Iggy Azalea, Australian-born LA-based raptress by the birth name of Amethyst, has piqued interests with her killer body and unique style. We first got wind of the girl from Down Under by pressing play on Ignorant Art, an exploratory ‘tape that illustrates the different forces behind her music. Eclectic and bold, Iggy is a buzzing fashion goddess. You may not quite understand the rising artist’s work, but rule out her raw lyrics and unbridled rhymes for a second and hone in on her love for eye-catching Giuseppe Zanotti’s, vintage tees and eternal style icon Grace Kelly. (Don’t forget A$AP Rocky!) Put aside the fact that she’s a 21-year-old white rapper to understand that she’s, unequivocally, a dope face of an era that loves way-out-there threads which speak directly to a mixed sense of fashion. (Gaga, anyone?) High fashion with a little street edge? We’re into that. See what else the 5’10” Azalean spilled in her chat with VV. –Niki McGloster
VIBE VIXEN: “The Last Song” recently dropped. Just to start off, how do you feel right now about it?
IGGY AZALEA: I’m really happy with it. When I put “The Last Song” out and decided to do the video for it, I was a bit hesitant choosing that song ‘cause it’s not traditional. It’s just one long verse and just a little melody at the end. It’s really slow, and people are like [whiny voice] ‘It is spoken word?’ I just didn’t think it would receive the attention it did. I thought it would be something more for the fans and people that already know me and like me. Like, it got 150, 000 views [on its release day], and I’m more than happy with it. It’s done more than I thought it would already.
With previous videos, “My World” and “Pu$$y,” your style is bold and crazy, but for this visual you took the high fashion route. What designers did your rock in the vid?
All Australian designers. Sass & Bide…
Nice. That’s love.
I know, I know. Well, I still wore my Giuseppe Zanotti’s. [Laughs] I just love them; it’s sick! It’s hard trying to pull designer shoes and have them in my size. I’m 5’10’’! Designer shoes run small and a size 10 in those shoes is still tight on me. I love Giuseppe’s because they go with everything and they’re just a really solid staple show. That’s kinda why I’m always in them.
So if you could do a fashion campaign, you’d do it for Giuseppe?
For shoes, most definitely! I need some of my money back! [Laughs] You know how much money I put in that brand? I saw that Kanye is making some shoes with them. But you know what I love ‘em though? A lot of my style is really bright and kinda out there, and Giuseppe still have the chic, classic line work but then they have the bright colors and all the crazy textures and stuff. You know what I mean? It’s muted and goes with a lot of different things. It’s just easy.
Do you think when you garner a certain amount of success in music, you’ll parlay that into a fashion line?
I don’t know if I’d have my own line. I feel like I would have to do a lot more research and get into it more before I feel like I could honestly do that and not feel like I was doing a crappy job. I would love to do some collaboration with designers in the future. That would be amazing to me. But as for my own line, I don’t know. I would really have to become more of a student of fashion for me to do it. It’s like, I don’t want to disrespect. There’s so many people that are really in fashion. I’m someone who loves fashion but I don’t know shit about it compared to so many other people. I don’t wanna be like, ‘I’m a designer!’
That’s dope that you want to show respect. And staying on the topic of style, you are obsessed with Grace Kelly. It seems you love classic, simple style, but you also love the bold pops of color and print. Explain all of that.
I like classic tailoring. I think classic tailoring for women accentuates the body the best. The way the lines hit the curves, it’s just beautiful, so I will forever love classic tailoring. I love a good blazer, a good jacket or a nice pair of tailored pants, but I went through a phase where I loved it so much that it looks like I had a husband that went to the Beverly Hills golf club or something. [Laughs] But I love patterns, I love textures, I love colors, all that stuff that I think puts my personality into it. I love the 80s motorcycle jackets and mixing up different styles. Like a Karen Millen dress, but I’m fuckin’ wearing it with a motorcycle jacket.
