On Tuesday (Jan. 16), Future made the revelation that he was sober. Who knows, maybe he traded the lean in for alkaline water and fresh juices. While this may have come as a shock to fans who have often linked the rapper to heavy drug use, what was even more astonishing was that Future concealed his sobriety for weeks or even months—not because he was diligently working on weaning himself off of the dangerous drug of choice without distractions, but because he feared how the announcement would affect his music stats and fan base.
It’s certainly customary for fans to tie a characteristic or specific subject to an artist’s music or brand. For instance, Mary J. Blige makes breakup music, Trey Songz markets sex, and Lil Peep frequently made emo, drug music. Future’s artistry in particular is deeply rooted in drug use as a method of self-medication to cope with heartache, pain and suffering. He’s arguably recognized as the godfather of this new generation of mumble rappers, who romanticize drug use as a form of self-care. Percocets and molly not only served as the tools for a catchy chorus in 2017’s “Mask Off,” but also provided a lens into Future’s real-life pastime.
When messages such as a breakup, sex and addiction become the primary focuses of an artist’s narrative, we inherently expect them to continue with those trends, especially if the music is a success. Future’s DS2 debuted at No. 1 on the Billboard 200. Mary J’s 2017 studio album Strength of a Woman—which discussed her public divorce from manager and husband Martin “Kendu” Isaacs—debuted at No. 3 on the Billboard 200. But Hendrix’s inability to share such a positive transition in his life says more about the negative effects of fan culture and the music industry as a whole than it says about him.
“I didn’t wanna tell nobody I stopped drinking lean,” Future admitted to Genius. “I didn’t tell because I felt like, then they gon’ be like, ‘Oh, his music changed because he stopped drinking lean.’ It’s just hard when your fans [are] so used to a certain persona you be afraid to change.”
Fans naturally equate spiraling and unhealthy behavior with good music and would rather see their favorite musician continue to spiral for the sake of their craft and our entertainment. Although there are new movements promoting mental health awareness and self-care within the hip-hop community, fans still praise the destruction of the genre’s biggest artists.
When The Weeknd split with his girlfriend Bella Hadid in 2016, many prayed for another dark, narcotic-fueled album comparable to 2011’s stellar House of Balloons, which was released during a time when he was deeply involved with cocaine and pill-popping. Twitter users seemingly encouraged such behavior, leveraging musical satisfaction over the well-being of the XO artist.
While fan approval shouldn’t necessarily dictate an artist’s creative process, the possibility of negative feedback that comes with “switching things up” can often be too loud to ignore. In an interview with VIBE, A Boogie wit da Hoodie also reiterated his hesitation with stepping away from his usual themes of relationships and heartbreak on his No. 1 album, Hoodie SZN. He ultimately included both versions of himself—the heartbreak and the new A Boogie—in order to appease his loyal fan base and evolve as an artist. “I feel like all my fans saw what I was doing, but they just didn’t care. They loved how I started so much that they didn’t care about the switch up. They wanted me to be heartbroken.”
Going to jail unjustly was the best thing to ever happen to Meek Mill. Greatest resurrection story since Jesus Christ pic.twitter.com/EXiOKoT72v
— John Canales (@JohnPCanales) April 25, 2018
The association of success and pain doesn’t only revolve around drug use or broken relationships. It was suggested that Meek Mill’s brief incarceration for a probation violation set the foundation for his 2018 comeback and No. 1 album, CHAMPIONSHIPS.
“Going to jail unjustly was the best thing to ever happen to Meek Mill. Greatest resurrection story since Jesus Christ,” one user wrote on Twitter. Despite the frequent protests for his immediate prison release, it’s almost as if some fans approved of his demise once it was over because it somehow forced him to make better music.
There is a danger in requiring artists to stick to their brands, especially when it focuses on abusing and glorifying a harmful lifestyle. Fans have to be willing to allow artists to evolve because that transformation extends far beyond the music; their art mimics life. You will not die if artists like Future or The Weeknd pivot the focus of their music away from chronicling drug use, but they could, and that should be the only point that matters here.
If we can support artists like 21 Savage as he explores other subjects besides his chains (Nipsey Hussle cosigned 21’s decision after DJ Akademiks suggested that he didn’t want to hear anything else from the artist) or salute Jay-Z as he’s evolved into talking about investing in stocks and collecting priceless artwork, then it shouldn’t be difficult to endorse the Future’s new chapter—whatever that may be—as well.
Future is gearing up to release his new album The WZRD on Jan. 18, and if you can seriously criticize his music not because of the quality but because it doesn’t sound like his typical doped up brand, then Future was never the problem—it’s you.