Whether it was coining that distinctive Neptunes sound during Startrak’s mid-90s/early-millennium reign or debuting the men’s clothing line that would ultimately become a staple in the evolution of urban fashion, Pharrell has been setting trends both in and out of the studio since shiny suits were in style. So when our ears caught mention that the heartthrob mogul was finally launching a line for the Vixens, it was undoubtedly a cause for celebration. Sure, he may be a few years tardy with the overall concept, considering its masculine predecessor launched back in the mid-2000s, but is that curbing our enthusiasm? Not one bit. Plus, the ladies love Cool P, so you already know that any advances toward catering to us aren’t going to be overlooked.
Earlier this year he showered us in Qream, the ultra-smooth cream liqueur targeted specifically to women. Now he’s bringing us the Billionaire Girls Club, and we very much appreciate it, Sir P-Will. And just to show you how much we salute your genius, we’ve compiled this quick list of reasons explaining why we can’t wait to get your threads into our beckoning closets.
1. It’s casual luxe meets feminine fly.
Think the sporty chic essence of Paris Hilton tied in with Vashtie Kola’s tomboy charm. If you’re the girly-girl at heart who enjoys the finer things, yet you still prefer flats over sky-high heels, Pharrell’s lady line just may be the godsend you’ve subconsciously been looking for. The prelude of BGC dons understated fashions in sophisticated shades of green, purple and blue. And who said you had to get all dressed up to feel impeccably sexy? The eye-grabbing hues paired with the low cut of its tops provide the right tools to make heads turn while requiring little endeavor on your part to do so. Forget all the fuss. Effortless cool is in.
2. You don’t have to be an A-List Vixen to rock it.
On the BGC roster, you’ve got laid-back clothing in wearable fabrics that are perfect for the woman who opts to keep it low-key. The lightweight jersey of BGC’s v-neck tee, for example, is a tri-blend of cotton, rayon and polyester, making it super comfortable and easy to upkeep. Clothing we can wear on the r-e-g without the added expense of the dry cleaners? Yeah. We’re totally with it.
3. It’s being launched by Pharrell Williams.
Need we really say more here? Given the noteworthy role Pharrell has played in the advancement of hip-hop fashion, it really should come as no surprise that we’re eating up the arrival of BGC. After all, we’re talking about the man for whom Louis Vuitton fashion shows in Paris are a regular thing; the same man who raided skaters’ closets and made the mesh trucker hat a quintessential pairing with crisp v-neck tees, and the same man who boldly rocked fitted jeans before it was even deemed acceptable by the hip-hop community for a man to do so. Yessir – Pharrell has definitely taken some major strides in hip-hop fashion over the years, and honestly speaking, we kind of fear where it all may have gone post 1999 if it weren’t for the likes of Skateboard P.