When one thinks of BaubleBar, you immediately picture a plethora of jewelry must-haves ranging from trendy to timeless necklaces, earrings, bracelets and more.
However, today (Nov.11) the fashion jewelry brand announced a 26-piece jewelry-less collection to be sold exclusively at Target. In this collab you’ll find phone cases, headphones, bluetooth speakers, portable phone banks, and other tech accessories, all under $50.
But this isn’t anything new for the brand. Just last month, BaubleBar made their debut foray into the wearable technology space when they partnered up with Jawbone on a fly series of three bracelets for the Up Move fitness tracker technology. The BaubleBar customer “is very digitally connected,” BaubleBar cofounder Amy Jain told Refinery29. “It’s a matter of rethinking the accessories a BaubleBar fangirl is using constantly, from the phone case ‘she is visually showcasing very single day’ to ‘a great pair of headphones.’ To us, accessories aren’t jewelry alone. They’re the little extras you add to your wardrobe that elevate it and, hopefully, make you smile.”
And while Target collaborations are known to solely focus on luxury fashion labels for a fabulous price, this new collaboration is sure to be a winner as everyone knows accessorizing is the key to completing your outfit.
With holiday shoppers in mind, the collection drops on Nov. 29 at your local Target. (Teaser: there’s a polka-dot selfie stick that would make a great stocking stuffer for the selfie-obsessed individual in your life).