Kendrick Lamar sat down with Hot 97’s Ebro In the Morning to discuss his single “i,” working with Pharrell, being snubbed at the Grammys and what he believes is his purpose in hip-hop. Dubbing himself a “leader in music,” K. Dot expressed the desire to inject inspiration back into the culture, as well as gave his honest opinion about Macklemore’s post-Grammy text message.
Peep highlights from K. Dot’s sit-down with Hot 97 below:
On using the Isley Brother sample on “i”:
“From jump, I think the classifications of music is totally twisted. Because now we have a generation where you take an Isley Brother sample – which is soul – and now we’re in a world where people consider it pop,” he said. “And I knew that would come, of course. But me as a leader in music, I wanna revamp that whole thing and put it back to its original origins.
On who the “i” single was intended for:
“My initial idea of writing this record, really was for two people. I hit Top Dawg and said ‘I wrote a record for the homies that’s in the penitentiary right now. I also wrote a record for these kids that come up to my shows with these slashes on their wrists saying they don’t wanna live no more.’”
On bringing positivity and inspiration back to hip-hop:
“We can talk slick all day as rappers. That’s easy to do, that’s like taking the easy way out. But what are you saying, though? What are you saying to – I don’t even wanna say uplift – but grab some type of inspiration? There’s more people hurting than eating in this world than anything.”
On Macklemore’s post-Grammys text message:
“Yeah I think it was uncalled for, to be 100 with you. When he sent it to me, I could see him feeling that type of way because he’s a good dude. But I think for confirmation from the world, he probably felt like he had to put it out there, which he didn’t need to do. But that don’t take nothing from him anyway, because I know where his heart is at. He cool.”
Watch Kendrick Lamar’s full interview in the video above.