In an effort to reach a younger audience, L’Oreal has announced they will acquire cosmetics company Urban Decay. Known for their playful colors and risqué approach, Urban Decay is a makeup staple in beauty bags everywhere. The acquisition will reportedly cost L’Oreal a cool $250 to $300 million which isn’t a problem for Urban Decay as the company has proven to be successful over its 15-year history. But some Urban Decay fans are concerned if the brand will remain cruelty-free under their new management.
Earlier this year, PETA congratulated the trend-setting cosmetics brand for removing business out of China where testing on animals is mandatory. While the L’Oreal Group still uses animal testing, The Body Shop and Giorgio Armani have made great strides to remain free from animal testing. Before Urban Decay becomes a part of the L’Oreal conglomerate, here is a toast to some of our favorite L’Oreal and Urban Decay products. -Jasmine Aspinall
Urban Decay Naked2 Palette ($50): Finally a palette that’s the perfect marriage between matte and sparkly colors. Naked 2 is the sequel to Urban Decay’s wildly successful original Naked palette and is a must have for beauty fanatics.
L’Oreal Volume Million Lashes ($7): Look no further than L’Oreal’s Volume Million Lashes mascara for voluminous lashes that instantly take your look from day to night.
Urban Decay Double-Ended 24/7 Glide-On Eye Pencil ($12): Urban’s unbeatable creamy 24/7 glide-on formula in a compact, two-in-one format.
L’Oreal Lineur Intense Felt Tip Liquid Liner ($9): Nailing the perfect cat-eye look ultimately depends on your liner. And this liquid liner serves a fierce look every time.
Urban Decay Pore Perfecting Complexion Primer Potion ($31): Perfect for oilier skin types yet gentle enough for dry skin, this primer minimizes the appearance of pores and fine lines by creating an optical veil of scattered light, evening out tone and leaving skin with a perfect, airbrushed finish.
L’Oreal True Match Foundation ($8.50): If it’s good enough for Beyoncé, then it’s definitely a must have for maintaining your inner fashionista.