After revamping its beauty department last spring, mass retailer H&M is getting ready to roll out yet another beauty line.
However, this time around, they’re releasing a eco-friendly beauty line to complement their eco-friendly clothing line, Conscious Collection, that’s been around for quite some time.
Sara Wallander, concept designer at H&M beauty, shared deets on the new beauty line in statement:
We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production. With the conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers.
According to Nylon, this new line will feature 30 products including aluminum-free deodorant to shampoo to face masks with a friendly price tag from anywhere from $7 to $13. And all the products are also free of GMOS, parabens, silicon, synthetic perfumes, and dyes — even sweeter, right?
H&M’s new eco-friendly beauty line will debut on Aptil 7. Will you be copping?