Tekashi69 has an unlikely foe in Fashion Nova. The fast-fashion brand has taken legal action against the jailed rapper after he failed to promote their clothing.
According to TMZ, the brand claims in October 2018 they planned to roll out a series of branded social posts and with the rapper. With over 13 million followers on Instagram, Fashion Nova wanted to capitalize on his rapid popularity with hopes he would mention them in a song or two but was unaware of his legal troubles. During this time, 69, born Daniel Hernandez, was paid a $250,000 advance.
The awkward part comes next. Two weeks later, the rapper was arrested for his sex video case (more on that here), an aspect of his life the brand says they were unaware of. With his criminal troubles more popular than his music, Fashion Nova felt his trial revealed he wasn’t the best person to rep the brand.
After his team failed to provide them with this information and return the advance, the brand decided to take legal action. The brand is currently suing him for $2.25 million– just a few months before his rumored released date of August 2020.
On the weird upside, the rapper is expected to release a project the same month. While his Instagram page hasn’t been updated in a year, the last post was dedicated to the release of his debut album Dummy Boy.
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