NBA All Stars are wrapping their ankles in Stance socks for the 2015 game. The brand, known for its swaggy designs, will be the official on-court supplier on Sunday, Feb. 15 when the East takes on the West at New York’s Madison Square Garden.
“The best sock minds on the planet have been intensely focused on creating an unrivaled basketball sock,” said Clarke Miyasaki, EVP of Business Development at Stance. “We’ve paired the technical geniuses behind this sock with the creative sock artistry that Stance pioneered, and we hope the world’s greatest basketball players will be as happy as we are with the socks.”
Here’s the skinny on the limited-edition Stance Fusion Basketball socks:
-Features distinct blue East and red West tie-dye designs to complement each conference’s All-Star uniform
-Employs innovative sock technology to ensure optimal fit and feel
-Stance’s Triniti Technology makes moisture management a priority with a mesh venting system, traction control with strategically-placed grippers on the footbed and targeted cushioning in the areas of the foot that take the most impact
“Our goal is to always provide our players with the best apparel and equipment to play the game,” said Lisa Piken Koper, NBA VP of Licensing. “Stance continues to focus on developing products that maximize oncourt performance and the NBA All-Star design is a key example of their commitment to producing innovative products.”