Fans and social media followers surrounded Cara Alwill Leyba at the official launch for her new book, “GIRL CODE: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur.” The experienced author and well-versed life coach celebrated the release of her fourth book at the She Winks Boutique in New York City, Wednesday night (Oct. 14). Dozens of women from all over the Tri-State area gathered to network and discuss how the book helped guide them through their own trials and tribulations.
“The book is really about female entrepreneurs and women in business,” Leyba told VIBE Viva. “I felt like I was noticing a trend among women that there’s a lot of cattiness and competition. So I wanted to write something that would counteract all of that.”
Cara’s primary goal is for the book to be what brings together like-minded women for moral support, positive reinforcement and creative thinking. She plans to empower women just beginning their journey in business, in addition to those who are already well on their way. As She Winks co-owners and Dominican entrepreneurs Ramona Solages and Julie Mella oversaw the overwhelmingly pink-themed affair, Leyba took the time to personally speak with her followers, while attendees rubbed elbows, took to the photo booth and downed bubbly.
Tonight’s the night NYC! My #GirlCode hometown book launch party is happening at @shewinks and I am so excited! @royalphotobooth is coming so we can all capture the night in photos and @erika.ashlyy made me THE most adorable props! How cute are these?! Can’t wait to see you ladies there! If you’re not in NYC, be sure to follow along by using the hashtag #GirlCodeNYC 💕📷?
“The women I interviewed for this book affected my life personally and professionally. I’ve been inspired by them and I love what they’re doing. I got lot of feedback from other women feeling like they were really understood. Somebody heard them. Somebody got them. So it wasn’t just me writing from my own experience. It was more of a unified front,” Leyba added.
While the book speaks primarily to women, Leyba says themes from the book like Collaboration Vs. Competition and Turning Envy Into Inspiration are universal and suitable for men as well. The former MTV digital ad manager says she feels she’s contributing more to the world of entrepreneurship with her latest effort, the first book she’s penned outside of her previous occupation at VIACOM/MTV Networks.