Putting the Iggy stamp on it! Now, one of your signatures is that high and long, blonde ponytail. You tweeted the other day: “My hair stays laaaaid!” [Laughs] Do you think you’ll keep this look or switch it up?
[Laughs] I’m going to keep it for awhile, keep it for this album, The New Classic, then after that I might take a break from the pony. Honestly, it’s really hard to have the pony all the time. It is my real hair in it, and having it in the ponytail all day long, day-after-day, it started to break my hair off. I’m like, all my hair is going to be broken off! That’s why on my days when I’m doing anything press-related, I just have my hair totally down and flopping around. Before, I never did anything to my hair, and I’m now I’m putting deep conditioning treatments in it and doing a bunch of stuff. My hair is naturally really curly, and I have to straighten the fuck out of it to get it in the ponytail. [Laughs]
The hair, the style, even the videos remind me so much of Gwen Stefani. Is it fair to say that you’re a new age, rap version of Gwen?
I’m so not mad at that because I love Gwen Stefani. I love her! If I was Gwen Stefani reincarnated, I’d be happy as fuck. You know, when I first came out people were like, ‘She wants to be Gwen Stefani.’ I don’t want to be Gwen Stefani; I don’t wanna be anyone but me, but I think she’s cool as hell, so I do not mind that comparison. She has the perfect blend of street style and high fashion.
Are you into thrifting?
I love thrifting! I’m kinda obsessed [laughs]. There’s the Santa Monica Flea Market, and then I love Pasadena’s Rose Bowl [Flea Market]. I just went there last weekend. It’s the biggest flea market in America, and it is the shit! I go to get all the Tupac tour t-shirts. I took [A$AP] Rocky there with me last weekend. I saw M.I.A., my friend Jeremy Scott… Like, it’s a gold mine.
I’ll have to make that my first stop when I get to the west coast! What are the three key tips to thrifting?
Be patient. The first hour that you get there when you’re not finding stuff, you’re like, ‘This is shit. I hate it. Why did I come?’ You have to keep looking. Too, you have to have an imagination. A lot of the stuff you have to change or tailor. You have to modify almost 90 percent of the stuff you find, so you have to have an imagination. Then, really evaluate what it’s worth. ‘Cause a lot of times, you go in thinking you’re going to get everything for $20 and you kinda can overlook some stuff. Like there was this awesome Misfits jacket that we got, and it had been refurbished from the 80s. We got it for $250, and when you go thrifting, you’re not thinking of spending that much but you really have to ask yourself if you can find that again.
What movement do you think you’re directly or indirectly creating for women? You’re raw, vulgar and all these things, but some women take offense to all of that.
I feel like the women that do take offense from it, you’re probably already happy with the current state of what’s socially acceptable for a woman. I’m not really making it for you because you’re already happy with your situation and your environment, so it’s not really for you. I just think there are a lot of things that’s okay for men to say and it’s shunned upon for women and I’m not even talking about sleeping around and all that other stuff. It’s just what we want to say and being powerful. I think it’s really unfair. Women, we have to pretend to be one way all the time or we’re crucified. It makes you scared to be like, ‘Hey, I like this.’
Your fans are calling themselves “Azaleans.” Did you come up with that?
Somebody tweeted it to me, and I’m like, I love it! It sounds like Amazon woman slash alieans. [Laughs] I’m with it! I retweeted it, and they just went crazy with it. It was the number 2 trending topic worldwide in like 20 minutes. I love it; they made it up.
That’s impact of culture. What’s the one thing you feel people should know about Amethyst, the real you?
I think people think that I’m way more serious and hard-natured when I am. I’m not. I think when you rap, and you’re a girl, you have this persona and it has to be masculine and hard because you’re competing with the boys. It’s just like if you’re playing football in a league of guys. You gotta be tough on the field, but when I’m off the field, I’m not all that tough all the time. I’m still a girl, and I still like doing regular girl shit. And I like having a boyfriend and making crepes, watching TV.. I’m not always this super bitch, crazy rap girl. People start to idolize it so much that they forget I’m a regular person.