The announcement comes a month after it was rumored that Rih was working on a major deal with the sportswear brand. In her new role, she will head their womenswear line and assist in the design Puma’s classic models.
She “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company said in a statement.
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The accolades don’t stop with Creative director for Puma but also as their global brand ambassador and the face of their fall 2015 ad campaign.
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand,”Puma’s chief executive officer Bjørn Gulden was estatic on talking about their new relationship with the Bajan beauty. “With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Congrats Rih Rih!