Music has a way of speaking volumes to the listener, so it’s no surprise that brand placement has been a common part of chart-topping tracks for decades. One simple name drop in a song by an influential artist will have any niche audience wanting to purchase the luxury wear. Vixen has compiled a list of hit throwback records (at least 10 years old) that mention these brands that some still rock today.
Take a trip down memory lane…
1. Notorious B.I.G. “Hypnotize” (1996)
“I put hoes in NY onto DKNY (uh-huh)/Miami, D.C. prefer Versace (that’s right)/All Philly hoes, dough and Moschino (c’mon)/Every cutie wit a booty bought a Coogi (haaaaah!)”
Biggie was always name dropping designer brands in his songs. He made Versace and Coogi cool for the urban culture.
2. Ginuwine “In Those Jeans” (2003)
“Levis, Prada, BabyPhat/Love the way you wearing them/Calvin, Iceberg, Sergio/Trying to get inside of those”
Ginuwine loved the physique of a woman in clothes so much that he went and did a song strictly about hip-hugging jeans.
“And she don’t drink or know how a L look/Chanel look mixed with the Pete Arnell look”
Mya explored her bad girl side with this hit, while Jadakiss added that extra dose of fashoinable raunch’ to it.
4. Run DMC “My Adidas” (1986)
“My Adidas/walked through concert doors”
The entire song is an ode to the famous brand which is still bringing in numbers with its three famous stripes.
5. Jay-Z Featuring Beyoncé “’03 Bonnie & Clyde” (2002)
“But girlfriend, work with the kid/I keep you workin’ at Hermes, Birkin Bag/Manolo Blahnik, Timbs, aviator lens/600 drops, Mercedes Benz/The only time you wear Burberry to swim”
The power couple’s first hit together was equipped with brands that are more popular today than they were 10 years ago.
6. 3LW “No More” (2000)
“Hey yo you promised me Kate Spade/But that was last year boy in the 8th grade”
Although the girl group is no longer together, they had many youngsters wanting their parents to buy them Kate Spade.
7. LL Cool J “I’m Bad” (1987)
“Be on the lookout for a tall light-skinned brother with dimples/Wearing a black kangol, sweatsuit, gold chain, and sneakers”
Kangol was a part of LL’s signature look, so it’s no surprise that he has been placing the brand in his songs since the ’80s.
“Ya lookin’ good in that Gucci bikini/38 carats ya ring lookin’ freezy”
The Flipmode Squad out did themselves with this sexy record. The 2003 summer anthem had everyone wanting to tan in a Gucci beach-ready two-piece.
9. Nelly “Air Force Ones” (2002)
“I said give me two pairs/I need two pairs/So I can get to stomping in my air force ones”
Air Force One sneakers were the thing to wear in the early 2000s, and Nelly did everyone a favor by creating this ode to still iconic footwear.
10. Jennifer Lopez “Love Don’t Cost a Thing” (2001)
“When you rolled up in the Escalade/Saw that dub you gave to the valet/Knew that it was game when you looked at me/Pulling up your sleeve so I could see the Rolley bling”
J.Lo loves her designer brands, and from the red carpet to her song lyrics, she has mentioned everything from Rolex watches to Louboutins.