"I had to make sure we brought it to the next level."
"I think we sold almost as many pairs as the Jordan launch for that period," Krinsky recalls.
The newly teased shoe is also a dedication to his relationship with his mother.
The shoe is reminiscent of Kobe Bryant's Kobe 6 Protro "Grinch."
"That would just trump everything for me," teased the Fenty mogul.
The pop star sure knows how to make her fans feel 'Special.'
The campaign was shot and creatively directed in collaboration with Hype Williams.
The campaign features the NBA star, as well as, Dom Kennedy, Charamon H., Suriya McGuire, and more.