In collaboration with Buchanan, the seven-time nominee has made his a cappella vocals available to fans, granting them the freedom to put their creative spin on the unreleased record for a chance to win a free trip to the star-studded event this April. The lucky winner will also walk away with an opportunity to meet and greet the reggaetonero.
“I feel a great connection with this campaign, because truly, it is our moment to be proud of our cultures and celebrate the leaders that we are of a new generation,” Balvin said of his initial partnership with the whisky company for Hispanic Heritage Month.
As he continues to champion Latinidad, the Guinness World Record title holder hopes to inspire anyone with a passion for music to create a song that could potentially be heard by millions through his platform. Before the contest ends on March 20, learn more here.