With progressive technology comes new ways to steal our attention. Enter: Vine, the video sharing app that allows users to create six-second looping clips. In recent weeks, this tiny square on our iPhones has become a go-to while out hanging with friends, brainstorming innovative marketing ideas (hi, NBA!) and everything in between. We’re not kicking Instagram to the curb just yet, but sharing life in motion has become our latest obsession. Click through the next pages to see why Vine is so addictive.
Society as a whole is suffering from the inability to focus (thanks, cellphones). Vine brilliantly crafted six-second clips that allow us to fully pay attention and not get distracted by, you know, real work. Don’t feel bad, just keep scrolling.
2. We all secretly want our own reality show.
If skillfully produced, these short clips can transform into a tiny film (see: “An Editor’s Love Story”) or mini TV special, waking up our inner desire to have others watch us on repeat. And before you know it, you’re feeding your followers almost every other six seconds of your life. Constant camera time? Yep, sounds very Kim Kardashian to us.
Fortunately for some of us social media users, Vine isn’t about having the most followers. It’s actually about making the dopest vids and pushing your creativity to the limit. The fact that your fave users whip up mini-films (see previous page) in six seconds is an indirect challenge. Until you master the stop-and-go editing on this app and gain some bragging rights, you’ll just keep tapping and scrolling. Funny thing is, once you do become proficient in Vine, you won’t be able to get enough of it.
4. Basic human nature.
5. Twitter love.
No matter how far we glide into the tech future, our home base will always be Twitter (sorry, Facebook). Vine’s social marriage to the 140-character updates allows us to share vids instantly, even with those without the app.