It’s true, New York-based fashion house, DKNY has ventured to the Middle East for a fashionably festive summer 2014 Ramadan Capsule Collection. Debuting this week (July 1), in addition to the launch of their official DKNY Middle East e-commerce site, this is the label’s premier regonalized campaign.
Known for pioneering and trendsetting the New York style forecast, DKNY is now engaging Middle Eastern consumers in a way that they can appreciate – Ramadan, the Holy Month. With the entire collection based on this tradition DKNY explains, “The temperature is rising this summer, and we’re feeling haute. The sizzle heightens with pieces inspired by cosmopolitan glam and pulled together with a fresh, festive spirit.”
Kudos to DKNY! This is a great step towards reaching fashionistas across the globe who appreciate luxury brands. Continue clicking to preview the collection, fronted by reputable Middle Eastern bloggers, Yalda Golsharifi and Tamara Al Gabbani.
Photo Credit: DKNY