Leave it up to Diddy to make history. The rapper, media mogul and fashion designer will host the first ever Instagram fashion show today. Starting at 10am, followers will get to view the Sean John spring collection every half hour until 5:00pm (EST). “In honor of New York fashion week we wanted to do something that has never been done before,” said Combs in a statement. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”
The newest line will be sold in Macy’s, where he’s been since 2010 with his men’s sportswear collection. In operation since 1999, Sean John’s retail sales are close to $525 million per year.
Below is the first look of the day via Diddy’s Instagram @iamdiddy. Vixens, are you following?
Photo Credits: Getty Images/ Instagram