You know them as the hosts of the hit Showtime series Desus & Mero, aka “the greatest show in late-night history, featuring only illustrious guests.” These days you might catch them chatting with President Obama, but Bronx natives Desus Nice and The Kid Mero have never lost touch with their roots as the Bodega Boys.
“On our first podcast me and Mero used to have to ride the train back afterward,” recalls Desus. “And basically our conversation on the train sounded exactly like the podcast. And somebody was like, ‘Yo, they sound like two guys you hear in the bodega.’ Which was true, because when you hear guys in the bodega, they talk very passionately about things. They may not have all the facts, but they’re talking with their hearts.”
“Their confidence is strong!” adds Mero with a laugh.
“That’s just us,” says Desus. “We’re raised in bodegas. Probably 90 percent of the food we grew up eating was either our mother’s cooking or chopped cheese sandwiches.”
“Facts,” Mero confirms.
Ever since the pandemic hit, New York City’s community bodegas have served as a lifeline by providing New Yorkers with daily necessities, especially in neighborhoods where door-to-door gourmet food delivery is not an option. But staying open hasn’t been easy—the daily risks of doing business under threat from a deadly virus—not to mention a spike in robberies and violence—has made running a bodega very challenging, to say the least. But day in day out, in good times and bad, they find a way to keep their doors open.
“If your block is the solar system, the bodega is the sun,” says Mero. “The hood orbits the bodega.”
So when the makers of Pepsi cola decided to give back on the bodega owners who provide life-giving sustenance and ice-cold soda to NYC’s five boroughs, they reached out to the Bodega Boys as their official goodwill ambassadors. Today Desus & Mero appear in a short film called The Bodega Giveback, which highlights the way one Bronx bodega overcame extreme hardship—and the way Pepsi is helping them keep going after 2020 comes to an end.
For Juan Valerio and his son Jefferson, the proprietors of JJN Corp Deli & Grocery in the Bronx, 2020 has been a horrible year. Juan still remembers when he came to America with his father in 1990. “To buy a bodega at that time was well over $100,000,” Juan recalls in the short film, which you can watch above. “It was a dream that seemed unreachable. I never thought I would achieve it. And now this is what I do. My whole life is here.”
Then in April 2020, tragedy struck when Juan’s father lost his life to COVID 19. For the first time in three decades, the bodega had to close its doors down briefly. “It’s something very powerful to lose what you love the most in a split second,” Juan recalls with emotion as his son comforts him with a hug. “Life goes on. And I decided to come back because he always taught me to work. To stay closed was disrespectful to him.”
“He had to shut down for a little bit,” says Desus. “But then he reopened cause the community needed him. Cause the lockdown a lot of stores closed down. And in the Bronx, you can’t really get stuff delivered. And he’s the hub. We heard stories of what he did, so we were like, how can we give back to him? Shout out to Pepsi with the Bodega Giveback. And just giving him a year’s rent—that’s the most amazing thing you can give a bodega owner. Shout out to Juan and his son. The look on their face when they really get it—you see the appreciation.”
“It really hit home,” said Mero. “Cause it’s like, we’re children of immigrants. So that could have been us—if we didn’t get seen by the right people and put in the right positions, we coulda been workin’ alongside our dad at a bodega. And then watchin’ your grandfather pass away and then comin’ back because you know how important you are to the community. Like, that’s really selfless. It’s just a dope story. And those stories occur all over the place, it’s just people don’t see them. Cause they don’t get exposed on a national level. But a brand like Pepsi can put that on a national stage and be like, “Yo, look—this is a mom and pop establishment for real. And these are the small businesses that you supposed to be supporting.”
The release of The Bodega Giveback kicks off a larger holiday giveback from Pepsi this season that includes cash gifts to bodega owners and consumers across NYC’s five boroughs. “Pepsi has so many longstanding bodega partners in New York City,” said Umi Patel, CMO of North Division, PepsiCo Beverages North America. “They are not only pillars of the community, but they have gone above and beyond to take care of their loyal customers during the hardships of the COVID-19 pandemic. They have worked around the clock to stay open, filling shelves to ensure their customers, friends, and family have the essentials they need to stay home and stay safe. They have even shifted their businesses to meet the needs of the community, offering new delivery options, adding crucial items like masks and gloves, and more, all while dealing with their own personal challenges of the pandemic. We are proud to do our part in giving back to these unsung heroes.”
From now until December 20, Pepsi will also be surprising customers at local bodegas across the five boroughs by gifting pre-paid credit cards of up to $100.00 per customer.
As Juan says in the film, “one hand washes the other, and with both, we wash our face.”
Check out our full convo with Desus & Mero above and the short film, The Bodega Giveback.