Sean “Diddy” Combs and Cassie aren’t shy about their love in the new video ad for his unisex perfume, 3AM.
The couple shamelessly invites us into their after hours activities as we see a nude Cassie, simulated sex scenes, and tons of ear biting – giving 50 Shades Of Grey a run for it’s money. “I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”
“The concept for the video represents one of the things that 3 a.m. is for me,” Diddy explained.” It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
Watch the risqué promotional video above.