The Guadalajara International Film Festival returns to Mexico Friday (Mar. 10) for its 32nd rendition celebrating upcoming Mexican/Latin American films. Attendance reached 110,000 last year, said Guadalajara Fest director Ivan Trujillo. Given the political climate in 2017, the festival has taken on a different social direction as influencers in entertainment. It's a new generation in cinema, in which no subject is off limits.

A short film will kick off today's festivities featuring Salma Hayek, in which the actress slams Trump’s plans for a United States-Mexico wall. That will only be the beginning of the Trump shadow evasion, as the industry voices their intolerance for the prejudice tendencies of the 45th president.

Many films at the showcase will address exclusion, whether it's racism, misogyny, language or homophobia—it's a crucial time period, and the film industry refuses to ignore societal issues. "It’s important to screen such movies in times of intolerance. The Guadalajara Festival will take a stand as far as Mexico is concerned," Guadalajara director Trujillo said.

A powerful documentary creating festival buzz details the life of Latino activist Reies Tijerina, who led a revolt against the U.S. government. "In these Trump days, this is a story we ought to remember or discover," Guadalajara programming director Gerardo Salcedo asserted.

For more information regarding the festival, visit the Guadalajara Fest website.

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