BIA, née Bianca Landrau, has been patiently waiting for her moment to shine ever since she caught the attention of Pharrell Williams eons ago. Introduced to Skateboard P by longtime Star Trak member Fam-lay, the pretty face MC with a venomous tongue has emerged a must-watch artist after years of being a hungry rapper with little direction.
Among the more notable performances of the 17th Annual Latin Grammys, for instance, was the live rendition of the irresistibly winding, reggaeton single “Safari” by J Balvin featuring Pharrell Williams, BIA and Sky. The Sisterhood of Hip Hop alum and her raspy vocals took the stage by storm, leaving the uninitiated wanting more and asking who is she?
But for those of us acquainted, holding court inside Las Vegas’ T-Mobile Arena or watching from the comfort of home, knew just who the Perico Princess was and what her strong stage presence during one of the most important nights in music meant. If the Boricua’s performance at the Latin Grammys—dedicated to the celebrating the culture of Latin music and its makers—is any indication of where her career is headed, it’s clear BIA’s glow up is going to see her vision of trapetón come to fruition in a major way.
Wait for it.