History proves time and time again that fashion repeats itself. High-waisted jeans, overalls, printed pants and a variety of other trends have recently made a comeback among youth.
Unforgettable brands like Tommy Hilfiger, Fubu and Karl Kani made us fall in love with the endless possibilities of fashion. These brands that made it cool to look identical to your favorite celebrity will always be remembered.
Although these labels that ruled the ’90s are no longer in the forefront, Vixen pays homage to the 15 fashion lines that stamped the era of cool.
Everyone from Snoop Dogg to Aaliyah wore Tommy and influenced their fans to cop the threads. You weren’t cool if you didn’t have that signature red, white and blue logo when you were headed out to hang with friends.
Before YOLO, “For Us By Us” was the motto. Founded by Daymond John, the collection consisted of something for everyone. T-Shirts, hats, jeans and sneakers catered to the African American demo that took the ’90s era by storm.
This hip-hop fashion label capitalized a great deal with its street wear line. Jeans and sweatsuits made the collection a must-have for the everyday school student.
It didn’t hurt that campaign ads featured the hottest celebs like Charli Baltimore.
Denim and embellished shirts made Mecca USA a staple in the urban fashion world. Men, women and children got to rock some of the hottest designs worn by legends like Chuck D and his squad.
Since 1994, Nautica has been creating trendsetting clothing for men. Hoodies and bomber jackets made rappers and even that popular boy in school look like a million bucks.
Founder Marc Milecofsky knew exactly what he was doing when he created this fashion brand. For almost 20 years, Ecko has been a go-to brand for men and women to preserve their hood sexy. The youth had rappers and producers like Jermaine Dupri to look up to as validation that this brand was definitely a winner.
If you ever needed proof that your fashion game was up to par, Notorious B.I.G. said it best, “Living better now, Coogi sweater now.”
Although the line was a bit expensive, Biggie made it cool to rock the colorful, multi-patterned sweaters.
Hip-hop mogul Russell Simmons built an empire around Phat Farm. Hats, hoodies, jeans and even women’s line Baby Phat by Kimora Lee made sure that everyone stayed fresh.
During the ’90s celebs took advantage of its logo and brought it to an urban audience. Everyone wanted to be apart of the Calvin Klein crew, whether they wore a CK swimsuit, hat or shirt.
Marithé François Girbaud may be an international company, but everyone from Da Brat to Busta Rhymes loved to insert it into their song lyrics. The pants were created in several different styles to accommodate the hardcore rappers and the Lisa Bonet’s of the world.
The world thanks this brand for being the first to launch the designer baggy pants. Aside from jeans, founder Marc Buchanan designed brightly colored, highly embellished leather jackets. Entertainers like Dru Hill, Usher and Bobby Brown loved being seen in Pelle Pelle during the 1990’s.
The Ralph Lauren of street wear was the first to set the trend of merging hip-hop with fashion. Tupac, Nas and Biggie loved to support the brand by rocking it whenever they were photographed.
Selling everything from clothing and accessories to jewelry and fragrances, this brand stood the test of time by still remaining relevant in this day and age.
Cross Colours allowed everyone to create their own individual style. Known for its old school designs and socially conscious statements, girl groups like TLC and Salt N Pepa enjoyed wearing the Carl Jones founded line.
This London denim collection cracked the code to making it in America. For almost 40 years, the jeans brand has been making customers all over the world happy by selling track jackets, jeans and coats.