person to ever walk the face of this earth. And Treach and Vinnie are the sweetest guys, I've known them since I was a child and they've always been really supportive of me and my career and that song is special. No matter where you go in the world, no matter what music someone loves, no matter how old they are, no matter who they are, no matter where they are, everyone sings along to that chorus and knows exactly what to do with their hands. And there's something really beautiful about that so there's no better song to end this with.

The first two episodes of Pass The Mic have been geared towards celebrating Black icons in music, across various genres. In the age of Black Lives Matter and social injustice, what are your thoughts on how music and the performance of it can help bring forth unity and healing?

I think there is no greater unifying power than music and I think there is no greater healing force than soul music. And soul music doesn't just mean r&b music, it means hip-hop, too, hip-hop comes from soul. And I think we're living in a time of divisiveness, bigotry and of separation and I think we, as humanity, can look to any one thing to uplift people and unify, it would be music. And you mentioned Black music, my life wouldn't be what it is without the music of Black artists, hip-hop and R&B has defined my life in so many ways, and not only in my career. It's my source of inspiration, it's my source of culture, it's my source of style, it's really my source of happiness. And it's through the music of soul artists and hip-hop artists that I've been able to travel the world and make people dance and make people smile.

What do you see Pass The Mic evolving into moving forward and what do you hope viewers walk away with after viewing an episode of Pass The Mic?

I hope people walk away feeling uplifted, that's it. That's the goal, to uplift. And by sharing these records in a unique way, I've been able to uplift, then I've done my job. The magic is in the music and I'm just a messenger. What do I see for the future? Well, at this point, sky's the limit. I didn't anticipate quite an emotional response from people and it's been quite overwhelming. As I said, this was a little passion project to stay creative, to connect with my heroes and to put a smile on a few faces and it turned into something bigger than I could've ever imagined. There's certainly gonna be more volumes and what the future has in store, we shall see.

Continue Reading

Top Stories