Puma has announced their partnership with singer, The Weeknd naming him a global ambassador and giving him the title of creative collaborator, Forbes reports. He joins the likes of Rihanna, Kylie Jenner, Solange and more.

The "Starboy" is slated to star in Puma's new sport's style campaign titled "Run The Streets," which will launch in November. The campaign is firmly pushing the envelope to encourage people to be themselves and own their personal style.

In the campaign, The Weeknd will sport Puma's newest pieces, Limitless sneakers and Evo apparel with aesthetics found in his label, XO. Stay tuned on when to expect a custom pair of kicks from Puma and the XO singer.