‘What inspired me as a kid really was illustrating my thoughts on that sheet of paper,” says Kendrick Lamar at the beginning of his new Reebok commercial. Last night (Dec 9), the sportswear giant and K.Dot announced their new partnership and ad campaign for 2015.
In the clip, cameras followed the TDE rapper to his hometown of Compton, where he performed a powerful freestyle at his old school, Centennial High School.
Fans can also expect a capsule collection to be released in conjunction with the campaign.
Kendrick fans will get their first glimpse of the Ventilator OG, debuting January 15th within the short film. As part of the new partnership, Kendrick will be featured in our global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015. Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.