In December 2018, Allbirds, a billion dollar sneaker line, partnered with trendy media company Complex to host its environment-conscious themed event titled “Sustain This.” The name of the gathering is a huge part of the San Francisco-based footwear corporation’s eco-friendly stance.
Held at Manhattan’s trendy and spacious Foley Gallery, tastemakers from fashion to entertainment arrived to see the uniquely crafted displays and visuals of sustainability. Whether it’s food, new fashion, or recyclables like wood and metal, these different products all centered around being environmentally friendly.
Sitting inside the small, compact basement is Allbirds’ latest partner, creative director Ugo Mozie with his hands crossed and eyes closed in deep thought while discussing his new ventures and many accomplishments — all before age 30. Mozie was born in Nigeria and predominantly raised in Houston, Texas before attending college at St. John’s University in Queens, New York to major in Public Relations & Business Law. Since 2009, the year he dropped his first fashion line, he racked up quite the clientele that includes Justin Bieber, Beyonce, Travis Scott, Larry King, Jeremy Meeks, and Celine Dion.
What makes Mozie standout from the current wave of fashion stylists and creative directors is that he never lets go of his culture. Instead of shying away from it, he embraces the unique style of Nigerian attire from his hip fedoras to sleek male fits to the colorful pants and pattern-spotted shirts. Aside from his day job as a fashion creative, he also gives back to his African community as a social activist with his non-profit organization WANA. Its mission is to let the world know of other great African talents and creatives.
Rocking a Nigerian kufi cap with a smooth caramel leather jacket (reminiscent of movie character Indiana Jones), the 27-year-old dives into his partnership with Allbirds, how his upbringing informs his professional decisions and having someone like Beyonce on his list of clientele.
VIBE: How did your connection with Allbirds come about?
Ugo Mozie: My partnership with Allbirds came about with mutual friends knowing some teams at Allbirds, and Complex recommending me as a person who had an insight in sustainability and doing projects that are helping the environment and promoting sustainable living. We had a conference call, and I realized that we pretty much vibed in the same frequencies and had the same vision when it came to preserving the Earth and doing things to also upcycle things we found from the Earth like trash and recyclables.
How does Allbirds fit within your business goals?
Allbirds fits into my personal business goals because we share the same vision when it comes to preserving the environment and sustaining the Earth.
What looks are in for the winter season, for men and women?
For the winter season, I think this year is really all about minimal chic. It’s about strong statement coats, underdressed by simple silhouettes and simple color, monochromatic under. I feel like where there is a lot going on in the environment with the politics that people are really showing their style of simplicity,elegance, and the details.
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While working on these amazing projects this year, I had no clue that I would be recognized and able to share the story and project with you all so soon. Thank you @complex & @allbirds for allowing me to share a big part of my passion with the world. Let’s keep spreading the love and pushing toward sustaining the world. #shadowmanvan @wanaorg
If you were working with popular brands that don’t use eco-friendly methods, what suggestions would you give?
I feel like [a] brand that is including recycled products and eco-friendly material sustainable products are brands not only considering the future but also are innovative enough to cross that bridge. Sustainable fashion is the future, and I know that any brand who doesn’t understand or take note of that is going to lose and suffer the repercussions in the future.
One of your clients was Beyonce. What does she tend to look for in her designs?
Having Beyonce wear my products was definitely an honor and amazing. Beyonce as a person looks to not only wear the high-end big designer, she gives young fresh designers a chance. She’s very interested in incorporating culture and cultured pieces into her wardrobe. hat’s a true fashionista, [a] true stylish person doesn’t distinct one-sided.
How has your background as a Nigerian man contributed to your style and success here in the States?
My background as a Nigerian man contributed a great deal to my style and my aesthetic and the way I think, the way I work. The confidence I have from knowing where I came from and who I am plays a large role in the way my clients relate to me and also respect me. As of recent, I’ve been the go-to person for African fashion, high African style, and high-level African taste and I feel like people are now understanding that you can get quality and great products out of Africa as well from what I’ve been putting out and showing in the media.
Many African parents are bent on their children being doctors, lawyers, engineers. How did you your parents react when you told them that you wanted to work in the entertainment industry?
My parents, although they’re both African, born and raised in Africa, were very liberal and understanding I feel like, from an early stage or early age. I was very confident and aware of the role I wanted to play in the world, and my parents have been supportive., Unlike your typical African parents, they were open-minded and supportive on my risks and dares to go into the entertainment industry, go into fashion. They knew that whatever I was passionate, ambitious, and driven about, I will succeed. And I did.
What obstacles did you face while developing your craft?
Like every successful person, I definitely faced a lot of obstacles during my journey. And I still do every day, but the most challenging ones are up here. Where, what happened when it came to moving? No, moving from Houston where I grew up to New York was definitely a challenge. Having to understand the ways of the city, how to communicate, how to navigate, how to develop myself in the city. There wasn’t anything like what I was used to. And then after moving from New York to Paris, another obstacle was having to transition to another culture, another language, and then from New York from Paris to L.A. was one of my most challenging transitions because after that I was most pivotal for my career. ost of my challenges come when I make a big change and the biggest changes for me came when I moved.
In September, you visited Uganda’s Nakivale Refugee Camp to connect with refugees. Why did you decide to support this cause?
That trip was honestly a life-changing one. I was invited by my friend, Nachson Mimran who was visiting there and invited me and I thought I was going to go to a refugee camp and see a lot of sad things and see, you know, a lot of poverty. But I was very inspired by the fact that they had a great system, great learning system and a lot of enthusiasm and positive outlook on life. These people have been through so much heartbreak, lost their families, lost their homes, still have to deposit them out beyond life. I was very inspired and motivated to help them. So we developed different, sustainable ways to provide help for the community. One being the big project and also implying the passionate ability, sugar, bad upcycling with designers out there as well.
Who are your top five all-time artists from Nigeria or of Nigerian descent?
My top-five favorite artists are Fela Kuti, Sade, Seal, Wizkid, and Runtown.
What advice do you have for others trying to come up in fashion?
What I can really say is just dig as deep as possible and try and be as authentic to who you are. Your value and your uniqueness comes from your culture, comes from your personal style. It comes from who you are. Don’t see too much inspiration from the outside.
What are your goals in 2019?
I hope to create more projects or activations real quick. More artists that are adding value to the world and doing things to make the world a better place.