Just when you thought makeup + the gym was a no go, Birchbox came and flipped the script on the exercising with a bit of coverage.
Yes ladies, the monthly beauty subscription box has created their second beauty brand, but this time around it’s the ultimate must-have makeup line made for those who prefer to wear makeup while exercising. Titled Arrow, the line is designed to keep up with active lifestyles. According to the beauty brand’s website, Arrow features “lightweight, long-wearing, and refreshing makeup and skincare products — each created to enhance (not hide!) your natural beauty.”
Items that are now available from the collection include a cooling cheek tint ($9), aluminium-free deodorant ($9), color enhancing lip balm that adjusts according to your skin’s pH ($14), Arrow make up bag ($12), and a limited-edition start kit including all the aforementioned ($36).
Birchbox already has it’s eyes set on adding more products like mascara, tinted serum, cleansing cloths, and brow gel to the collection. Basically, from now on you don’t have to comprise beauty for an hour-long session of cardio.
Vixens, what are your thoughts? Would you try out Arrow or are you a “no makeup at the gym” stickler?