Footaction's Family Cypher made its epic debut at SXSW 2016 in Austin, Texas. Filmed last week as the annual music festival took over the city, rising stars Rotimi, Taylor Bennett, Sylvan Lacue and LA VanGogh all touched the mic with their freestyle skills

With DJ Austin Millz manning the wheels of steel, the lyrically thirsty group took their turns scorching the bars while laced head to toe in fresh 'fits from Footaction.

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Watch the premiere of the official Footaction Family Cypher below.

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