When Gucci Mane put out Trap House in 2005, I highly doubt he pictured a whole bunch of white raver kids getting down to music fused with what he would know as techno, and his beloved southern genre. Trap has definitely went through extreme changes to end up where its at, and no doubt away from its roots. But hey isn’t that music in general? This is no longer southern hip-hop, this now has become a global genre in the electronic and hip hop music realm.
Does this really surprise anyone? Lets face it, EDM’s bread and butter is the college market. Let me give you some business 101 on what I mean by this. What the college kids listen to is where the money is. Without the next Eminem, Mac Miller, MGK, there was a huge void in digestible hip-hop for this collective of suburbanites. Trap fills that void in a way everyone underestimated. What party kid couldn’t get behind a boatload of bass and booties twerkin’ on stage?
Ask any 20-year-old college kid attending OSU varied questions relating to the subject matter of early 2000 trap music, such as what a “trap house” is, or how you “cook,” and do you honestly think he’s going to know or understand any of that (without consulting the Urban Dictionary)? Probably not. However, he doesn’t have to with artists like Diplo, DJ Snake and ETC!ETC! putting out easily accessible hits every day with subject matter that’s relatable to all (“Turn Down For What?”).
What does this mean for artists like Flosstradaumus and Brillz? A whole new ball game when it comes to their careers. With the celebration and meteoric rise of modern trap music, their opportunities are seemingly endless. Not only do they have the huge EDM pool to swim in, but now the mainstream hip-hop game to expand their horizons. In 2013 alone Diplo worked on tracks with Usher, Mac Miller, Tinie Tempah, and more hip-hop heavyweights while Waka Flocka Flame was touring with the likes of Steve Aoki and Borgore.
This new EDM blended version of trap is all you could ever want out of hip-hop’s harder hitting productions, but leaving out the lyrical content that few would understand. It’s just good ole straight up 808 party music now, which is easy can get behind. Let’s be honest, there is a monumental difference between actual Trap Music and what the genre has evolved into. This is now a whole new squeaky clean ball game.
— Devan Welch/ Rubix Management