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Wu-Tang Clan's style barbarian, Raekwon The Chef and top-selling backpack company Sprayground, have come together to celebrate the 25th Anniversary of the legendary rhyme reciter's classic debut album, Only Built For Cuban Links... To purchase the hot ticket item, retailed at $100, hit up sprayground.com at 3 pm today (July 23).
Released on August 1, 1995, the full-album, which also heavily featured Rae's Wu-Tang group member Ghostface Killah, was deemed an instant classic in the world of Hip-Hop and beyond. The intricate slang, 5% Nation knowledge, fly style indicators, and street politics were coveted content during the mid-'90s where rhymes were valued at high-stakes.
Setting that high of a mark for beats and rhymes went hand-in-hand with the packaging of the Loud Records release, as the cassette tape was of a purple tint, rarely used in those times. It became the color of note when anyone referenced the album outside of its title and rechristened it universally as "The Purple Tape."
Sprayground is honoring that design history with a special limited-edition backpack in the purple hue today that boasts lyrics on the outside, a 17-inch laptop compartment on the inside, and a slew of compartments for wires and accessories.
Sure to grab the attention of die-hard fans, Raekwon states, “I have been a buyer of Sprayground for a long time, and admire (founder and creative director, David Ben David's) work. To get the opportunity to collaborate with a talented team of designers, and build a bag that encompasses me, is so dope. Looking forward to seeing it on the streets!”
Understanding the historic connection to such a heralded entity, David Ben David explained his feelings on the collab: “This collaboration has been iconic for me, I grew up listening to Wu-Tang, so this is pretty surreal! I loved tapping into the last two decades of content from him, to bring this bag to life and really show Raekwon’s unique style. Super excited to share this one with the fans."
COVID-19 has everyone stuck inside in the house, but you still need fresh clothes for the day you step outside. With this, BoohooMan has joined forces with multi-talented rapper Quavo on an exclusive 200-piece collection for 2019's spring and summer.
The collection, inspired by Quavo’s style, will be available April 8, and will feature pieces like tracksuits, double denims, t-shirts, velour two pieces, and much more.
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❌ DRIP INCOMING ❌ 15 days until the biggest collaboration of the season drops 💯 Who's copping?👇 #boohooMANxQuavo
“Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mindset and just bring my ideas to life," Quavo said via press statement. "When I met the team they were young and represented the culture so I thought, ok, we can collaborate and do something special. I’m happy for it to come around again. This time it’s better," the Migos member continued.
Accessories also includes bucket hats, bum bags, peak caps, sliders, transparent PVC body bags, among others.
“Working on this second drop with Quavo came so naturally to all involved," said Shane Chin, head designer at boohooMAN. "Quavo has a really distinctive style, so despite the majority of it being striking, it is ultimately all very wearable, which is what we do best – provide products that speak to the uniqueness in us all," Chin continued.
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boohooMAN x H U N C H O. Coming soon 🥶☔️
BoohooMAN has worked with the likes of Tyga, Rae Sremmurd, French Montana and others. This collection includes 100 items, and ranges from the prices of $12 - $80, which can be found here.
Sprite is testing out another way for you to "obey your thirst" or "thirst for yours" with its new Sprite Ginger flavor. Introduced earlier this month, the addition to the soft drink's portfolio "brings together the classic lemon-lime taste of Sprite with a hit of ginger flavor in every sip," according to a Coca Cola press release
To celebrate the brand's "spirit of reinvention," Sprite worked with veteran streetwear designer Jeff Staple and a team of young tastemakers and artists to develop the limited-edition “Sprite Ginger Collection,” inspired by reinvention and by the facets of culture permeating hip hop, fashion, music, and art. At a private event earlier this month at New York City's Extra Butter, Sprite debuted the brand's first limited-edition creative capsule by Staple and 9 other creatives, which consists of hoodies, jackets, jewelry, tees and more.
During a panel discussion moderated by Hearst style director, Tiffany Reid, Staple alongside creatives BLUBOY, Barbara Rego and Elan Watson chatted about drop culture, how young artists can make their mark in the industry, and the importance of reinvention.
"Having a [fashion] brand for 20+ years almost requires you, necessitates you to reinvent yourself because there's no way you can do the same thing for, forget 20 years, even 3 years before you're literally dead," shared Staple. "To me, the opposite of reinvention is death because you're not moving forward. You're just completely stagnant.
"So for me, it was always me constantly trying every few seasons to figure out a way to reinvent myself. And not in a way where I needed to stay relevant. I never felt a need to stay relevant, but I wanted to actually be able to connect authentically with the next generation of creators because that is actually what inspires me."
Dapper Dan, Amara La Negra, Mack Wilds, and Sway Calloway were among the celebrities and influencers who made an appearance at the event. Harlem's own Dave East performed a couple of his records while DJ Va$htie provided sounds throughout the night while spinning on the ones and twos.
Over the next few weeks, Sprite and Staple will continue the search for up-and-coming designers and host a series of "re-workshops" Extra Butter. Scroll down to see more pictures from the event. For more info on where you get a bottle of Sprite Ginger, head over the Sprite.com. As for where you can cop an item from the collection, follow @Sprite on Twitter and Instagram for surprise giveaways. You can also visit head over to StaplePigeon.com for more Sprite swag!