Future may have added another round to his bout with Ciara courtesy of the new record, “How It Feel.” The Mike Will Made It-produced track, which dropped on Friday (Sept. 9), feels like a lyrical cocktail of gloating and venting, and a maybe a diss to the media (ouch).
At the start of the song, Future Hendrix says he’s tired of doing interviews because, “they don’t be asking me the real sh*t, how a n*gga really feel."
How he “really feels” is sensational, apparently. “Ask me how it feel when they said you wouldn’t be sh*t?” Future raps in the chorus, that includes a boast about threesomes (“Ask me how it feel to watch a b*tch eat another b*tch?”).
Towards the end of the record, he seemingly takes aim at CiCi.
“I made you b*tch,” he spits. “B*tch you were never for me/I gave you fame on the ‘gram/ I put you back on them charts.”
Russell Wilson possibly takes a shot in another verse where Future raps, “I gave your bitch a No. 1, then I gave that b*tch the d*ck.”
It sure sounds like CiCi was his intended target here, but if we’re keeping it technical, Future didn’t actually give her a “No. 1” record. Though Ciara’s 2013 single, “Body Party” (written by Future and produced by Mike Will Made It) was her first U.S. gold record since 2007, the track debuted at No. 39 on the Billboard Hot 100, and No. 2 on the R&B Songs charts.
Maybe he's bending the truth a little, or he’s not specifically talking about Ciara? We may never really know, but in Future’s defense, he doesn’t seem upset because he has enough money for whatever's clever: “I go and buy me another car. I go and buy me another house… I go and buy me some better mouth.”
Listen to “How It Feel” below.