Miss Diddy is everywhere you want to be. Throwing internationally-known parties like the ToXic Day Party or Russell Simmons’ All Def Comedy show (which has hosted VIPs from Drake to Justin Bieber to Brandy) or reshaping a brand’s image is daily routine. The branding expert, whose nickname “Diddy” was born in high school, knows her talents and how to use them.
“In events with clients, [damage control] is my gift. If something goes wrong, I’m able to see what’s going on, what needs to happen and fix it,” she tells VIBE.
Miss Diddy has also dabbled in brand consultation from Nicki Minaj’s beverage of choice, MYX Moscato, to curating a new show on BET called The List. Here, the self-proclaimed “GentleWoman” in charge of The Brand Group shares her tips for keeping your events on tilt, preventing major crises and more.
On being a people person:
Even though everyone considers myself a lifestyle specialist, the common factor in these things are people. My job is to reach the people and inspire them in [whatever] capacity God opens the door for me to do so.
Creating a strong brand requires:
Consistency, and being a solid businessperson. Doing good business no matter what, and keeping a general focus of all things. Keeping things together, and keeping a lifestyle of focus.
The key to balancing work and life:
Prioritizing is the most important. Also, taking the time to take care of yourself and your family at any cost.
Something my mom told me that I’ll never forget:
Keeping your integrity is a 25/8 job, and never stop.
On handling a major roadblock:
The roadblocks make you so just really pay attention. If it’s not working out then you have to assess the situation and figure out if it’s something you have to jump over or turn around. Also, the way I deal with everything is that I pray. However it’s supposed to go, it’s going to go no matter what.
Hardest project I’ve ever done:
Everything to me is a learning experience and they always pose some sort of challenge. I don’t think I’ve had anything that’s like ‘Oh my God, that was so hard for me,’ versus something that I’m not familiar with or need to learn really quick. But that also comes from doing high-end events and consistent parties. I have ToXic, which is a really big day party, and it’s always going to be difficult (Laughs). When you’re dealing with that many celebrities, people, personalities, club owners and situations, something is always going to be difficult.
On how to be a successful event planner:
Making sure that your clients feel as they are coming to something that is cool. Also, the experience is important. Anyone that knows me or comes to my events knows I’m a very customer service-driven businessperson. It’s all in how you treat people. I take care of all of my clients to the max. Also, it’s important to make sure that all your T’s are crossed and your I’s are dotted prior to the event.
On how I (almost) did reality TV full-time:
Filming Love & Hip Hop actually didn’t affect my brand only because I chose to leave the show. I filmed a few episodes—one made it to television—and it showed me in the true light of who I am, so I was fine with that. It was a difficult decision for me to choose to leave, especially as I am really building my brand, so the visibility would’ve been amazing but I had to think about at what cost. I had to ask myself, “What do you want to be remembered for,” “how do you want to be respected,” and it was far more important for me to be remembered as an incredible and influential entrepreneur who made a mark and kept her integrity rather than allowing the world to categorize me as a “reality show star.”
My unlikely inspiration:
I don’t think people say this but our soldiers and our troops. I get emotional about them. I feel if they’re able to go through what they go through where they are, we don’t have much to complain about over here.
My dating philosophy:
Date a good man, and don’t be a lonely thinker. If you’re not with someone that you can learn from, you’re just being stagnant in life and you guys will never be anything powerful together.
The definition of a boss:
Being a boss means being accountable for your responsibilities, being able to carry that responsibility with grace, and also taking the people’s lives that are in your hands almost more serious than yours.
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