It’s safe to say that finding the perfect foundation match is tough for black and brown gals across the world. No matter the endless amounts of complaints, beauty brands simply aren’t expanding their color ranges to include minorities. Until now.
Neutrogena has added four new shades to their popular Healthy Skin Liquid Makeup Broad Spectrum SPF 20 product that will finally serve the underserved when it comes to the beauty world. Yes, ladies, that means no more cashing out on two different shades to try and create the perfect match for you complexion. And instead of creating a commercial or print ad, the brand decided to reach out directly to its customers that had voiced opinions on their lack of options for women of color. So, Brand Ambassador and Creative Consultant for Cosmetics, Kerry Washington, revealed the big news via Facetime with a few lucky ladies via FaceTime.
“I wanted to personally deliver the message of our expansion and how proud I am of it, and it really meant a lot to me in particular when people asked about why Neutrogena would bring me on if there wasn’t foundation for women of color,” Washington shared with a young lady named Ebony in the video. “I’ve been working really hard on expanding our foundations.”
Interesting enough, Washington endured a bit of backlash when she announced that she was joining the Neutrogena team, as people were confused on why she would be a celebrity representative if they didn’t cater to her needs a black woman. “When I first started out at Neutrogena, there was not a foundation for me, and there was actually some pushback about that online,” she told Refinery 29. “I very purposefully did not address it [then], because I knew that I was about to engage in this labor of love.”
“Inclusivity is a value that is core to my beliefs and a passion of mine,” Kerry also shared with PEOPLE. “So to be able to be hands on making this technology available to everybody and also coming up with lip colors that look good on everybody … There’s no reason why women of all ethnicities should be like ‘Oh, I love this technology but there is no color for me.’”