Dawn Richard gave us a peek into her latest video via her Instagram page last week, teasing fans with a still shot of the black-and-white beauty that is “Projection.”
Released on Vevo Monday (Mar. 16), the former Danity Kane songstress shared the Monty Marsh-directed video, solely starring a bare Dawn submerged under water . The visuals are hauntingly mesmerizing in black and white, with a sultry production of the track to match, and the lead Heart keeping her makeup to a minimum.
“Projection” also serves as the introduction to Dawn’s #ProjectYou campaign, described by the singer as, “a campaign celebrating the differences in beauty, gender, sex, and art.” The singer-songwriter is calling fans to submit covers of the single on the six-second sensation, Vine, who will have a chance to win Blackheart on vinyl and a pair of Black Era shades.
Vixens, take a peek at the video and let us know your thoughts on the visuals.