Snow Tha Product is one of a growing number of women rappers emerging autonomously in a male-dominated industry. This Chicana rapper from Texas carries a machete in her mouth and ping-pongs between English- and Spanish-language rhymes nearly perfectly.
Years of crafting her voice as an active member of her local underground scene of hip-hop and urban Latin led Snow Tha Product to tour on the strength of her words, nabbing hip-hop veterans Tech N9ne and Immortal Technique as mentors and signing with Atlantic Records.
She released her first independent album, Unorthodox, in 2011, while readying her formal major-label debut, Half Way There…Pt. 1, released in 2016. The latter EP, an eight-track project where she rigorously switches between sharpened rhymes and vibrant melodic hooks, holds the potential fan favorite “Nuestra Canción.”
Before getting redone as “Nuestra Canción Pt. 2” and earning vocals from reggaeton luminary Arcangel, the Spanish-language record had all the nuts and bolts of an irresistible hit — the result of a true-to-life love gone awry.
“I made the song in like 30-45 minutes in my living room. I was drinking and really in my feelings,” she tells Billboard. “I was just really heartbroken and venting about it. When I presented it to Play-N-Skillz at the studio, right away he knew it had a lot of potential.”
After Snow’s A&R suggested a feature to bolster the song, Arcangel’s name immediately came up: The veteran is a champion of promising up-and-comers. “I’ve always been very adamant about collaborating with artists who like to lift other artists, and Arcangel has a track record of putting people on,” explains Snow, born Claudia Feliciano.
The track’s visual finds Arcangel and Snow Tha Product trading soft smirks at an undisclosed dance club somewhere on the outskirts of New Jersey. Let Snow, premiering exclusively on Billboard, show you a thing or two about the art of getting over.
This story was first posted to Billboard.