Major luxury brands like Prada and Gucci have been under fire since releasing luxury items with racial undertones. Sparking controversy that is not easily repaired with public apologies, Prada has announced a Diversity and Inclusion Council lead by director Ava DuVernay and social practice installation artist Theaster Gates.
Gates and DuVernay, who have used their art in social justice missions will join ” Prada’s initiative to elevate voices of color within the company and the fashion industry at-large.” The pair will also help the brand provide the opportunity for designers of color to obtain internships and apprenticeships that are inclusive of diverse communities.
In a statement to WWD, Miuccia Prada, Prada’s Chief Executive Officer, and Lead Creative Director stated explained the brand’s willingness to learn from their own mistakes while actively including creative of color in the company.
“Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company, Prada said. “In addition to amplifying voices of color within the industry, we will help ensure that the fashion world is reflective of the world in which we live, and we are thrilled to be working with long-time collaborators, Ava DuVernay and Theaster Gates, on this important initiative. We look forward to working with the Diversity and Inclusion Advisory Council to help us grow not only as a company but also as individuals.”
The Diversity Council will work alongside the company’s Social Responsibility department to recommend strategic approaches within the next few months.