Meridian, Mississippi native Big K.R.I.T. is prepping the release of his third studio album, 4eva Is A Mighty Long Time. Coming off his reflective single, "Confetti," the rapper born Justin Scott unveiled brand new visuals for "Keep The Devil Off."
In the the Alex Nazari directed--clip, where social media star KidaTheGreat makes a guest appearance, Kid finds himself maneuvering through the all-too-familiar happenings of life in the projects such as drug sales, idleness, and armed robberies. It appears that KTG has to dance through the bullshit--something he enjoys--to keep from falling prey to his surroundings.
Meanwhile, K.R.I.T. dishes out his usual messages of positivity.
"My vision nowadays 'bout as bright as the daylight Supernova/I made a strong foundation outta all these boulders I carry/I ran them snakes in my yard/And you were tuckin' your tail, actin' all scared," raps the 31-year-old rapper.
4eva Is a Mighty Long Time arrives on Oct. 27, but it's available for pre-order now.
Watch the video above.