Pop-star royalty Beyoncé and Jay-Z are the quintessential power couple. The pop-star moguls have been together since 2002 when Baddie Bey was just breaking into her 20s. In that time, it’s inevitable that Jay-Z’s political affiliations and business savvy rubbed off on his Bonnie and helped launch her career into the stratosphere.
1. Political Connects
From controversial trips to Cuba to presidential campaign fundraisers, no pop star has bridged the gap between mega-stardom and politics quite like Beyoncé. You better believe that Jay-Z is a huge influence on Bey’s political moves, especially when Jay’s BFF, President Obama’s family are self-proclaimed “Beyoncé devotees.”
Jay and Bey’s every move is discussed on CNN and the nightly news. With all of that attention, most people would be blue in the face trying to defend themselves from every rumor, but not these two. Amid Beyoncé’s lip-synching controversy at the Presidential Inauguration, the pop star never released a statement or hopped on Twitter to defend herself. Instead, she sauntered out at the Super Bowl press conference and belted out the National Anthem a capella.
Jay-Z is notorious for addressing controversy on his records, not in interviews. It’s a classier way to silence the haters than an emotional rant on Twitter. Well played, B.
When a woman is assertive in her business, she is liable to get a bad rep. Beyoncé has admitted that she learned from her husband (as did Gwyneth) not to worry about what people think when it comes to her business. No wonder each show B puts on is better than her last. She isn’t afraid to demand the best from her staff and it shows.
Jayoncé is arguably the most interesting couple next to President Obama and FLOTUS Michelle. Part of their mystique is how private they are, and as soon as they offer a piece of their lives, the public clamors for it. Jay-Z’s release of his autobiography Decoded is a prime example of his reign over his own public image, just as Beyoncé’s self-produced documentary was intimate but controlled.
No other reigning Queen of Pop has released a track quite like “Bow Down/I Been On.” Bey captured Jay’z braggadocio style when the unofficial track called for “bitches” to kneel.