The YouTube beauty community is exploding! Women no longer need to fend for themselves for information on all things beauty. Everyday girls like you and I are sharing all they know about everything from ‘how to create the perfect winged liner’ to ‘what to wear on a first date’. But as helpful as these videos are, the verbiage can become confusing. What’s a “haul” and how can you spot a “sponsored video”? We’ve compiled a breakdown of YouTube beauty jargon so you won’t be left scratching your head the next time you log on.
A tutorial is pretty self explanatory but on YouTube you will find either “talk-thru” or “voice-over” tutorials. Talk-thru tutorials are typically more in depth explanations and voice-overs are brief instructions between music. If you are a beginner, look for talk-thru’s but if you’re just looking to be entertained check out the voice-over’s.
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It’s likely that you’ll see pieces from a haul styled in an OOTD. A haul is just a virtual peek inside a YouTuber’s shopping bag. It’s a great way to become exposed to products you may have missed. Haul’s aren’t exclusive to beauty products—they feature everything from shoes to books.
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Outfit of the Day is like watching your favorite guru play dress up. Find out what she’s wearing and how she’s styling pieces from her wardrobe. It’s easy to get inspiration from OOTD videos if you’re ever in a fashion rut!
Beauty guru’s love to reward their subscribers by giving away makeup and beauty tools. The rules usually involve liking their FaceBook page and being subscribed to their channel then you’re automatically entered.
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Get the latest on what beauty guru’s have been reaching for this month. Learn about hot new products or revisited oldies. Favorites are usually recorded monthly, but some like to do a yearly roundups.
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YouTuber’s have maximized their influence by teaming with companies to receive compensation in exchange for reviews. You can find disclaimers in the description box letting you know whether or not the video you are watching has been sponsored.
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Vlogs (video blogs) are becoming the new reality show. Hundreds of thousands of people tune into the daily lives of their favorite guru’s via YouTube. Everything from the birth of a child to a shopping trip can be apart of a blog. If you enjoy unscripted reality shows you’ll enjoy these mini documentaries.
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