While it's only been a few seconds since Kendrick Lamar dropped DAMN., fan reactions have been swift. Just before the album was officially released on streaming platforms like Apple Music Thursday evening (April 13), the project was leaked.
Of course, the industry began buzzing.
But the TDE camp quickly assured us all that everything isn't what it seems.
There were also the dedicated fans and admirers of the rapper who decided to play by the rules, not matter how good the temptations.
Nonetheless, the reactions continued from both versions.
Meanwhile, an anonymous Twitter user threw some conspiracies into the mix.
Either way, now that DAMN. is here, it's time to listen with no qualms. Stream DAMN. here.