Luxury watch designer TW Steel has tapped Kelly Rowland for their 2012 campaign. Earlier this month, the 30-year-old singer celebrated the collaboration at The Box in NYC’s SOHO with Estelle and others. Honored, Kelly says:
“This is so exciting, especially when you naturally become a fan of the brand, which is what happened here. I think every woman should definitely rock a TW Steel especially the way we are going to design in the new year. It’s going to be so, so sexy, so stylish, so next level. I love it!
She goes on to comment about the importance of a statement-making piece:
I love the statement wearing a big watch makes and they just get what it is to be fun and stylish at the same time. I love fashion—it plays such an important role in the music industry.
Will you cop the over-sized, Kelly-designed wrist wear?
