William E. Ketchum III

William E. Ketchum III is a multimedia journalist with 14 years of experience covering music, TV/film, pop culture, race, mental health, and social justice. His writings have been featured in Billboard, Complex, Okayplayer, Guardian, NPR, MTV, and Ebony. He has also provided commentary on NPR and BBC radio. He is currently deputy editor at Vibe magazine.

Read more from William E. Ketchum III

Features

TDE’s Dave Free On Maintaining Authenticity, SZA’s Stardom, and Kendrick’s Pulitzer

The Top Dawg Entertainment president shares how TDE maintains its authenticity, keeps all of its stars on the same page, and ascended from the underground to…

Digital Covers

Swizz Beatz Is In A Zone…All Of His Own

Kasseem "Swizz Beatz" Dean has a room in his New Jersey home that is essentially a mini-museum, an art house man cave on steroids. He…

News

Swizz Beatz: ‘J. Cole Gave Me Something Different’ As Executive Producer

He brought Cole on board for Poison in a more involved capacity after realizing that they were on the same wavelength.

Music

Swizz Beatz’s ‘Poison’ Album Features Major Guests, But You’ll Have To Wait For One Song

“I want people to respect this body of work. Then, when the timing is right, we’ll put (the other song) out too.”…

Features

Marsha Ambrosius Reflects On The Joys That Music And Motherhood Have Opened

Marsha Ambrosius speaks about family, being a fly on the wall for mythical studio sessions, what rapper she would make a Best of Both Worlds album with,…

Music

Drake And Meek Mill Squash Beef With Surprise Appearance In Boston

Drake and Meek Mill's feud went on for longer than many thought it would, but it came to a close on Saturday night (Sept. 8) when Drizzy…

Features

Joe Budden Talks Creative Beefs With Diddy And Leaving Rap Behind

In a candid conversation with VIBE, Joe Budden talks about leaving rap behind and spats with Diddy.

News

C-Murder’s Lawyer And Loved Ones Hopeful After Recanted Testimonies: Exclusive

"I'm cautiously optimistic," says C-Murder's lawyer.

Features

Three 6 Mafia’s DJ Paul Talks Producing Drake And JAY-Z’s “Talk Up”: Exclusive

"This song is hard as fu**! Drake killed that motherfu**er."